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Latest News from Around the Pharma Media World

DeepIntent to Integrate OptimizeRx’s Inventory
DeepIntent becomes the first DSP partner for OptimizeRx’s authenticated EHR network.
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Consumers Drive Holistic Wellness Focus in Pharma Media Planning
VML’s Future 100: 2026 report signals growing consumer demand for integrated mental,...
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Publicis acquires LiveRamp in $2.2bn deal to boost data and AI
Publicis’s purchase of LiveRamp points to rising urgency in AI-driven identity, data analytics, and audience precision for pharma marketing and healthcare...
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OptimizeRx’s Aaron Noll Braces for Impact
Trained as a physician, molecular biologist and data scientist, Noll has found a way to...
Larry Dobrow
Doceree Unveils Daily Command AI Platform For Pharma Media
At Doceree Health Decode: The Makers Summit 2026, the company both debuted the platform...
Larry Dobrow
Health Monitor Network acquires D+R Lathian
Expanding its digital HCP engagement and omnichannel offering
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HealthVerity acquires Symphony Health
Deal targets cleaner targeting and measurement
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OpenAI Launches ‘ChatGPT for Clinicians’ to Support Clinical Workflows
AI moves closer to the point of care
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Anthropic’s AI workplace: 4 signals for pharma media
How Anthropic's workplace AI research could reshape pharma media roles, productivity, human expertise and agency business models.
Richard Springham
PARTNER INTERVIEW: PulsePoint
How HCP intelligence can sharpen your DTC strategy
Sponsored by PulsePoint
The Shifting Role of Point-of-Care Media
How does point-of-care fit into media strategies today, and what role could it play in...
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Should Pharma Media Narrow the HCP-DTC Coordination Gap?
Media agency and pharma leaders weigh in.
Andrea Park
Patient Journey Based HCP Targeting
Prioritizing HCPs whose patients are approaching a treatment decision
Sponsored by MedFuse
Why Better HCP Content Starts with Better Patient Understanding
Exploring how patient insights can strengthen HCP marketing, helping marketers move...
Sponsored by Health Union
Initiative’s Rising Strategy Star Kajal Gajria Connects the Dots
She didn't know media agencies were a thing – until she joined one and promptly became...
Larry Dobrow
Content Release: solli Summit 2026
Dive into key takeouts from this industry-shaping event
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POCMA Releases HCP Insights eBook on Modern Engagement
Clinician insights on improving pharma engagement at the point of care
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Whole-person health index signals new data layer for pharma media and engagement
New whole-person health index introduces measurable lifestyle data, with implications for targeting and engagement in pharma media.
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Health Monitor Highlights Shift Toward Utility in 2026 HCP Communications
Health Monitor’s latest whitepaper explores how relevance, trust, and utility are...
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epocrates’ Megan Hernandez Sticks the Landing
With discipline and skills honed in the world of competitive cheer, Hernandez came to...
Larry Dobrow
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