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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets

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About Course

This course, developed in partnership with CMI Media Group, explores how global pharma media strategies come to life across diverse markets. Learn how global, regional, and local teams work together to balance consistency with market-specific regulations, culture, and media environments -creating strategies that are globally aligned and locally relevant. 

What Will You Learn?

  • Build a globally aligned media strategy: Understand the roles of global, regional, and local teams and how each contributes to effective pharma media planning and execution.
  • Adapt strategy for local market realities: Learn how regulations, culture, channel availability, and audience behaviors influence how global strategies are translated at the market level.
  • Strengthen global-local collaboration: Explore how clear frameworks, feedback loops, shared KPIs, and cross-market collaboration can help maintain consistency while giving local teams the flexibility to succeed.

Course Content

The Architecture of Global Pharma Media
 A visual explainer of how global pharma media is structured, from above-market strategy to in-market execution, and why the model exists. Explores how efficiency, consistency, and collaboration help global and local teams work together effectively. 

  • The Architecture of Global Pharma Media
    03:46
  • QUIZ: The Architecture of Global Pharma Media

Navigating the Global-Local Dynamic
A practical guide to understanding the key friction points between global and in-market pharma media teams, and how to navigate them through better frameworks, collaboration, and decision-making.

15 Years of Global Pharma Media: What I’ve Learned About Making it Work
A senior pharma media leader shares hard-won insight on navigating global media strategy - what works, what doesn't, and what the best global-local relationships actually look like.