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Latest News from Around the Pharma Media World

Veeva picks up agentic MLR tech in Copli acquisition
The automated tool is aimed at dramatically reducing manual MLR labor.
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Doceree Unveils Clinical Targeting Tech for Digital Out-of-Home Ads
Trigger DOOH made its debut at the 2026 Cannes Lions festival.
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Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
Pharma marketers should approach virtual care as a cohesive digital experience, the...
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LiveRamp launches program to bulk up library of partner-built AI agents
Marketers will be able to deploy specific agents as needed.
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Privacy-safe data platforms are key to clearing impasse between marketing, compliance teams: report
A majority of pharma marketers report compliance-related delays and changes to DTC...
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Wrango Brings Prescription Outcomes Data Into Google, Meta HCP Campaign Tracking
The data can be fed into Google and Meta’s machine learning algorithms to improve HCP targeting.
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Doceree Taps New AI, Innovation Leaders Ahead of Daily Command Platform Launch
The executives will oversee key aspects of the platform’s potential longevity.
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Doceree Adds Clinical Intent Tracking Tech to Upcoming AI Platform
The Daily Command platform—plus Clinical Intent Signals intelligence layer—is set to debut next month.
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Lois-An Gregory – solli Sessions Season 4
Join Lois-An Gregory, Principal Strategy & Insights Lead, Google, on solli Sessions...
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
PARTNER INTERVIEW: Healio
How AI Is Reshaping HCP Engagement and What It Means for Pharma Media
Sponsored by Healio
The Future of Measurement in the Era of Fragmentation
Healthcare marketers have never had more opportunities to reach out and connect with...
Sponsored by IQVIA
Jason Brenner – solli Sessions season 4
Jason Brenner, RVP Healthcare & Lifesciences at LiveRamp, joins Season 4 of solli...
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PARTNER INTERVIEW: CheckedUp
Building trust in point-of-care media through measurement and accreditation
Sponsored by CheckedUp
Pamphlets, Bodybuilding and Lab Mice: Gerrica Frankfurth’s unconventional path to influencer...
HealthCentral’s HCP influencer whisperer didn’t plan on a career in pharma. Her...
Larry Dobrow
CMI Media Group Expands Executive Team With 2 New Hires
Both leaders are returning to CMI after stints at Omnicom
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Bayer Names New Marketing Chief for Consumer Health Division
Samantha Avivi joined the Big Pharma in 2024
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New DeepIntent Tools Let Pharma Advertisers Precisely Target Live Sports Events
The new offering arrives just in time for the World Cup, NBA Finals and more.
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Fullspan Health Introduces Healthline AI Agent
The publisher is billing the chatbot as a brand-safe way for health and pharma partners...
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AI Tools Are Strengthening the Doctor-Patient Relationship, But Trust Remains an Issue
Surging patient engagement represents a major opportunity for pharma media
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