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ALL THE LATEST NEWS FROM THE INTERNATIONAL PHARMACEUTICAL MEDIA INDUSTRY

Health Union’s Meghan McNally Hits the High Notes
She didn't plan on a career in health. More than a decade in, she can't imagine doing...
Larry Dobrow
Veeva picks up agentic MLR tech in Copli acquisition
The automated tool is aimed at dramatically reducing manual MLR labor.
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Doceree Unveils Clinical Targeting Tech for Digital Out-of-Home Ads
Trigger DOOH made its debut at the 2026 Cannes Lions festival.
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Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
Pharma marketers should approach virtual care as a cohesive digital experience, the...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
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HCP Media Strategies: Key Differences Between EMEA and the U.S.
This course explores how HCP media strategies differ between the U.S. and EMEA. From...
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LiveRamp launches program to bulk up library of partner-built AI agents
Marketers will be able to deploy specific agents as needed.
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Privacy-safe data platforms are key to clearing impasse between marketing, compliance teams: report
A majority of pharma marketers report compliance-related delays and changes to DTC...
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Wrango Brings Prescription Outcomes Data Into Google, Meta HCP Campaign Tracking
The data can be fed into Google and Meta’s machine learning algorithms to improve HCP targeting.
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Doceree Taps New AI, Innovation Leaders Ahead of Daily Command Platform Launch
The executives will oversee key aspects of the platform’s potential longevity.
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Innovation in 2026 – a solli Roundtable
On Demand
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
CONTENT – solli Summit 2026
On Demand
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
AGENDA – solli summit 2026
On Demand
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
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Preparing for 2026 – a solli Roundtable
On Demand
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
Doceree Adds Clinical Intent Tracking Tech to Upcoming AI Platform
The Daily Command platform—plus Clinical Intent Signals intelligence layer—is set to debut next month.
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Pamphlets, Bodybuilding and Lab Mice: Gerrica Frankfurth’s unconventional path to influencer...
HealthCentral’s HCP influencer whisperer didn’t plan on a career in pharma. Her...
Larry Dobrow
CMI Media Group Expands Executive Team With 2 New Hires
Both leaders are returning to CMI after stints at Omnicom
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Bayer Names New Marketing Chief for Consumer Health Division
Samantha Avivi joined the Big Pharma in 2024
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The Real Cost of Asking for ‘More with Less’ 
The push for efficiency is reshaping margins, talent and the client-agency bargain.  
Richard Springham
PARTNER INTERVIEW: Doceree
From conversation to creation: How co-creation is shaping the future of healthcare AI
Sponsored by Doceree
What Does a Pharma Media Agency Look Like in an Agentic AI World?
Don’t worry: There’s still plenty of room for humans in the loop.
Andrea Park
What Claude Science Means for Pharma Media 
When AI moves from chatbot to industry workbench, the moats shift. 
Richard Springham
Health and Pharma Brands Go for Consumer Engagement Goal With World Cup Campaigns
Pharma spots have so far made up nearly 5% of all World Cup ad airings.
Andrea Park
PARTNER INTERVIEW: epocrates
Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust
Sponsored by epocrates
New DeepIntent Tools Let Pharma Advertisers Precisely Target Live Sports Events
The new offering arrives just in time for the World Cup, NBA Finals and more.
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AI Tools Are Strengthening the Doctor-Patient Relationship, But Trust Remains an Issue
Surging patient engagement represents a major opportunity for pharma media
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