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Latest News from Around the Pharma Media World

Understanding German HCP behaviours
A recent study from DocCheck, coliquio, and esanum sheds light on the information-seeking...
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Artificial Intelligence and the Future of HCP Engagement
The healthcare landscape is rapidly evolving, with significant advancements in artificial intelligence (AI) reshaping how healthcare professionals (HCPs)...
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Formedics Formed by uniting Physician’s Weekly & Figure1
Physician’s Weekly and Figure 1 have united under a new parent company, Formedics, LLC, following the acquisition of Figure 1 in February this year. By...
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Medscape Global Launches Affinity
New Data Offering Advances Understanding & Targeting of ex-US HCPs
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Reuters Institute Digital News Report 2024
In an era of rapid technological advancements and evolving media landscapes, the Reuters...
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Roku Launches Roku Exchange
Roku, the popular TV streaming platform in the U.S., has introduced Roku Exchange, an new advertising technology solution designed to provide marketers of all...
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Global Ad Revenue Set for Major Growth
GroupM Global Midyear Forecast Projects Significant Growth Globally and Across Channels
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ASCO 2024: ONCOassist Garners Global Support
A recent article published in the Journal of Clinical Oncology and presented as an abstract at the ASCO conference in Chicago, titled “Impact of Digital...
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WEBINAR: Next POC Media – a solli x Doceree Webinar Series
Webinar 1: Next POC Media: A solli x Doceree webinar series
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Thriving in the New Era of AI-Driven Digital Health
Prioritizing Community-Driven Health Engagement
Sponsored by Health Union
Justin Freid – solli sessions Season 2
Get a behind-the-scenes look at how pharma media is evolving with Justin Freid, Chief...
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Who Should Drive the Health Equity Conversation?
How Media and Marketing Can Close the Gaps in the US
Larry Dobrow
A Digital Experience Where Physicians Expect It 
Making the case for endemic environments in HCP media
Rich Russey
What Happens When Patient Influencers Share Their Story?
Transforming Programmatic Targeting with Real, People-Generated Insights
Sponsored by Health Union
Deerfield Agency Acquires Embedded
Deerfield Agency, an independent marketing and communications partner for healthcare and...
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M3 Launches ‘M3 Production’
Building campaign strategy, bespoke content creation, and campaign optimization into their wheelhouse
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