Latest News from Around the Pharma Media World

NEWS

solli Partners With CineHealth Ahead of Health-Focused Film Festival Awards

The ceremony, featuring a special honor for Maria Menounos, will take place during Fierce...

solli

NEWS

Relevate, Flora Add Updated Formulary Coverage Info Into EHR Workflow

The capability aims to enable brands to share coverage details at the point of care.

solli

NEWS

New PharmaForceIQ Platform Wields Measurement for Real-Time Campaign Optimization

Pharma marketers can use Optichannel 360 to answer campaign questions with measurement...

solli

NEWS

Impiricus Bolsters HCP Engagement Platform With QPharma’s Sample Request Tech

Eligible clinicians are now able to request samples directly within Impiricus’ platform.

solli

Latest News from Around the Pharma Media World

NEWS

solli Partners With CineHealth Ahead of Health-Focused Film Festival Awards

The ceremony, featuring a special honor for Maria Menounos, will take place during Fierce...

solli

NEWS

Relevate, Flora Add Updated Formulary Coverage Info Into EHR Workflow

The capability aims to enable brands to share coverage details at the point of care.

solli

NEWS

New PharmaForceIQ Platform Wields Measurement for Real-Time Campaign Optimization

Pharma marketers can use Optichannel 360 to answer campaign questions with measurement...

solli

NEWS

Impiricus Bolsters HCP Engagement Platform With QPharma’s Sample Request Tech

Eligible clinicians are now able to request samples directly within Impiricus’ platform.

solli

Latest News from Around the Pharma Media World

NEWS

solli Partners With CineHealth Ahead of Health-Focused Film Festival Awards

The ceremony, featuring a special honor for Maria Menounos, will take place during Fierce...

solli

NEWS

Relevate, Flora Add Updated Formulary Coverage Info Into EHR Workflow

The capability aims to enable brands to share coverage details at the point of care.

solli

NEWS

New PharmaForceIQ Platform Wields Measurement for Real-Time Campaign Optimization

Pharma marketers can use Optichannel 360 to answer campaign questions with measurement...

solli

NEWS

Impiricus Bolsters HCP Engagement Platform With QPharma’s Sample Request Tech

Eligible clinicians are now able to request samples directly within Impiricus’ platform.

solli

More News

Deep Dives & Thought Leadership in Pharma Media

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The Healthcare Media Planners Workbook

Introducing A New Framework for Smarter Media Planning

solli

THOUGHT LEADERSHIP

PARTNER INTERVIEW: Veeva Crossix

Activating Audiences Across Every Channel: The Future of Omnichannel Healthcare Marketing

Access Is the Product: How AI Agents Are Changing Pharma Data Infrastructure

PurpleLab’s Colin Jacobsen explores how agentic AI is making complex pharma data more...

Colin Jacobsen

THOUGHT LEADERSHIP

What the agentic era will demand of healthcare marketing platforms

Nearly every healthcare marketing team is running some version of the same experiment...

The Healthcare Media Planners Workbook

Introducing A New Framework for Smarter Media Planning

solli

THOUGHT LEADERSHIP

Access Is the Product: How AI Agents Are Changing Pharma Data Infrastructure

PurpleLab’s Colin Jacobsen explores how agentic AI is making complex pharma data more...

Colin Jacobsen

THOUGHT LEADERSHIP

OpenAI Brings ChatGPT Into Epic EHR Workflows

What happens to media strategy when ChatGPT becomes how clinicians navigate the point of...

Richard Springham

THOUGHT LEADERSHIP

The Pharma Media Measurement Manifesto

Introducing the “SOLLI” framework for pharma media measurement.

Andrea Park

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Healthcare Media Planners Workbook

Introducing A New Framework for Smarter Media Planning

solli

THOUGHT LEADERSHIP

Access Is the Product: How AI Agents Are Changing Pharma Data Infrastructure

PurpleLab’s Colin Jacobsen explores how agentic AI is making complex pharma data more...

Colin Jacobsen

THOUGHT LEADERSHIP

The Pharma Media Measurement Manifesto

Introducing the “SOLLI” framework for pharma media measurement.

Andrea Park

THOUGHT LEADERSHIP

The Case for Measuring Actual Human Impact in Pharma Media

Moving beyond clicks and audience quality to track trust, engagement and other...

Andrea Park

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Healthcare Media Planners Workbook

Introducing A New Framework for Smarter Media Planning

solli

THOUGHT LEADERSHIP

Access Is the Product: How AI Agents Are Changing Pharma Data Infrastructure

PurpleLab’s Colin Jacobsen explores how agentic AI is making complex pharma data more...

Colin Jacobsen

THOUGHT LEADERSHIP

OpenAI Brings ChatGPT Into Epic EHR Workflows

What happens to media strategy when ChatGPT becomes how clinicians navigate the point of...

Richard Springham

THOUGHT LEADERSHIP

The Pharma Media Measurement Manifesto

Introducing the “SOLLI” framework for pharma media measurement.

Andrea Park

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

The Hot Flash: Why and How Brands Should Join the Menopause Movement

Menopause is no longer a taboo - it’s a movement.

Carly Kuper

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

David Grandison Jr.

David Grandison Jr. Instructional Technologist / AI Training Strategist (Former Director...

solli

THOUGHT LEADERSHIP

Erica Clark – solli Sessions Season 4

Erica Clark, Media Measurement and Optimization, Oncology at Pfizer

solli

THOUGHT LEADERSHIP

Vivek Gaur – solli Sessions season 4

Vivek Gaur, Director, Marketing Analytics & GenAI Initiatives at BeOneMedicines

solli

THOUGHT LEADERSHIP

Lois-An Gregory – solli Sessions Season 4

Join Lois-An Gregory, Principal Strategy & Insights Lead, Google, on solli Sessions...

solli

THOUGHT LEADERSHIP

PARTNER INTERVIEW: Veeva Crossix

Activating Audiences Across Every Channel: The Future of Omnichannel Healthcare Marketing

What the agentic era will demand of healthcare marketing platforms

Nearly every healthcare marketing team is running some version of the same experiment...

The Effective Use of AI in Pharma Media

July 29, 2026

Roundtable Extended Highlights

A comprehensive snapshot capturing the key dialogues from this industry-shaping roundtable.

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DOWNLOAD FULL REPORT

AI as an Efficiency Engine, Not a Replacement For Expertise

Automating workflow segments to make room for more human skills

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Keeping Humans in the Loop

Maintaining trust and accuracy with human oversight of AI

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Better Audience Understanding Through Richer, Connected Data

Unlocking audience insights with deeper dives into massive data pools

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Personalization and Relevance, Balanced against Privacy

Sharpening audience targeting while upholding standards of privacy and trust

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AI Adoption as Organizational Change, Not Just Technology Deployment

Getting internal teams on board with new technologies

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AI’s Shift From Providing Information to Providing Answers and Insights

Extracting meaningful support and solutions from AI to 'supercharge' teams

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Most Popular Content

TRAINING

The Evolution of Search and Emergence of GEO

This course, developed in Partnership with CMI Media Group, explores how AI is...

solli Tutor

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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency

Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...

Larry Dobrow

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EVENTS

CONTENT – solli Summit 2026

Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.

Clare Springham

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Can Pharma Media Build a Common Measurement Language?

Pharma media agency and tech leaders weigh in.

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