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Latest News from Around the Pharma Media World

DeepIntent Debuts Agentic Pharma Marketing Platform
The Cora platform allows pharma brands and agency partners to implement AI across the...
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solli Partners With CineHealth Ahead of Health-Focused Film Festival Awards
The ceremony, featuring a special honor for Maria Menounos, will take place during Fierce...
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Relevate, Flora Add Updated Formulary Coverage Info Into EHR Workflow
The capability aims to enable brands to share coverage details at the point of care.
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New PharmaForceIQ Platform Wields Measurement for Real-Time Campaign Optimization
Pharma marketers can use Optichannel 360 to answer campaign questions with measurement...
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Impiricus Bolsters HCP Engagement Platform With QPharma’s Sample Request Tech
Eligible clinicians are now able to request samples directly within Impiricus’ platform.
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InterVid Tees Up Sports Marketing Offering for Pharma Media
The new vertical is meant to connect health brands with digital marketing and sponsorship...
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DeepIntent Taps Into Vistar Media’s Digital OOH Inventory
The partnership follows a string of others aimed at expanding DeepIntent’s offerings to...
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HCPs’ Pharma Marketing Preferences Don’t Always Align With Actual Behavior: Report
HealthLink Dimensions and DeepIntent uncovered gaps between what HCPs say they want from...
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solli Sessions Live: Conversations from Fierce Pharma Week 2026
solli goes live from Philadelphia, bringing together pharma and healthcare leaders to...
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How AI Is Rewriting the Rules of Precision Pharma Media
By Lea Wester, Managing Director, Addressable Health
Sponsored by Addressable Health
PARTNER INTERVIEW: Healio
Why Medical Affairs Matters More Than Ever: Building Trusted Scientific Engagement Across...
Sponsored by Healio
Harnessing the AI Mandate in Pharma Marketing
Three considerations that determine whether an AI mandate becomes an advantage or a distraction.
Benjamin Versh
Lauren Guity – solli Sessions Season 4
Lauren Guity, Industry Lead, Microsoft, joins solli Sessions season 4
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Butler/Till Delivers 16.7% Cost Efficiency Gains with PulsePoint’s Adaptive Optimization™
PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency
Sponsored by PulsePoint
Snapchat Rolls Out New Format for Pharma Ads
Pharma marketers can now attach multiple calls to action to a branded ad.
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Pulse Health Unveils Precision HCP Digital Ad Platform
Pulse Media is aimed at integrating media activation into the company’s existing...
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Nielsen Pays $2.15B for DoubleVerify to Bolster Media Intelligence Offering
The deal underscores the importance of verifying media quality, efficacy and outcomes in...
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IAB Introduces Framework for Measuring Brands’ AI Visibility
The trade group has developed the ‘4 Ps of AI visibility.’
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What the EU’s New AI Regulations Mean for Pharma Media
The transparency guidelines, now in effect, represent a major opportunity to build trust.
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HealthNext 2026: PulsePoint Debuts Agentic AI Platform
The launch capped off a day filled with discussions about AI in health and pharma media.
Andrea Park
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