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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

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HealthNext 2026: PulsePoint Debuts Agentic AI Platform
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HealthNext 2026: PulsePoint Debuts Agentic AI Platform
The launch capped off a day filled with discussions about AI in health and pharma media.
Andrea Park
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Moon Rabbit Lands New Media Practice Leader
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Moon Rabbit Lands New Media Practice Leader
Amy Labb arrives at the health-focused agency with nearly two decades of experience.
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Qoolo Unveils ‘Micro-Content’ Platform for Life Sciences Brands
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Qoolo Unveils ‘Micro-Content’ Platform for Life Sciences Brands
The tech is meant to help biopharmas reach HCPs in “short, mobile-first moments.”
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OpenAI Brings ChatGPT Health to all US Adult Users
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OpenAI Brings ChatGPT Health to all US Adult Users
AI is poised to play an even bigger role in healthcare conversations.
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TRAINING
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
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Point of Care Advertising in the EHR Workflow
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Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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Weber Shandwick, Reddit Report Highlights Community Focus in Women’s Health Ecosystem
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Weber Shandwick, Reddit Report Highlights Community Focus in Women’s Health Ecosystem
Marketers can help fill the gaps in women’s non-linear health journeys.
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Pharma’s Digital Video Ad Spend Is Surging, Driven by Audience Targeting, Reach: IAB Report
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Pharma’s Digital Video Ad Spend Is Surging, Driven by Audience Targeting, Reach: IAB Report
Media buyers’ decision-making is increasingly influenced by audience activation.
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Eli Lilly Zepbound Leader Joins Zealand Pharma as Head of US Marketing
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Eli Lilly Zepbound Leader Joins Zealand Pharma as Head of US Marketing
Silvia Luque spent nearly 13 years at Lilly.
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Doceree Rolls Out Daily Command AI-Powered Commercialization Platform
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Doceree Rolls Out Daily Command AI-Powered Commercialization Platform
The techmaker has been laying the groundwork for the launch for months.
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EVENTS
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Seen. Heard. Human: Conversations from Agility 2026
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Seen. Heard. Human: Conversations from Agility 2026
September 14, 2026 | Philadelphia
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and Compas to explore what it means to keep healthcare marketing human at a time of rapid change.
Clare Springham
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The Effective Use of AI in Pharma Media
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The Effective Use of AI in Pharma Media
July 29, 2026 | Manhattan, NYC
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
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Innovation in 2026 – a solli Roundtable
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Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
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CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
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AGENDA – solli summit 2026
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AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Real Chemistry Unveils Suite of AI Tools for Healthcare Commercialization
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Real Chemistry Unveils Suite of AI Tools for Healthcare Commercialization
The Anatomi ecosystem combines agentic and analytics tools.
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HHS Outlines Proposal to Tighten DTC Drug Ad Rules
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HHS Outlines Proposal to Tighten DTC Drug Ad Rules
President Donald Trump called on HHS to “ensure transparency and accuracy” in DTC drug advertising last fall.
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HealthLink Dimensions Taps Diaceutics Data to Sharpen HCP Outreach
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HealthLink Dimensions Taps Diaceutics Data to Sharpen HCP Outreach
The link-up follows a report from Diaceutics on expanding HCP targeting strategies beyond...
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PurePlay AI, PurpleLab Debut Measurement Tool to Catch HCPs, Patients Mid-Funnel
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PurePlay AI, PurpleLab Debut Measurement Tool to Catch HCPs, Patients Mid-Funnel
Embedded Pulse aims to capture the “Goldilocks signal” of HCP visit metrics.
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THOUGHT LEADERSHIP
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The Pharmacist is Pharma Marketing’s Forgotten HCP Stakeholder
THOUGHT LEADERSHIP
The Pharmacist is Pharma Marketing’s Forgotten HCP Stakeholder
Pharmacist targeting isn't a footnote to the marketing plan, but a second decision point...
Kamya Elawadhi
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PARTNER INTERVIEW: Sermo
THOUGHT LEADERSHIP
PARTNER INTERVIEW: Sermo
Moving beyond reach to plan more meaningful HCP engagement in 2027
Sponsored by Sermo
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Holding Pharma Tech to the Highest Possible Standards
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Holding Pharma Tech to the Highest Possible Standards
Written by Natalie Mancuso, this piece explores how pharma can embrace AI and precision...
Natalie Mancuso
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solli Sessions Live: Conversations from Fierce Pharma Week 2026
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solli Sessions Live: Conversations from Fierce Pharma Week 2026
solli goes live from Philadelphia, bringing together pharma and healthcare leaders to...
solli
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How AI Is Rewriting the Rules of Precision Pharma Media
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How AI Is Rewriting the Rules of Precision Pharma Media
By Lea Wester, Managing Director, Addressable Health
Sponsored by Addressable Health
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PARTNER INTERVIEW: Healio
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PARTNER INTERVIEW: Healio
Why Medical Affairs Matters More Than Ever: Building Trusted Scientific Engagement Across...
Sponsored by Healio
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Doceree Launches Unified Measurement Loop for HCP Campaign Channels
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Doceree Launches Unified Measurement Loop for HCP Campaign Channels
Brands can use the tool to track campaign outcomes across nine channels.
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Flora Health’s Leah Pytlak Puts Together the Pieces
NEWS
Flora Health’s Leah Pytlak Puts Together the Pieces
Equal parts strategist, entrepreneur and data geek, Pytlak has built a career on...
Larry Dobrow
Most Popular Content
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
THOUGHT LEADERSHIP
‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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Can Pharma Media Build a Common Measurement Language?
THOUGHT LEADERSHIP
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park