PARTNER INTERVIEW: CheckedUp
Building trust in point-of-care media through measurement and accreditation
In this Partner Interview sponsored by CheckedUp, Rich Springham is joined by Jason Dennie, Chief Operating Officer at CheckedUp, and Ari Wexler, Executive Client Lead at CMI Media Group, to discuss how point-of-care media is evolving as a trusted, measurable channel within the healthcare marketing mix. Together, they explore why independent accreditation, transparency and robust measurement are becoming increasingly important as advertiser expectations continue to grow.
The conversation examines how point-of-care measurement has matured beyond scale and impressions to focus on validated media delivery and meaningful business outcomes. Jason and Ari discuss the role of third-party accreditation in building confidence, why marketers need greater education around measurement methodologies, and how trusted data can support more informed investment decisions across increasingly complex omnichannel strategies.
Looking ahead, the interview explores how AI, predictive insights and more sophisticated measurement frameworks could further strengthen point-of-care media. As brands seek greater accountability and more personalised healthcare experiences, the discussion highlights why trust, transparency and validated measurement will remain essential to unlocking the channel’s full potential.
