LAUREN GUITY – SOLLI SESSIONS SEASON 4
Industry Lead, Microsoft
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AI, Personalisation & Human Connection: Lauren Guity on the Future of Healthcare Marketing
In this episode of the solli Sessions podcast, Lauren Guity explores how AI is changing healthcare marketing, why brands need to move beyond simply being visible to establish a trusted and differentiated voice, and how more personalised experiences can help put the human at the centre of engagement.
What to expect from this episode:
- From One-to-Many to One-to-One – How AI and automation can help healthcare brands move towards more personalised messaging and create experiences that feel more relevant to the individual.
- Visibility, Voice & Trust – Why simply being seen is no longer enough, and how listening to consumers and establishing a distinctive, trusted voice can help brands stand out in an increasingly crowded information landscape.
- AI as an Enabler, Not a Replacement – How AI can alleviate repetitive tasks while creating more space for human oversight, critical thinking and higher-level strategic work.
- Building a Connected Healthcare Strategy – Why health advertisers need to think holistically across SEM, SEO, social and other touchpoints to provide consumers and HCPs with the information they need to make informed decisions.
- Making Sure No One Is Left Behind – Why healthcare strategies also need to consider people who aren’t using AI or aren’t as comfortable with technology, ensuring they can still access the health information and guidance they need.
Whether you’re a pharma marketer, media strategist, digital leader or healthcare communications professional, this podcast episode offers valuable insights into how brands can embrace AI and personalisation while keeping education, accessibility and human connection at the heart of healthcare marketing.
Don’t miss this solli Sessions podcast conversation exploring how the industry can make the most of emerging technology without losing sight of the people it’s ultimately designed to serve.
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