Latest News from Around the Pharma Media World

NEWS

Veeva picks up agentic MLR tech in Copli acquisition

The automated tool is aimed at dramatically reducing manual MLR labor.

solli

NEWS

Doceree Unveils Clinical Targeting Tech for Digital Out-of-Home Ads

Trigger DOOH made its debut at the 2026 Cannes Lions festival.

solli

NEWS

Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement

Pharma marketers should approach virtual care as a cohesive digital experience, the...

solli

NEWS

LiveRamp launches program to bulk up library of partner-built AI agents

Marketers will be able to deploy specific agents as needed.

solli

Latest News from Around the Pharma Media World

NEWS

Veeva picks up agentic MLR tech in Copli acquisition

The automated tool is aimed at dramatically reducing manual MLR labor.

solli

NEWS

Doceree Unveils Clinical Targeting Tech for Digital Out-of-Home Ads

Trigger DOOH made its debut at the 2026 Cannes Lions festival.

solli

NEWS

Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement

Pharma marketers should approach virtual care as a cohesive digital experience, the...

solli

NEWS

LiveRamp launches program to bulk up library of partner-built AI agents

Marketers will be able to deploy specific agents as needed.

solli

Latest News from Around the Pharma Media World

NEWS

Veeva picks up agentic MLR tech in Copli acquisition

The automated tool is aimed at dramatically reducing manual MLR labor.

solli

NEWS

Doceree Unveils Clinical Targeting Tech for Digital Out-of-Home Ads

Trigger DOOH made its debut at the 2026 Cannes Lions festival.

solli

NEWS

Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement

Pharma marketers should approach virtual care as a cohesive digital experience, the...

solli

NEWS

LiveRamp launches program to bulk up library of partner-built AI agents

Marketers will be able to deploy specific agents as needed.

solli

More News

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

PARTNER INTERVIEW: epocrates

Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust

Healthcare’s Data Challenge Is Connectivity, Not Access

As data environments multiply and privacy requirements tighten, a unified identity...

Content + Conversations: Driving Action Through Contextual Relevance and Engagement

Health Union combines trusted health content with genuine community conversations to help...

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

The Hot Flash: Why and How Brands Should Join the Menopause Movement

Menopause is no longer a taboo - it’s a movement.

Carly Kuper

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Michele Sirkin – solli sessions Season 3

Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...

solli

THOUGHT LEADERSHIP

Dr. David C. Rhew – solli sessions Season 3

Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...

solli

THOUGHT LEADERSHIP

Matt Holland – solli sessions Season 3

Chief Operating Officer, Healio

solli

THOUGHT LEADERSHIP

Glenniss Richards – solli sessions Season 3

Senior Director of Media Activation at Bayer U.S. Pharma

solli

THOUGHT LEADERSHIP

PARTNER INTERVIEW: epocrates

Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust

Healthcare’s Data Challenge Is Connectivity, Not Access

As data environments multiply and privacy requirements tighten, a unified identity...

ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

NEWS

Rethinking the POC Marketing Mix

Traditional Marketing Mix Models May Undervalue Point-of-Care Impact by 4x

solli

NEWS

Impiricus Introduces ‘Ascend’

An AI Platform Aimed at Streamlining Physician–Pharma Communication

solli

NEWS

‘Quarterback of the Sales Lifecycle’: Andrew Weintraub and the Case for Client Success

After building the client success function at Mesmerize, Weintraub has turned his...

Larry Dobrow

NEWS

Healio Launches Healio AI

Healio Debuts HIPAA-Compliant AI Platform for Clinicians

solli

TRAINING

The Evolution of Search and Emergence of GEO

This course, developed in Partnership with CMI Media Group, explores how AI is...

solli Tutor

TRAINING

Pharma Media Jargon & Acronyms Explained

This course demystifies the jargon, acronyms, and industry-specific language used in...

solli Tutor

TRAINING

What is Rx Media

This course introduces the essentials of prescription (Rx) media and how it differs from...

solli Tutor

TRAINING

HCP Media Strategies: Key Differences Between EMEA and the U.S.

This course explores how HCP media strategies differ between the U.S. and EMEA. From...

solli Tutor

TRAINING

Lifecycle of a Pharma Media Campaign

This course explores how pharma media campaigns are built, executed, and measured in a...

solli Tutor

TRAINING

Pharma Media 101

This course gives you a clear, practical overview of the pharma media ecosystem and why...

solli Tutor

NEWS

Math, art and media: Pfizer’s Julianne O’Connell strikes a professional balance

One of the first arrivals to the company’s in-house measurement team, O’Connell has...

Larry Dobrow

NEWS

The Pharma Marketing Pulse Report

Health Union & solli partner on a new benchmark study for the industry

solli

NEWS

Real Chemistry Acquires Spring & Bond

A strategic investment to expand it's healthcare media capabilities.

solli

NEWS

Supporting Oncologists and Patients in the Age of AI

AI Is Redefining the Oncology Conversation

solli

EVENTS

On Demand

EVENTS

Innovation in 2026 – a solli Roundtable

March 24, 2026 | Manhattan, NYC

Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.

solli

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On Demand

EVENTS

solli x Doceree – Do Healthcare Marketers Need a New Operating System?

March 20, 2026 | Manhattan, NYC

Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.

Clare Springham

WATCH NOW

On Demand

EVENTS

CONTENT – solli Summit 2026

Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.

Clare Springham

EXPLORE NOW