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Latest News from Around the Pharma Media World

Publicis acquires LiveRamp in $2.2bn deal to boost data and AI
Publicis’s purchase of LiveRamp points to rising urgency in AI-driven identity, data analytics, and audience precision for pharma marketing and healthcare...
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OptimizeRx’s Aaron Noll Braces for Impact
Trained as a physician, molecular biologist and data scientist, Noll has found a way to...
Larry Dobrow
Doceree Unveils Daily Command AI Platform For Pharma Media
At Doceree Health Decode: The Makers Summit 2026, the company both debuted the platform...
Larry Dobrow
Health Monitor Network acquires D+R Lathian
Expanding its digital HCP engagement and omnichannel offering
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HealthVerity acquires Symphony Health
Deal targets cleaner targeting and measurement
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OpenAI Launches ‘ChatGPT for Clinicians’ to Support Clinical Workflows
AI moves closer to the point of care
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Initiative’s Rising Strategy Star Kajal Gajria Connects the Dots
She didn't know media agencies were a thing – until she joined one and promptly became...
Larry Dobrow
Content Release: solli Summit 2026
Dive into key takeouts from this industry-shaping event
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The Healthcare Media Planners Workbook
Introducing A New Framework for Smarter Media Planning
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PARTNER INTERVIEW: Veeva Crossix
Activating Audiences Across Every Channel: The Future of Omnichannel Healthcare Marketing
Sponsored by Veeva Crossix
Access Is the Product: How AI Agents Are Changing Pharma Data Infrastructure
PurpleLab’s Colin Jacobsen explores how agentic AI is making complex pharma data more...
Colin Jacobsen
What the agentic era will demand of healthcare marketing platforms
Nearly every healthcare marketing team is running some version of the same experiment...
Sponsored by DeepIntent
David Grandison Jr.
David Grandison Jr. Instructional Technologist / AI Training Strategist (Former Director...
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OpenAI Brings ChatGPT Into Epic EHR Workflows
What happens to media strategy when ChatGPT becomes how clinicians navigate the point of...
Richard Springham
POCMA Releases HCP Insights eBook on Modern Engagement
Clinician insights on improving pharma engagement at the point of care
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Whole-person health index signals new data layer for pharma media and engagement
New whole-person health index introduces measurable lifestyle data, with implications for targeting and engagement in pharma media.
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Health Monitor Highlights Shift Toward Utility in 2026 HCP Communications
Health Monitor’s latest whitepaper explores how relevance, trust, and utility are...
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epocrates’ Megan Hernandez Sticks the Landing
With discipline and skills honed in the world of competitive cheer, Hernandez came to...
Larry Dobrow
Mediaspace Health launches to deliver integrated media strategies for healthcare marketers
New division aims to deliver integrated, data-driven media strategies for pharma and...
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Ipsos highlights “longevity shift” redefining physician engagement and healthcare communication
Ipsos explores how longevity medicine is reshaping physician engagement and its...
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