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Latest News from Around the Pharma Media World

Math, art and media: Pfizer’s Julianne O’Connell strikes a professional balance
One of the first arrivals to the company’s in-house measurement team, O’Connell has...
Larry Dobrow
The Pharma Marketing Pulse Report
Health Union & solli partner on a new benchmark study for the industry
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Real Chemistry Acquires Spring & Bond
A strategic investment to expand it's healthcare media capabilities.
solli
Supporting Oncologists and Patients in the Age of AI
AI Is Redefining the Oncology Conversation
solli
‘Data speaks louder than opinions’: Doceree’s Jessica Rourke Leads with Numbers
The company’s HCP data ace recounts her journey from undergrad winery assistant to...
Larry Dobrow
solli Training Launches
Elevating Pharma Media Knowledge On-Demand
solli
What is Meta Marketing and Why is Pharma Missing Out?
The future of marketing has arrived, and pharma is still stuck in the waiting room.
Lloyd Lottner
Healio Introduces EHR Connect & Activate Tools
EHR Connect & Activate to Embed Pharma Messaging in EHR Workflows
solli
Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
Healthcare marketing’s real conversations at POSSIBLE 2026.
Jason Lotkowictz
PARTNER INTERVIEW: OptimizeRx
Your Ads Are Only as Good as Your Data - And Here's Why
Sponsored by OptimizeRx
Do Healthcare Marketers Need a New Operating System?
Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...
solli
When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
PARTNER INTERVIEW: CMI Media Group
How AI is reshaping healthcare media, from content to outcomes
Sponsored by CMI Media Group
Growing confidence in Point‑of‑Care: why better data is the next leap forward
POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth
Drew Weicker
Sustainable Growth in CTV Advertising
Scope3, an ad verification and sustainability technology provider, has published a new...
solli
Measuring up
Making measurement a feedback-feedforward engine within data strategy
Paulo Coelho Mendes
Trust the Process: Kate Rafferty’s Push for Media Methodology
Fewer than 10 years into her media career, Rafferty’s behind-the-scenes grace and...
Larry Dobrow
Wrango Launches Canada’s First Omnichannel HCP Marketing Platform
Canada’s first consent-based omnichannel HCP marketing platform expands pharma reach beyond the clinic while remaining compliant.
solli
CMI Media Group Releases The New Health Consumer report
The New Global Marketplace Assessment Report shares key trends
solli
G-Med Launches ‘G-Med Beyond’
Extending pharma engagement beyond the platform with physician-verified reach
solli
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