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Latest News from Around the Pharma Media World

The Creator Conundrum
Bridging the Metrics Gap in Creator Marketing: What Pharma Can Learn
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Pfizer’s Measurement Maven
Former actuary Brynne Colella refines a crucial media function
Larry Dobrow
Doximity acquires Pathway Medical for US$63 million
How Doximity’s $63M acquisition signals a shift toward trusted, AI-driven intelligence at the point of care
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Lessons from LinkedIn’s Latest Report
New data shows why real people, cultural cues, and mobile-first formats matter more than...
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6 Key Takeaways from PulsePoint’s HealthNEXT
From AQ to integration: insights from the stage and the side conversations
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TikTok’s AI Suite Raises New Creative Questions for Pharma Media
New AI suite seeks to streamline content production and creative performance for brands -...
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ChatGPT Reportedly Hits 2.5 Billion Daily Prompts
Growing adoption of conversational AI raises new questions for pharma media...
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IQM Introduces Integrated Care Team Messaging
Seeking to expand reach beyond physicians by including nurse influencers in campaign...
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Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
Healthcare marketing’s real conversations at POSSIBLE 2026.
Jason Lotkowictz
PARTNER INTERVIEW: OptimizeRx
Your Ads Are Only as Good as Your Data - And Here's Why
Sponsored by OptimizeRx
Do Healthcare Marketers Need a New Operating System?
Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...
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When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
PARTNER INTERVIEW: CMI Media Group
How AI is reshaping healthcare media, from content to outcomes
Sponsored by CMI Media Group
Growing confidence in Point‑of‑Care: why better data is the next leap forward
POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth
Drew Weicker
Creative Context in Context: What Pharma Can Learn from GumGum’s Mindset Graph
GumGum, a leader in contextual advertising, has released new findings that underscore a growing challenge in digital marketing
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Retail Roots, Clinical Edge
Jane Wojcik’s Journey to the Frontlines of Engagement
Larry Dobrow
Deerfield Group Acquires Triple Threat Communications
Strategic acquisition brings together creative firepower, medical expertise, and shared...
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Real Chemistry Acquires Greater Than One
Strategic acquisition deepens AI-powered planning and engagement capabilities across healthcare media 
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Doceree Launches co‑pay.com
Doceree launches co‑pay.com, a platform using AI aiming to integrate real-time co-pay...
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TV Ads Now Rival Doctors in Driving Awareness of New Medications
Cadent and Harris Poll study reveals cross-screen strategies are reshaping how patients...
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