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Latest News from Around the Pharma Media World

Dentsu Health’s Media Lifer
Matt Brown and the Mission to Turbocharge Pharma Search
Larry Dobrow
Veeva Outlines 2025 Pharma Media Buying Shifts
Veeva Systems has released its 2025 Media Buying Trends report, signaling a continued...
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AI Is Reshaping Pharma Marketing Analytics
Discover how AI-driven search traffic is transforming pharmaceutical marketing analytics, with insights from Ahrefs
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DoubleVerify Launches Publisher Council
Media Trust, Ad Suitability, and the News Opportunity: What DoubleVerify’s New...
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AI Guidance in Oncology
Healio Intends to Launch Clinical Decision-Support Tool for Cancer Specialists 
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Pharma Media’s Collaboration Queen
BMS’s Nadia Khatri and the Art of Connection
Larry Dobrow
Pharma Media in Cannes
Hot takes from industry leaders within pharma media
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The “Outsider” Rewiring Pharma Media and Marketing
In an industry slow to change, Dinc’s unconventional path became her greatest advantage.
Larry Dobrow
Health and Pharma Brands Go for Consumer Engagement Goal With World Cup Campaigns
Pharma spots have so far made up nearly 5% of all World Cup ad airings.
Andrea Park
PARTNER INTERVIEW: epocrates
Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust
Sponsored by epocrates
Healthcare’s Data Challenge Is Connectivity, Not Access
As data environments multiply and privacy requirements tighten, a unified identity...
Sponsored by PurpleLab
Content + Conversations: Driving Action Through Contextual Relevance and Engagement
Health Union combines trusted health content with genuine community conversations to help...
Sponsored by Health Union
The Case for In-Person Connections in Pharma Media
In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.
Richard Springham
Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
Healthcare marketing’s real conversations at POSSIBLE 2026.
Jason Lotkowictz
Havas Launches Health Equity Marketplace
In partnership with DeepIntent to Reach Underserved Patient Populations
solli
Introducing solli Elevate
Shining a light on the next generation of pharma media leaders
Larry Dobrow
Now Live: solli x Doceree Global Programmatic Roundtable #2 Report + Photos
Uncover the Future of Programmatic in Global (ex-US) Pharma
solli
InStep Health Launches CoPay Support™
EHR-Integrated Copay Tool to Address Affordability Gaps in Prescribing
solli
Now Live: solli x Doceree Global Programmatic Roundtable #1 Report + Photos
Uncover the Future of Programmatic in Global (ex-US) Pharma
solli
Next Pharma Summit 2025: solli’s Summary
A dive into 3 key themes and 3 candid observations from this global pharma summit
solli
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