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Latest News from Around the Pharma Media World

Measuring up
Making measurement a feedback-feedforward engine within data strategy
Paulo Coelho Mendes
Trust the Process: Kate Rafferty’s Push for Media Methodology
Fewer than 10 years into her media career, Rafferty’s behind-the-scenes grace and...
Larry Dobrow
Wrango Launches Canada’s First Omnichannel HCP Marketing Platform
Canada’s first consent-based omnichannel HCP marketing platform expands pharma reach beyond the clinic while remaining compliant.
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CMI Media Group Releases The New Health Consumer report
The New Global Marketplace Assessment Report shares key trends
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G-Med Launches ‘G-Med Beyond’
Extending pharma engagement beyond the platform with physician-verified reach
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Pharma Media at Fierce Pharma Week
Hot takes from industry leaders within pharma media at Fierce Pharma Week 2025
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CMI Media Group Expands Global Footprint with Paris Office
A global-to-local expansion from one of the largest pharma media agencies
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Health Union Launches “HCP Connect”
Deepening Healthcare Professional Engagement by launching 'HCP Connect'
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Lois-An Gregory – solli Sessions Season 4
Join Lois-An Gregory, Principal Strategy & Insights Lead, Google, on solli Sessions...
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
PARTNER INTERVIEW: Healio
How AI Is Reshaping HCP Engagement and What It Means for Pharma Media
Sponsored by Healio
The Future of Measurement in the Era of Fragmentation
Healthcare marketers have never had more opportunities to reach out and connect with...
Sponsored by IQVIA
Jason Brenner – solli Sessions season 4
Jason Brenner, RVP Healthcare & Lifesciences at LiveRamp, joins Season 4 of solli...
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PARTNER INTERVIEW: CheckedUp
Building trust in point-of-care media through measurement and accreditation
Sponsored by CheckedUp
Agility Philadelphia 2025: From Hype to Hope to Health
Where technology meets humanity, and bold ideas push healthcare beyond hype.
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Doceree Unveils RepTwin and DataIQ
AI-Powered Innovation Within HCP Engagement
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Allison Mudd’s New Direction
A theater lover takes center stage at Veradigm - Allison Mudd’s New Direction
Larry Dobrow
$637M to Power DeepIntent’s Next Chapter
Vitruvian’s majority stake seeks to fuels AI-driven healthcare advertising and...
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Point of Care Media Crosses $1 Billion Milestone
Point of Care crosses $1B in revenue, cementing its role as a cornerstone of pharma media...
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Reddit hosted its first Health Summit
Reddit hosted its first Health Summit, signaling the platform’s increasing role as a destination for health-related content, conversations, and community...
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