Solli Logo

ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

Ipsos highlights “longevity shift” redefining physician engagement and healthcare communication
Ipsos explores how longevity medicine is reshaping physician engagement and its...
solli
Google Expands Focus on Unified Campaign Management with Display & Video 360
Display & Video 360 (DV360) is being positioned as an end-to-end platform
solli
IQVIA Launches Agentic AI Platform for Life Sciences
IQVIA has announced the launch of IQVIA.ai, a unified agentic AI platform developed in...
solli
Fullspan Health launches unified platform powered by Healthline Media and Healthgrades
New ecosystem integrates media, content and patient services to connect patient journeys end-to-end
solli
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
solli Tutor
Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
Wrango Launches Outcomes-Driven Healthcare Marketing Platform
Wrango launches new healthcare marketing platform
solli
PulsePoint announces HCP2DTC Influence™
A data-driven approach aimed at aligning patient demand with physician readiness
solli
DeepIntent launches Helix™
A new infrastructure layer for data-driven healthcare marketing
solli
Amazon Expands Health AI Assistant to Its Main Platform
Amazon has expanded its Health AI assistant beyond One Medical into its core platform, signalling a major step toward fully integrated, consumer-facing...
solli
Innovation in 2027 – What’s Actually Scaling?
Upcoming
Innovation in 2027 – What’s Actually Scaling?
12pm - 4pm | January 27, 2027 | Manhattan, NYC
Which innovations are delivering consistently, earning investment and ready for wider adoption?
Rachel Dyke
Data, Measurement & ROI: Proving Impact in a Privacy-First World
Upcoming
Data, Measurement & ROI: Proving Impact in a Privacy-First World
12pm - 4pm | March 22, 2027 | Manhattan, NYC
Incremental impact, business outcomes and the evidence needed to defend media investment.
Richard Springham
TV & Connected TV in Pharma: Brand Building, Targeting & Measurement
Upcoming
TV & Connected TV in Pharma: Brand Building, Targeting & Measurement
12pm - 4pm | April 7, 2027 | Manhattan, NYC
The right linear/CTV mix, responsible targeting and measurable contribution to brand growth.
Rachel Dyke
2028 Budget Planning: Investment Priorities & Trade-offs
Upcoming
2028 Budget Planning: Investment Priorities & Trade-offs
12pm - 4pm | May 5, 2027 | Manhattan, NYC
Where to increase or reduce spending, how much to reserve for experimentation and how to secure approval.
Rachel Dyke
Operationalising AI in Pharma Media: Governance, Skills & Measurable Results
Upcoming
Operationalising AI in Pharma Media: Governance, Skills & Measurable Results
12pm - 4pm | July 14, 2027 | Manhattan, NYC
Fresh implementation examples: workflows, oversight, team capabilities and demonstrable results.
Rachel Dyke
Omnichannel Orchestration: Connecting DTC & HCP Media
Upcoming
Omnichannel Orchestration: Connecting DTC & HCP Media
12pm - 4pm | July 28, 2027 | Manhattan, NYC
Connecting patient and professional campaigns through coordinated planning, messaging and measurement.
Rachel Dyke
PurpleLab and Decentriq Introduce Solution to Measure Social Media Campaign Impact in Healthcare
PurpleLab and Decentriq have introduced a new privacy-first solution aimed at closing one...
solli
Veeva Acquires Ostro to Expand AI-Driven Brand Engagement
Veeva Systems has announced the acquisition of Ostro bringing the AI-driven brand...
solli
Doceree’s Admanager Launches Licensed Content Marketplace for Healthcare Publishers
A new marketplace lets healthcare publishers license content for AI use.
solli
One Lesson at a Time: Kristy Quagliariello’s Journey to Programmatic Preeminence
How Klick Health’s ascending leader emerged from stints in PR and pro sports to become...
Larry Dobrow
Anthropic’s AI workplace: 4 signals for pharma media
How Anthropic's workplace AI research could reshape pharma media roles, productivity, human expertise and agency business models.
Richard Springham
PARTNER INTERVIEW: PulsePoint
How HCP intelligence can sharpen your DTC strategy
Sponsored by PulsePoint
The Shifting Role of Point-of-Care Media
How does point-of-care fit into media strategies today, and what role could it play in...
solli
Should Pharma Media Narrow the HCP-DTC Coordination Gap?
Media agency and pharma leaders weigh in.
Andrea Park
Patient Journey Based HCP Targeting
Prioritizing HCPs whose patients are approaching a treatment decision
Sponsored by MedFuse
Why Better HCP Content Starts with Better Patient Understanding
Exploring how patient insights can strengthen HCP marketing, helping marketers move...
Sponsored by Health Union
PulsePoint Expands HCP Omnichannel Capabilities with Reddit Integration
PulsePoint has expanded its healthcare marketing platform through a new integration with...
solli
Veradigm White Paper Highlights Gaps in Healthcare Real-World Data
A new white paper from Veradigm examines the ongoing gaps in healthcare real-world data, highlighting how current datasets often fail to capture the full...
solli
Most Popular Content