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ALL THE LATEST NEWS FROM THE INTERNATIONAL PHARMACEUTICAL MEDIA INDUSTRY

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Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
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Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
The platform is meant to support HCP-level journey design, closed-loop measurement and...
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Inizio Evoke Names New Media Leader
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Inizio Evoke Names New Media Leader
Jake Vander Linden joins the agency after stops at Real Chemistry, Moon Rabbit and more.
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HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
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HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
Nearly 80% said they’d reduce prescriptions of a company’s meds if they’ve failed...
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Doceree Honors Inaugural ‘AI Health 25’ List
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Doceree Honors Inaugural ‘AI Health 25’ List
The first annual set of honorees was honored at a dinner this week.
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TRAINING
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
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Point of Care Advertising in the EHR Workflow
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Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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epocrates Adds ScriptSave’s Real-Time Drug Price Info Into Point-of-Care Platform
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epocrates Adds ScriptSave’s Real-Time Drug Price Info Into Point-of-Care Platform
The team-up aims create more transparency for HCPs around their patients’ access to...
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CineHealth Names Winners of Health-Focused Film Festival
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CineHealth Names Winners of Health-Focused Film Festival
CineHealth Names Winners of Health-Focused Film Festival
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Fullspan Health Launches Tool to Help Pharma Marketers Measure, Improve AI Search Visibility
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Fullspan Health Launches Tool to Help Pharma Marketers Measure, Improve AI Search Visibility
AIQ can be used for campaigns running via all Fullspan Health advertising products.
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Pharma Media at Fierce Pharma Week 2026
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Pharma Media at Fierce Pharma Week 2026
The conversations, trends and takeaways shaping pharma media and marketing at Fierce...
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EVENTS
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Seen. Heard. Human: Conversations from Agility 2026
On Demand
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Seen. Heard. Human: Conversations from Agility 2026
September 14, 2026 | Philadelphia
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and Compas to explore what it means to keep healthcare marketing human at a time of rapid change.
Clare Springham
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The Effective Use of AI in Pharma Media
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The Effective Use of AI in Pharma Media
July 29, 2026 | Manhattan, NYC
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
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Innovation in 2026 – a solli Roundtable
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Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
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EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
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AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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PulsePoint, Medscape and WebMD Unveil Patient, HCP Engagement Detection Tool
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PulsePoint, Medscape and WebMD Unveil Patient, HCP Engagement Detection Tool
The Moments technology aims to pinpoint when clinicians and patients may be most...
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Deerfield Group Debuts New ‘Built for This’ Agency Model
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Deerfield Group Debuts New ‘Built for This’ Agency Model
The growth plan includes several new hires and role expansions.
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DeepIntent Debuts Agentic Pharma Marketing Platform
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DeepIntent Debuts Agentic Pharma Marketing Platform
The Cora platform allows pharma brands and agency partners to implement AI across the...
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solli Partners With CineHealth Ahead of Health-Focused Film Festival Awards
NEWS
solli Partners With CineHealth Ahead of Health-Focused Film Festival Awards
The ceremony, featuring a special honor for Maria Menounos, will take place during Fierce...
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THOUGHT LEADERSHIP
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Should Pharma Media Narrow the HCP-DTC Coordination Gap?
THOUGHT LEADERSHIP
Should Pharma Media Narrow the HCP-DTC Coordination Gap?
Media agency and pharma leaders weigh in.
Andrea Park
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Patient Journey Based HCP Targeting
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Patient Journey Based HCP Targeting
Prioritizing HCPs whose patients are approaching a treatment decision
Sponsored by MedFuse
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Why Better HCP Content Starts with Better Patient Understanding
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Why Better HCP Content Starts with Better Patient Understanding
Exploring how patient insights can strengthen HCP marketing, helping marketers move...
Sponsored by Health Union
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The Pharmacist is Pharma Marketing’s Forgotten HCP Stakeholder
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The Pharmacist is Pharma Marketing’s Forgotten HCP Stakeholder
Pharmacist targeting isn't a footnote to the marketing plan, but a second decision point...
Kamya Elawadhi
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PARTNER INTERVIEW: Sermo
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PARTNER INTERVIEW: Sermo
Moving beyond reach to plan more meaningful HCP engagement in 2027
Sponsored by Sermo
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Holding Pharma Tech to the Highest Possible Standards
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Holding Pharma Tech to the Highest Possible Standards
Written by Natalie Mancuso, this piece explores how pharma can embrace AI and precision...
Natalie Mancuso
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Relevate, Flora Add Updated Formulary Coverage Info Into EHR Workflow
NEWS
Relevate, Flora Add Updated Formulary Coverage Info Into EHR Workflow
The capability aims to enable brands to share coverage details at the point of care.
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New PharmaForceIQ Platform Wields Measurement for Real-Time Campaign Optimization
NEWS
New PharmaForceIQ Platform Wields Measurement for Real-Time Campaign Optimization
Pharma marketers can use Optichannel 360 to answer campaign questions with measurement...
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Most Popular Content
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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Can Pharma Media Build a Common Measurement Language?
THOUGHT LEADERSHIP
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park