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Latest News from Around the Pharma Media World

Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
The platform is meant to support HCP-level journey design, closed-loop measurement and...
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Inizio Evoke Names New Media Leader
Jake Vander Linden joins the agency after stops at Real Chemistry, Moon Rabbit and more.
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HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
Nearly 80% said they’d reduce prescriptions of a company’s meds if they’ve failed...
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Doceree Honors Inaugural ‘AI Health 25’ List
The first annual set of honorees was honored at a dinner this week.
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epocrates Adds ScriptSave’s Real-Time Drug Price Info Into Point-of-Care Platform
The team-up aims create more transparency for HCPs around their patients’ access to...
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CineHealth Names Winners of Health-Focused Film Festival
CineHealth Names Winners of Health-Focused Film Festival
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Fullspan Health Launches Tool to Help Pharma Marketers Measure, Improve AI Search Visibility
AIQ can be used for campaigns running via all Fullspan Health advertising products.
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Pharma Media at Fierce Pharma Week 2026
The conversations, trends and takeaways shaping pharma media and marketing at Fierce...
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solli Sessions Live: Conversations from Fierce Pharma Week 2026
solli goes live from Philadelphia, bringing together pharma and healthcare leaders to...
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How AI Is Rewriting the Rules of Precision Pharma Media
By Lea Wester, Managing Director, Addressable Health
Sponsored by Addressable Health
PARTNER INTERVIEW: Healio
Why Medical Affairs Matters More Than Ever: Building Trusted Scientific Engagement Across...
Sponsored by Healio
Harnessing the AI Mandate in Pharma Marketing
Three considerations that determine whether an AI mandate becomes an advantage or a distraction.
Benjamin Versh
Lauren Guity – solli Sessions Season 4
Lauren Guity, Industry Lead, Microsoft, joins solli Sessions season 4
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Butler/Till Delivers 16.7% Cost Efficiency Gains with PulsePoint’s Adaptive Optimization™
PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency
Sponsored by PulsePoint
Former PHM CEO Andrea Palmer Takes the Reins at Assembled Intelligence
Palmer had served as Publicis Health Media’s chief executive since mid-2024.
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PulsePoint, Medscape and WebMD Unveil Patient, HCP Engagement Detection Tool
The Moments technology aims to pinpoint when clinicians and patients may be most...
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Deerfield Group Debuts New ‘Built for This’ Agency Model
The growth plan includes several new hires and role expansions.
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PurpleLab, Chalice AI Join Forces to Help Marketers Build Custom Predictive Models
The joint offering aims to help marketers create brand-specific models based on actual...
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PulsePoint Brings Omnichannel HCP Targeting Tools to YouTube
The YouTube add-on joins several recent channel expansions for the Audience Manager...
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DxCheck Embeds Zocdoc Specialist Care Info Into Health Content Platform
The team-up could help sharpen pharma marketers’ DTC and HCP strategies.
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