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ALL THE LATEST NEWS FROM THE INTERNATIONAL PHARMACEUTICAL MEDIA INDUSTRY

POCMA Releases HCP Insights eBook on Modern Engagement
Clinician insights on improving pharma engagement at the point of care
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Whole-person health index signals new data layer for pharma media and engagement
New whole-person health index introduces measurable lifestyle data, with implications for targeting and engagement in pharma media.
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Health Monitor Highlights Shift Toward Utility in 2026 HCP Communications
Health Monitor’s latest whitepaper explores how relevance, trust, and utility are...
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epocrates’ Megan Hernandez Sticks the Landing
With discipline and skills honed in the world of competitive cheer, Hernandez came to...
Larry Dobrow
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
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Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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Mediaspace Health launches to deliver integrated media strategies for healthcare marketers
New division aims to deliver integrated, data-driven media strategies for pharma and...
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Ipsos highlights “longevity shift” redefining physician engagement and healthcare communication
Ipsos explores how longevity medicine is reshaping physician engagement and its...
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Google Expands Focus on Unified Campaign Management with Display & Video 360
Display & Video 360 (DV360) is being positioned as an end-to-end platform
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IQVIA Launches Agentic AI Platform for Life Sciences
IQVIA has announced the launch of IQVIA.ai, a unified agentic AI platform developed in...
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The Effective Use of AI in Pharma Media
On Demand
The Effective Use of AI in Pharma Media
July 29, 2026
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
Innovation in 2026 – a solli Roundtable
On Demand
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
CONTENT – solli Summit 2026
On Demand
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
AGENDA – solli summit 2026
On Demand
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
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Fullspan Health launches unified platform powered by Healthline Media and Healthgrades
New ecosystem integrates media, content and patient services to connect patient journeys end-to-end
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Wrango Launches Outcomes-Driven Healthcare Marketing Platform
Wrango launches new healthcare marketing platform
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Amazon Expands Health AI Assistant to Its Main Platform
Amazon has expanded its Health AI assistant beyond One Medical into its core platform, signalling a major step toward fully integrated, consumer-facing...
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PurpleLab and Decentriq Introduce Solution to Measure Social Media Campaign Impact in Healthcare
PurpleLab and Decentriq have introduced a new privacy-first solution aimed at closing one...
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Harnessing the AI Mandate in Pharma Marketing
Three considerations that determine whether an AI mandate becomes an advantage or a distraction.
Benjamin Versh
LAUREN GUITY – SOLLI SESSIONS SEASON 4
Lauren Guity, Industry Lead, Microsoft, joins solli Sessions season 4
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Butler/Till Delivers 16.7% Cost Efficiency Gains with PulsePoint’s Adaptive Optimization™
PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency
Sponsored by PulsePoint
PARTNER INTERVIEW: DeepIntent
Agentic AI: The Next Evolution of Healthcare Marketing
Sponsored by DeepIntent
Beyond Awareness: Why Point of Care is Emerging as Healthcare Marketing’s Most Contextually...
Discover why point-of-care marketing is becoming essential for pharma brands, helping...
Sponsored by epocrates
Andrew Stark – solli Sessions season 4
Andrew Stark, Chief Commercial Officer, PulsePoint, joins solli Sessions season 4
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Veeva Acquires Ostro to Expand AI-Driven Brand Engagement
Veeva Systems has announced the acquisition of Ostro bringing the AI-driven brand...
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Doceree’s Admanager Launches Licensed Content Marketplace for Healthcare Publishers
A new marketplace lets healthcare publishers license content for AI use.
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