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Latest News from Around the Pharma Media World

Impiricus tops Deloitte North America Technology Fast 500
AI-powered HCP engagement company tops North America’s Fast 500
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Rethinking the POC Marketing Mix
Traditional Marketing Mix Models May Undervalue Point-of-Care Impact by 4x
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Impiricus Introduces ‘Ascend’
An AI Platform Aimed at Streamlining Physician–Pharma Communication
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‘Quarterback of the Sales Lifecycle’: Andrew Weintraub and the Case for Client Success 
After building the client success function at Mesmerize, Weintraub has turned his...
Larry Dobrow
Healio Launches Healio AI
Healio Debuts HIPAA-Compliant AI Platform for Clinicians
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Math, art and media: Pfizer’s Julianne O’Connell strikes a professional balance
One of the first arrivals to the company’s in-house measurement team, O’Connell has...
Larry Dobrow
The Pharma Marketing Pulse Report
Health Union & solli partner on a new benchmark study for the industry
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Real Chemistry Acquires Spring & Bond
A strategic investment to expand it's healthcare media capabilities.
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Lois-An Gregory – solli Sessions Season 4
Join Lois-An Gregory, Principal Strategy & Insights Lead, Google, on solli Sessions...
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
PARTNER INTERVIEW: Healio
How AI Is Reshaping HCP Engagement and What It Means for Pharma Media
Sponsored by Healio
The Future of Measurement in the Era of Fragmentation
Healthcare marketers have never had more opportunities to reach out and connect with...
Sponsored by IQVIA
Jason Brenner – solli Sessions season 4
Jason Brenner, RVP Healthcare & Lifesciences at LiveRamp, joins Season 4 of solli...
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PARTNER INTERVIEW: CheckedUp
Building trust in point-of-care media through measurement and accreditation
Sponsored by CheckedUp
Supporting Oncologists and Patients in the Age of AI
AI Is Redefining the Oncology Conversation
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‘Data speaks louder than opinions’: Doceree’s Jessica Rourke Leads with Numbers
The company’s HCP data ace recounts her journey from undergrad winery assistant to...
Larry Dobrow
solli Training Launches
Elevating Pharma Media Knowledge On-Demand
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What is Meta Marketing and Why is Pharma Missing Out?
The future of marketing has arrived, and pharma is still stuck in the waiting room.
Lloyd Lottner
Healio Introduces EHR Connect & Activate Tools
EHR Connect & Activate to Embed Pharma Messaging in EHR Workflows
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Sustainable Growth in CTV Advertising
Scope3, an ad verification and sustainability technology provider, has published a new...
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