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ALL THE LATEST NEWS FROM THE INTERNATIONAL PHARMACEUTICAL MEDIA INDUSTRY

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Doceree Adds Clinical Intent Tracking Tech to Upcoming AI Platform
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Doceree Adds Clinical Intent Tracking Tech to Upcoming AI Platform
The Daily Command platform—plus Clinical Intent Signals intelligence layer—is set to debut next month.
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Pamphlets, Bodybuilding and Lab Mice: Gerrica Frankfurth’s unconventional path to influencer marketing bliss
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Pamphlets, Bodybuilding and Lab Mice: Gerrica Frankfurth’s unconventional path to influencer...
HealthCentral’s HCP influencer whisperer didn’t plan on a career in pharma. Her...
Larry Dobrow
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CMI Media Group Expands Executive Team With 2 New Hires
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CMI Media Group Expands Executive Team With 2 New Hires
Both leaders are returning to CMI after stints at Omnicom
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Bayer Names New Marketing Chief for Consumer Health Division
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Bayer Names New Marketing Chief for Consumer Health Division
Samantha Avivi joined the Big Pharma in 2024
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TRAINING
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
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Point of Care Advertising in the EHR Workflow
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Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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New DeepIntent Tools Let Pharma Advertisers Precisely Target Live Sports Events
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New DeepIntent Tools Let Pharma Advertisers Precisely Target Live Sports Events
The new offering arrives just in time for the World Cup, NBA Finals and more.
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AI Tools Are Strengthening the Doctor-Patient Relationship, But Trust Remains an Issue
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AI Tools Are Strengthening the Doctor-Patient Relationship, But Trust Remains an Issue
Surging patient engagement represents a major opportunity for pharma media
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‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
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‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
A fortuitous encounter paved the way for Takala’s arrival in pharma media. Now, as one...
Larry Dobrow
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Swoop acquires Nimble
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Swoop acquires Nimble
Seeking to introduce real-time prescription fulfilment and pharmacy connectivity to the...
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EVENTS
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The Effective Use of AI in Pharma Media
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The Effective Use of AI in Pharma Media
July 29, 2026
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
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Innovation in 2026 – a solli Roundtable
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Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
On Demand
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CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
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AGENDA – solli summit 2026
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AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
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Consumers Drive Holistic Wellness Focus in Pharma Media Planning
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Consumers Drive Holistic Wellness Focus in Pharma Media Planning
VML’s Future 100: 2026 report signals growing consumer demand for integrated mental,...
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Publicis acquires LiveRamp in $2.2bn deal to boost data and AI
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Publicis acquires LiveRamp in $2.2bn deal to boost data and AI
Publicis’s purchase of LiveRamp points to rising urgency in AI-driven identity, data analytics, and audience precision for pharma marketing and healthcare...
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OptimizeRx’s Aaron Noll Braces for Impact
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OptimizeRx’s Aaron Noll Braces for Impact
Trained as a physician, molecular biologist and data scientist, Noll has found a way to...
Larry Dobrow
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Doceree Unveils Daily Command AI Platform For Pharma Media
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Doceree Unveils Daily Command AI Platform For Pharma Media
At Doceree Health Decode: The Makers Summit 2026, the company both debuted the platform...
Larry Dobrow
THOUGHT LEADERSHIP
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Harnessing the AI Mandate in Pharma Marketing
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Harnessing the AI Mandate in Pharma Marketing
Three considerations that determine whether an AI mandate becomes an advantage or a distraction.
Benjamin Versh
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LAUREN GUITY – SOLLI SESSIONS SEASON 4
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LAUREN GUITY – SOLLI SESSIONS SEASON 4
Lauren Guity, Industry Lead, Microsoft, joins solli Sessions season 4
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Butler/Till Delivers 16.7% Cost Efficiency Gains with PulsePoint’s Adaptive Optimization™
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Butler/Till Delivers 16.7% Cost Efficiency Gains with PulsePoint’s Adaptive Optimization™
PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency
Sponsored by PulsePoint
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PARTNER INTERVIEW: DeepIntent
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PARTNER INTERVIEW: DeepIntent
Agentic AI: The Next Evolution of Healthcare Marketing
Sponsored by DeepIntent
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Beyond Awareness: Why Point of Care is Emerging as Healthcare Marketing’s Most Contextually Relevant Channel
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Beyond Awareness: Why Point of Care is Emerging as Healthcare Marketing’s Most Contextually...
Discover why point-of-care marketing is becoming essential for pharma brands, helping...
Sponsored by epocrates
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Andrew Stark – solli Sessions season 4
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Andrew Stark – solli Sessions season 4
Andrew Stark, Chief Commercial Officer, PulsePoint, joins solli Sessions season 4
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Initiative’s Rising Strategy Star Kajal Gajria Connects the Dots
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Initiative’s Rising Strategy Star Kajal Gajria Connects the Dots
She didn't know media agencies were a thing – until she joined one and promptly became...
Larry Dobrow
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Content Release: solli Summit 2026
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Content Release: solli Summit 2026
Dive into key takeouts from this industry-shaping event
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Most Popular Content
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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Can Pharma Media Build a Common Measurement Language?
THOUGHT LEADERSHIP
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park