The Shifting Role of Point-of-Care Media
How does point-of-care fit into media strategies today, and what role could it play in the future?
As pharma media strategies continue to evolve, point-of-care offers an opportunity to reach patients and healthcare professionals at important moments across the care journey. But how is the channel being used today, where does it sit within the wider media mix, and what could support greater investment in the future?
solli, in partnership with PatientPoint, is launching a new research initiative, The Shifting Role of Point-of-Care Media, to explore how pharma marketers and agencies currently view and use the channel.
The research will examine how point-of-care fits into wider media plans, the benefits marketers associate with the channel, the barriers that may be limiting adoption or investment, and the opportunities for greater effectiveness in the year ahead.
Whether point-of-care is already an established part of your media strategy or a channel you’re still considering, we want to hear your perspective.
By contributing to the research, you’ll help build a clearer picture of how point-of-care is perceived across the industry today and what needs to happen next to unlock its future potential.
Share your perspective by taking the survey
