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Latest News from Around the Pharma Media World

Google Expands Focus on Unified Campaign Management with Display & Video 360
Display & Video 360 (DV360) is being positioned as an end-to-end platform
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IQVIA Launches Agentic AI Platform for Life Sciences
IQVIA has announced the launch of IQVIA.ai, a unified agentic AI platform developed in...
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Fullspan Health launches unified platform powered by Healthline Media and Healthgrades
New ecosystem integrates media, content and patient services to connect patient journeys end-to-end
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Wrango Launches Outcomes-Driven Healthcare Marketing Platform
Wrango launches new healthcare marketing platform
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PulsePoint announces HCP2DTC Influence™
A data-driven approach aimed at aligning patient demand with physician readiness
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DeepIntent launches Helix™
A new infrastructure layer for data-driven healthcare marketing
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Amazon Expands Health AI Assistant to Its Main Platform
Amazon has expanded its Health AI assistant beyond One Medical into its core platform, signalling a major step toward fully integrated, consumer-facing...
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PurpleLab and Decentriq Introduce Solution to Measure Social Media Campaign Impact in Healthcare
PurpleLab and Decentriq have introduced a new privacy-first solution aimed at closing one...
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The Healthcare Media Planners Workbook
Introducing A New Framework for Smarter Media Planning
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PARTNER INTERVIEW: Veeva Crossix
Activating Audiences Across Every Channel: The Future of Omnichannel Healthcare Marketing
Sponsored by Veeva Crossix
Access Is the Product: How AI Agents Are Changing Pharma Data Infrastructure
PurpleLab’s Colin Jacobsen explores how agentic AI is making complex pharma data more...
Colin Jacobsen
What the agentic era will demand of healthcare marketing platforms
Nearly every healthcare marketing team is running some version of the same experiment...
Sponsored by DeepIntent
David Grandison Jr.
David Grandison Jr. Instructional Technologist / AI Training Strategist (Former Director...
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OpenAI Brings ChatGPT Into Epic EHR Workflows
What happens to media strategy when ChatGPT becomes how clinicians navigate the point of...
Richard Springham
Veeva Acquires Ostro to Expand AI-Driven Brand Engagement
Veeva Systems has announced the acquisition of Ostro bringing the AI-driven brand...
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Doceree’s Admanager Launches Licensed Content Marketplace for Healthcare Publishers
A new marketplace lets healthcare publishers license content for AI use.
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One Lesson at a Time: Kristy Quagliariello’s Journey to Programmatic Preeminence
How Klick Health’s ascending leader emerged from stints in PR and pro sports to become...
Larry Dobrow
PulsePoint Expands HCP Omnichannel Capabilities with Reddit Integration
PulsePoint has expanded its healthcare marketing platform through a new integration with...
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Veradigm White Paper Highlights Gaps in Healthcare Real-World Data
A new white paper from Veradigm examines the ongoing gaps in healthcare real-world data, highlighting how current datasets often fail to capture the full...
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PREVIEW: solli Summit 2026 with Kamya Elawadhi
An inside look at what to expect from this industry shaping event
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