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ALL THE LATEST NEWS FROM THE INTERNATIONAL PHARMACEUTICAL MEDIA INDUSTRY

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Klick Health Acquires Comms Consultancy Oxford PharmaGenesis
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Klick Health Acquires Comms Consultancy Oxford PharmaGenesis
This marks Klick’s third acquisition since the start of 2025.
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CMI Media Group Unveils Dedicated Tech Division Ad Astra
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CMI Media Group Unveils Dedicated Tech Division Ad Astra
The WPP-owned agency is shooting for the stars with the newest addition to its business.
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Pharma Media in Cannes 2026
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Pharma Media in Cannes 2026
Reflections from the leaders shaping the future of healthcare marketing.
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Less-Trusted Channels Have Growing Influence on Patients’ Health Opinions: Report
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Less-Trusted Channels Have Growing Influence on Patients’ Health Opinions: Report
Many consumers regularly get their news from influencers and other emerging media...
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
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Point of Care Advertising in the EHR Workflow
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Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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Real Chemistry Consolidates Media Team After Acquisitions
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Real Chemistry Consolidates Media Team After Acquisitions
The agency picked up Spring & Bond and Greater Than One last year.
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New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs
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New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs
The technology was developed with support from Butler/Till and Salix Pharmaceuticals.
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Health Union’s Meghan McNally Hits the High Notes
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Health Union’s Meghan McNally Hits the High Notes
She didn't plan on a career in health. More than a decade in, she can't imagine doing...
Larry Dobrow
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Veeva picks up agentic MLR tech in Copli acquisition
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Veeva picks up agentic MLR tech in Copli acquisition
The automated tool is aimed at dramatically reducing manual MLR labor.
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EVENTS
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The Effective Use of AI in Pharma Media
On Demand
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The Effective Use of AI in Pharma Media
July 29, 2026
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
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Innovation in 2026 – a solli Roundtable
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Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
On Demand
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CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
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AGENDA – solli summit 2026
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AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
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Doceree Unveils Clinical Targeting Tech for Digital Out-of-Home Ads
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Doceree Unveils Clinical Targeting Tech for Digital Out-of-Home Ads
Trigger DOOH made its debut at the 2026 Cannes Lions festival.
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Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
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Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
Pharma marketers should approach virtual care as a cohesive digital experience, the...
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LiveRamp launches program to bulk up library of partner-built AI agents
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LiveRamp launches program to bulk up library of partner-built AI agents
Marketers will be able to deploy specific agents as needed.
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Privacy-safe data platforms are key to clearing impasse between marketing, compliance teams: report
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Privacy-safe data platforms are key to clearing impasse between marketing, compliance teams: report
A majority of pharma marketers report compliance-related delays and changes to DTC...
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THOUGHT LEADERSHIP
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Harnessing the AI Mandate in Pharma Marketing
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Harnessing the AI Mandate in Pharma Marketing
Three considerations that determine whether an AI mandate becomes an advantage or a distraction.
Benjamin Versh
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LAUREN GUITY – SOLLI SESSIONS SEASON 4
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LAUREN GUITY – SOLLI SESSIONS SEASON 4
Lauren Guity, Industry Lead, Microsoft, joins solli Sessions season 4
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Butler/Till Delivers 16.7% Cost Efficiency Gains with PulsePoint’s Adaptive Optimization™
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Butler/Till Delivers 16.7% Cost Efficiency Gains with PulsePoint’s Adaptive Optimization™
PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency
Sponsored by PulsePoint
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PARTNER INTERVIEW: DeepIntent
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PARTNER INTERVIEW: DeepIntent
Agentic AI: The Next Evolution of Healthcare Marketing
Sponsored by DeepIntent
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Beyond Awareness: Why Point of Care is Emerging as Healthcare Marketing’s Most Contextually Relevant Channel
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Beyond Awareness: Why Point of Care is Emerging as Healthcare Marketing’s Most Contextually...
Discover why point-of-care marketing is becoming essential for pharma brands, helping...
Sponsored by epocrates
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Andrew Stark – solli Sessions season 4
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Andrew Stark – solli Sessions season 4
Andrew Stark, Chief Commercial Officer, PulsePoint, joins solli Sessions season 4
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Wrango Brings Prescription Outcomes Data Into Google, Meta HCP Campaign Tracking
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Wrango Brings Prescription Outcomes Data Into Google, Meta HCP Campaign Tracking
The data can be fed into Google and Meta’s machine learning algorithms to improve HCP targeting.
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Doceree Taps New AI, Innovation Leaders Ahead of Daily Command Platform Launch
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Doceree Taps New AI, Innovation Leaders Ahead of Daily Command Platform Launch
The executives will oversee key aspects of the platform’s potential longevity.
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Most Popular Content
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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Can Pharma Media Build a Common Measurement Language?
THOUGHT LEADERSHIP
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park