Seen. Heard. Human: Conversations from Agility 2026
Four industry leaders explore the future of healthcare marketing, from AI and innovation to trust and human connection
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and Compas to explore what it means to keep healthcare marketing human at a time of rapid change.
AI, data and technology are reshaping healthcare marketing at speed. But as the industry embraces new possibilities, how do we make sure the people at the heart of healthcare continue to feel seen, heard and understood?
That question sat at the heart of Seen. Heard. Human., the theme of this year’s Agility event from CMI Media Group and Compas, challenging the industry to look beyond technology and channels and focus on experiences that genuinely connect people.
While attending Agility in Philadelphia, solli spoke with four industry leaders to explore what that means in practice, and the wider forces shaping healthcare marketing today.
Across the series, Susan Dorfman, Jim Woodland, Justin Freid and Eugene Lee share their perspectives on the future of healthcare marketing, from AI, data and measurement to trust, collaboration and innovation, and why keeping the human experience at the centre matters as the industry continues to evolve.
“What’s Next?”: The Future of Healthcare Marketing
Susan Dorfman | President & CEO, CMI Media Group
“Trust”: Data, Measurement & Confidence
Jim Woodland | CEO, Compas
“Human”: AI with Purpose
Justin Freid | Group President, Media, CMI Media Group
“Together”: Collaboration Across Healthcare
Eugene Lee | Group President, Specialty Communications, CMI Media Group
