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Latest News from Around the Pharma Media World

Google Expands Focus on Unified Campaign Management with Display & Video 360
Display & Video 360 (DV360) is being positioned as an end-to-end platform
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IQVIA Launches Agentic AI Platform for Life Sciences
IQVIA has announced the launch of IQVIA.ai, a unified agentic AI platform developed in...
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Fullspan Health launches unified platform powered by Healthline Media and Healthgrades
New ecosystem integrates media, content and patient services to connect patient journeys end-to-end
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Wrango Launches Outcomes-Driven Healthcare Marketing Platform
Wrango launches new healthcare marketing platform
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PulsePoint announces HCP2DTC Influence™
A data-driven approach aimed at aligning patient demand with physician readiness
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DeepIntent launches Helix™
A new infrastructure layer for data-driven healthcare marketing
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Amazon Expands Health AI Assistant to Its Main Platform
Amazon has expanded its Health AI assistant beyond One Medical into its core platform, signalling a major step toward fully integrated, consumer-facing...
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PurpleLab and Decentriq Introduce Solution to Measure Social Media Campaign Impact in Healthcare
PurpleLab and Decentriq have introduced a new privacy-first solution aimed at closing one...
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Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
Healthcare marketing’s real conversations at POSSIBLE 2026.
Jason Lotkowictz
PARTNER INTERVIEW: OptimizeRx
Your Ads Are Only as Good as Your Data - And Here's Why
Sponsored by OptimizeRx
Do Healthcare Marketers Need a New Operating System?
Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...
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When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
PARTNER INTERVIEW: CMI Media Group
How AI is reshaping healthcare media, from content to outcomes
Sponsored by CMI Media Group
Growing confidence in Point‑of‑Care: why better data is the next leap forward
POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth
Drew Weicker
Veeva Acquires Ostro to Expand AI-Driven Brand Engagement
Veeva Systems has announced the acquisition of Ostro bringing the AI-driven brand...
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Doceree’s Admanager Launches Licensed Content Marketplace for Healthcare Publishers
A new marketplace lets healthcare publishers license content for AI use.
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One Lesson at a Time: Kristy Quagliariello’s Journey to Programmatic Preeminence
How Klick Health’s ascending leader emerged from stints in PR and pro sports to become...
Larry Dobrow
PulsePoint Expands HCP Omnichannel Capabilities with Reddit Integration
PulsePoint has expanded its healthcare marketing platform through a new integration with...
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Veradigm White Paper Highlights Gaps in Healthcare Real-World Data
A new white paper from Veradigm examines the ongoing gaps in healthcare real-world data, highlighting how current datasets often fail to capture the full...
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PREVIEW: solli Summit 2026 with Kamya Elawadhi
An inside look at what to expect from this industry shaping event
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