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ALL THE LATEST NEWS FROM THE INTERNATIONAL PHARMACEUTICAL MEDIA INDUSTRY

Consumers Drive Holistic Wellness Focus in Pharma Media Planning
VML’s Future 100: 2026 report signals growing consumer demand for integrated mental,...
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Publicis acquires LiveRamp in $2.2bn deal to boost data and AI
Publicis’s purchase of LiveRamp points to rising urgency in AI-driven identity, data analytics, and audience precision for pharma marketing and healthcare...
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OptimizeRx’s Aaron Noll Braces for Impact
Trained as a physician, molecular biologist and data scientist, Noll has found a way to...
Larry Dobrow
Doceree Unveils Daily Command AI Platform For Pharma Media
At Doceree Health Decode: The Makers Summit 2026, the company both debuted the platform...
Larry Dobrow
Initiative’s Rising Strategy Star Kajal Gajria Connects the Dots
She didn't know media agencies were a thing – until she joined one and promptly became...
Larry Dobrow
Content Release: solli Summit 2026
Dive into key takeouts from this industry-shaping event
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POCMA Releases HCP Insights eBook on Modern Engagement
Clinician insights on improving pharma engagement at the point of care
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Whole-person health index signals new data layer for pharma media and engagement
New whole-person health index introduces measurable lifestyle data, with implications for targeting and engagement in pharma media.
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Health Monitor Highlights Shift Toward Utility in 2026 HCP Communications
Health Monitor’s latest whitepaper explores how relevance, trust, and utility are...
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epocrates’ Megan Hernandez Sticks the Landing
With discipline and skills honed in the world of competitive cheer, Hernandez came to...
Larry Dobrow
Mediaspace Health launches to deliver integrated media strategies for healthcare marketers
New division aims to deliver integrated, data-driven media strategies for pharma and...
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Ipsos highlights “longevity shift” redefining physician engagement and healthcare communication
Ipsos explores how longevity medicine is reshaping physician engagement and its...
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Google Expands Focus on Unified Campaign Management with Display & Video 360
Display & Video 360 (DV360) is being positioned as an end-to-end platform
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IQVIA Launches Agentic AI Platform for Life Sciences
IQVIA has announced the launch of IQVIA.ai, a unified agentic AI platform developed in...
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