Solli Logo

Latest News from Around the Pharma Media World

OptimizeRx Introduces Tool to Embed Brand Savings Offers into Prescribing Workflow
CopayCue is aimed at improving medication access and adherence rates.
solli
Klick Health Acquires Comms Consultancy Oxford PharmaGenesis
This marks Klick’s third acquisition since the start of 2025.
solli
CMI Media Group Unveils Dedicated Tech Division Ad Astra
The WPP-owned agency is shooting for the stars with the newest addition to its business.
solli
Pharma Media in Cannes 2026
Reflections from the leaders shaping the future of healthcare marketing.
solli
Less-Trusted Channels Have Growing Influence on Patients’ Health Opinions: Report
Many consumers regularly get their news from influencers and other emerging media...
solli
Real Chemistry Consolidates Media Team After Acquisitions
The agency picked up Spring & Bond and Greater Than One last year.
solli
New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs
The technology was developed with support from Butler/Till and Salix Pharmaceuticals.
solli
Health Union’s Meghan McNally Hits the High Notes
She didn't plan on a career in health. More than a decade in, she can't imagine doing...
Larry Dobrow
Health and Pharma Brands Go for Consumer Engagement Goal With World Cup Campaigns
Pharma spots have so far made up nearly 5% of all World Cup ad airings.
Andrea Park
PARTNER INTERVIEW: epocrates
Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust
Sponsored by epocrates
Healthcare’s Data Challenge Is Connectivity, Not Access
As data environments multiply and privacy requirements tighten, a unified identity...
Sponsored by PurpleLab
Content + Conversations: Driving Action Through Contextual Relevance and Engagement
Health Union combines trusted health content with genuine community conversations to help...
Sponsored by Health Union
The Case for In-Person Connections in Pharma Media
In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.
Richard Springham
Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
Healthcare marketing’s real conversations at POSSIBLE 2026.
Jason Lotkowictz
Veeva picks up agentic MLR tech in Copli acquisition
The automated tool is aimed at dramatically reducing manual MLR labor.
solli
Doceree Unveils Clinical Targeting Tech for Digital Out-of-Home Ads
Trigger DOOH made its debut at the 2026 Cannes Lions festival.
solli
Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
Pharma marketers should approach virtual care as a cohesive digital experience, the...
solli
LiveRamp launches program to bulk up library of partner-built AI agents
Marketers will be able to deploy specific agents as needed.
solli
Privacy-safe data platforms are key to clearing impasse between marketing, compliance teams: report
A majority of pharma marketers report compliance-related delays and changes to DTC...
solli
Wrango Brings Prescription Outcomes Data Into Google, Meta HCP Campaign Tracking
The data can be fed into Google and Meta’s machine learning algorithms to improve HCP targeting.
solli
Most Popular Content