Solli Logo

ALL THE LATEST NEWS FROM THE INTERNATIONAL PHARMACEUTICAL MEDIA INDUSTRY

‘Quarterback of the Sales Lifecycle’: Andrew Weintraub and the Case for Client Success 
After building the client success function at Mesmerize, Weintraub has turned his...
Larry Dobrow
Math, art and media: Pfizer’s Julianne O’Connell strikes a professional balance
One of the first arrivals to the company’s in-house measurement team, O’Connell has...
Larry Dobrow
The Pharma Marketing Pulse Report
Health Union & solli partner on a new benchmark study for the industry
solli
‘Data speaks louder than opinions’: Doceree’s Jessica Rourke Leads with Numbers
The company’s HCP data ace recounts her journey from undergrad winery assistant to...
Larry Dobrow
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
solli Tutor
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
solli Tutor
HCP Media Strategies: Key Differences Between EMEA and the U.S.
This course explores how HCP media strategies differ between the U.S. and EMEA. From...
solli Tutor
solli Training Launches
Elevating Pharma Media Knowledge On-Demand
solli
What is Meta Marketing and Why is Pharma Missing Out?
The future of marketing has arrived, and pharma is still stuck in the waiting room.
Lloyd Lottner
Sustainable Growth in CTV Advertising
Scope3, an ad verification and sustainability technology provider, has published a new...
solli
Measuring up
Making measurement a feedback-feedforward engine within data strategy
Paulo Coelho Mendes
Innovation in 2026 – a solli Roundtable
On Demand
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
CONTENT – solli Summit 2026
On Demand
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
AGENDA – solli summit 2026
On Demand
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
Preparing for 2026 – a solli Roundtable
On Demand
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
Trust the Process: Kate Rafferty’s Push for Media Methodology
Fewer than 10 years into her media career, Rafferty’s behind-the-scenes grace and...
Larry Dobrow
Wrango Launches Canada’s First Omnichannel HCP Marketing Platform
Canada’s first consent-based omnichannel HCP marketing platform expands pharma reach beyond the clinic while remaining compliant.
solli
CMI Media Group Releases The New Health Consumer report
The New Global Marketplace Assessment Report shares key trends
solli
G-Med Launches ‘G-Med Beyond’
Extending pharma engagement beyond the platform with physician-verified reach
solli
The Real Cost of Asking for ‘More with Less’ 
The push for efficiency is reshaping margins, talent and the client-agency bargain.  
Richard Springham
PARTNER INTERVIEW: Doceree
From conversation to creation: How co-creation is shaping the future of healthcare AI
Sponsored by Doceree
What Does a Pharma Media Agency Look Like in an Agentic AI World?
Don’t worry: There’s still plenty of room for humans in the loop.
Andrea Park
What Claude Science Means for Pharma Media 
When AI moves from chatbot to industry workbench, the moats shift. 
Richard Springham
Health and Pharma Brands Go for Consumer Engagement Goal With World Cup Campaigns
Pharma spots have so far made up nearly 5% of all World Cup ad airings.
Andrea Park
PARTNER INTERVIEW: epocrates
Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust
Sponsored by epocrates
Pharma Media at Fierce Pharma Week
Hot takes from industry leaders within pharma media at Fierce Pharma Week 2025
solli
CMI Media Group Expands Global Footprint with Paris Office
A global-to-local expansion from one of the largest pharma media agencies
solli
Most Popular Content