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Latest News from Around the Pharma Media World

HCPs’ Pharma Marketing Preferences Don’t Always Align With Actual Behavior: Report
HealthLink Dimensions and DeepIntent uncovered gaps between what HCPs say they want from...
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Snapchat Rolls Out New Format for Pharma Ads
Pharma marketers can now attach multiple calls to action to a branded ad.
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Pulse Health Unveils Precision HCP Digital Ad Platform
Pulse Media is aimed at integrating media activation into the company’s existing...
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Nielsen Pays $2.15B for DoubleVerify to Bolster Media Intelligence Offering
The deal underscores the importance of verifying media quality, efficacy and outcomes in...
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IAB Introduces Framework for Measuring Brands’ AI Visibility
The trade group has developed the ‘4 Ps of AI visibility.’
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What the EU’s New AI Regulations Mean for Pharma Media
The transparency guidelines, now in effect, represent a major opportunity to build trust.
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HealthNext 2026: PulsePoint Debuts Agentic AI Platform
The launch capped off a day filled with discussions about AI in health and pharma media.
Andrea Park
Moon Rabbit Lands New Media Practice Leader
Amy Labb arrives at the health-focused agency with nearly two decades of experience.
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Lois-An Gregory – solli Sessions Season 4
Join Lois-An Gregory, Principal Strategy & Insights Lead, Google, on solli Sessions...
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
PARTNER INTERVIEW: Healio
How AI Is Reshaping HCP Engagement and What It Means for Pharma Media
Sponsored by Healio
The Future of Measurement in the Era of Fragmentation
Healthcare marketers have never had more opportunities to reach out and connect with...
Sponsored by IQVIA
Jason Brenner – solli Sessions season 4
Jason Brenner, RVP Healthcare & Lifesciences at LiveRamp, joins Season 4 of solli...
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PARTNER INTERVIEW: CheckedUp
Building trust in point-of-care media through measurement and accreditation
Sponsored by CheckedUp
Qoolo Unveils ‘Micro-Content’ Platform for Life Sciences Brands
The tech is meant to help biopharmas reach HCPs in “short, mobile-first moments.”
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OpenAI Brings ChatGPT Health to all US Adult Users
AI is poised to play an even bigger role in healthcare conversations.
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Weber Shandwick, Reddit Report Highlights Community Focus in Women’s Health Ecosystem
Marketers can help fill the gaps in women’s non-linear health journeys.
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Pharma’s Digital Video Ad Spend Is Surging, Driven by Audience Targeting, Reach: IAB Report
Media buyers’ decision-making is increasingly influenced by audience activation.
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Eli Lilly Zepbound Leader Joins Zealand Pharma as Head of US Marketing
Silvia Luque spent nearly 13 years at Lilly.
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Doceree Rolls Out Daily Command AI-Powered Commercialization Platform
The techmaker has been laying the groundwork for the launch for months.
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