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Latest News from Around the Pharma Media World

Whole-person health index signals new data layer for pharma media and engagement
New whole-person health index introduces measurable lifestyle data, with implications for targeting and engagement in pharma media.
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Health Monitor Highlights Shift Toward Utility in 2026 HCP Communications
Health Monitor’s latest whitepaper explores how relevance, trust, and utility are...
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epocrates’ Megan Hernandez Sticks the Landing
With discipline and skills honed in the world of competitive cheer, Hernandez came to...
Larry Dobrow
Mediaspace Health launches to deliver integrated media strategies for healthcare marketers
New division aims to deliver integrated, data-driven media strategies for pharma and...
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Ipsos highlights “longevity shift” redefining physician engagement and healthcare communication
Ipsos explores how longevity medicine is reshaping physician engagement and its...
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Google Expands Focus on Unified Campaign Management with Display & Video 360
Display & Video 360 (DV360) is being positioned as an end-to-end platform
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IQVIA Launches Agentic AI Platform for Life Sciences
IQVIA has announced the launch of IQVIA.ai, a unified agentic AI platform developed in...
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Fullspan Health launches unified platform powered by Healthline Media and Healthgrades
New ecosystem integrates media, content and patient services to connect patient journeys end-to-end
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Lois-An Gregory – solli Sessions Season 4
Join Lois-An Gregory, Principal Strategy & Insights Lead, Google, on solli Sessions...
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
PARTNER INTERVIEW: Healio
How AI Is Reshaping HCP Engagement and What It Means for Pharma Media
Sponsored by Healio
The Future of Measurement in the Era of Fragmentation
Healthcare marketers have never had more opportunities to reach out and connect with...
Sponsored by IQVIA
Jason Brenner – solli Sessions season 4
Jason Brenner, RVP Healthcare & Lifesciences at LiveRamp, joins Season 4 of solli...
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PARTNER INTERVIEW: CheckedUp
Building trust in point-of-care media through measurement and accreditation
Sponsored by CheckedUp
Wrango Launches Outcomes-Driven Healthcare Marketing Platform
Wrango launches new healthcare marketing platform
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PulsePoint announces HCP2DTC Influence™
A data-driven approach aimed at aligning patient demand with physician readiness
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DeepIntent launches Helix™
A new infrastructure layer for data-driven healthcare marketing
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Amazon Expands Health AI Assistant to Its Main Platform
Amazon has expanded its Health AI assistant beyond One Medical into its core platform, signalling a major step toward fully integrated, consumer-facing...
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PurpleLab and Decentriq Introduce Solution to Measure Social Media Campaign Impact in Healthcare
PurpleLab and Decentriq have introduced a new privacy-first solution aimed at closing one...
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Veeva Acquires Ostro to Expand AI-Driven Brand Engagement
Veeva Systems has announced the acquisition of Ostro bringing the AI-driven brand...
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