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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

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InStep Health Unveils Patient Inbox™
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InStep Health Unveils Patient Inbox™
The platform delivers educational messages to patients through EHR portals.
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MRC Sets New Transparency Standards for Digital Ad Auctions
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MRC Sets New Transparency Standards for Digital Ad Auctions
Guidance raises expectations for disclosure across pharma paid media channels.
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Pharma Media in 2026: from AI hype to accountable execution
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Pharma Media in 2026: from AI hype to accountable execution
New analysis points to rising pressure for transparency, HCP–DTC alignment and measurable results as digital spend grows.
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Kinesso’s Lifetime Learner Sam Sherman and the Evolution of the Addressable Media Function
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Kinesso’s Lifetime Learner Sam Sherman and the Evolution of the Addressable Media Function
Sherman arrived at Kinesso as a TV expert. Less than four years later, she’s one of...
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TRAINING
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The Evolution of Search and Emergence of GEO
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
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Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
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What is Rx Media
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What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
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HCP Media Strategies: Key Differences Between EMEA and the U.S.
TRAINING
HCP Media Strategies: Key Differences Between EMEA and the U.S.
This course explores how HCP media strategies differ between the U.S. and EMEA. From...
solli Tutor
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Lifecycle of a Pharma Media Campaign
TRAINING
Lifecycle of a Pharma Media Campaign
This course explores how pharma media campaigns are built, executed, and measured in a...
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Pharma Media 101
TRAINING
Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
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PulsePoint & Flora Health Partner
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PulsePoint & Flora Health Partner
Exclusive integration aims to bring scalable, governed HCP engagement deeper into...
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Lacrosse, Reindeer Moss and Early-Career Pivots: Lindsay Lare’s Unconventional Path to Data Eminence
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Lacrosse, Reindeer Moss and Early-Career Pivots: Lindsay Lare’s Unconventional Path to Data...
The recent Flora Health arrival talks platforms and her near-detours to design and...
Larry Dobrow
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Healthcasts Report Warns AI Hype May Obscure Clinical Risks
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Healthcasts Report Warns AI Hype May Obscure Clinical Risks
New research suggests clinicians continue to rely on human judgment over machine output in complex care decisions.
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Introducing the First Annual solli x PatientPoint Point of Care Survey
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Introducing the First Annual solli x PatientPoint Point of Care Survey
The Continuing Evolution of the Point of Care Channel
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EVENTS
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
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WATCH NOW
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
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Preparing for 2026 – a solli Roundtable
On Demand
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Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
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PurpleLab Launches Self-Service Campaign Measurement Platform
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PurpleLab Launches Self-Service Campaign Measurement Platform
A new end-to-end measurement solution aimed at faster, transparent healthcare advertising...
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What the First Wave of solli Elevate Honorees Tells Us About the Future of Pharma Media
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What the First Wave of solli Elevate Honorees Tells Us About the Future of Pharma Media
Here’s the inside story of how 12 young leaders are elevating pharma media to new...
Larry Dobrow
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3 FREE Months of solli Training for Job Seekers
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3 FREE Months of solli Training for Job Seekers
Supporting professionals in transition to build skills, stay sharp, and stand out
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Medscape Unveils New Clinical AI Platform
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Medscape Unveils New Clinical AI Platform
Aa new medical-grade generative-AI platform delivering evidence-based, specialty-specific...
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THOUGHT LEADERSHIP
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PARTNER INTERVIEW: epocrates
THOUGHT LEADERSHIP
PARTNER INTERVIEW: epocrates
Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust
Sponsored by epocrates
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Healthcare’s Data Challenge Is Connectivity, Not Access
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Healthcare’s Data Challenge Is Connectivity, Not Access
As data environments multiply and privacy requirements tighten, a unified identity...
Sponsored by PurpleLab
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Content + Conversations: Driving Action Through Contextual Relevance and Engagement
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Content + Conversations: Driving Action Through Contextual Relevance and Engagement
Health Union combines trusted health content with genuine community conversations to help...
Sponsored by Health Union
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The Case for In-Person Connections in Pharma Media
THOUGHT LEADERSHIP
The Case for In-Person Connections in Pharma Media
In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.
Richard Springham
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Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
THOUGHT LEADERSHIP
Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
Healthcare marketing’s real conversations at POSSIBLE 2026.
Jason Lotkowictz
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PARTNER INTERVIEW: OptimizeRx
THOUGHT LEADERSHIP
PARTNER INTERVIEW: OptimizeRx
Your Ads Are Only as Good as Your Data - And Here's Why
Sponsored by OptimizeRx
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‘One Foot in the Unknown’: epocrates Product Guru Michelle Berg Looks Ahead
NEWS
‘One Foot in the Unknown’: epocrates Product Guru Michelle Berg Looks Ahead
After honing her product-development chops at Hearst and Shoppable, Berg is helping steer...
Larry Dobrow
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Impiricus tops Deloitte North America Technology Fast 500
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Impiricus tops Deloitte North America Technology Fast 500
AI-powered HCP engagement company tops North America’s Fast 500
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Most Popular Content
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Content Release: solli Summit 2026
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Content Release: solli Summit 2026
Dive into key takeouts from this industry-shaping event
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Pharma Media 101
TRAINING
Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
solli Tutor
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When Health Starts in a Chat Window
THOUGHT LEADERSHIP
When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
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The 2026 Pharma Marketing Pulse Report
NEWS
The 2026 Pharma Marketing Pulse Report
Navigating the Intersection of Trends, Technology, and Trust
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