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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

PurpleLab, Chalice AI Join Forces to Help Marketers Build Custom Predictive Models
The joint offering aims to help marketers create brand-specific models based on actual...
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PulsePoint Brings Omnichannel HCP Targeting Tools to YouTube
The YouTube add-on joins several recent channel expansions for the Audience Manager...
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DxCheck Embeds Zocdoc Specialist Care Info Into Health Content Platform
The team-up could help sharpen pharma marketers’ DTC and HCP strategies.
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DeepIntent Debuts Agentic Pharma Marketing Platform
The Cora platform allows pharma brands and agency partners to implement AI across the...
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
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Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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solli Partners With CineHealth Ahead of Health-Focused Film Festival Awards
The ceremony, featuring a special honor for Maria Menounos, will take place during Fierce...
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Relevate, Flora Add Updated Formulary Coverage Info Into EHR Workflow
The capability aims to enable brands to share coverage details at the point of care.
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New PharmaForceIQ Platform Wields Measurement for Real-Time Campaign Optimization
Pharma marketers can use Optichannel 360 to answer campaign questions with measurement...
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Impiricus Bolsters HCP Engagement Platform With QPharma’s Sample Request Tech
Eligible clinicians are now able to request samples directly within Impiricus’ platform.
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Innovation in 2027 – What’s Actually Scaling?
Upcoming
Innovation in 2027 – What’s Actually Scaling?
12pm - 4pm | January 27, 2027 | Manhattan, NYC
Which innovations are delivering consistently, earning investment and ready for wider adoption?
Rachel Dyke
Data, Measurement & ROI: Proving Impact in a Privacy-First World
Upcoming
Data, Measurement & ROI: Proving Impact in a Privacy-First World
12pm - 4pm | March 22, 2027 | Manhattan, NYC
Incremental impact, business outcomes and the evidence needed to defend media investment.
Richard Springham
TV & Connected TV in Pharma: Brand Building, Targeting & Measurement
Upcoming
TV & Connected TV in Pharma: Brand Building, Targeting & Measurement
12pm - 4pm | April 7, 2027 | Manhattan, NYC
The right linear/CTV mix, responsible targeting and measurable contribution to brand growth.
Rachel Dyke
2028 Budget Planning: Investment Priorities & Trade-offs
Upcoming
2028 Budget Planning: Investment Priorities & Trade-offs
12pm - 4pm | May 5, 2027 | Manhattan, NYC
Where to increase or reduce spending, how much to reserve for experimentation and how to secure approval.
Rachel Dyke
Operationalising AI in Pharma Media: Governance, Skills & Measurable Results
Upcoming
Operationalising AI in Pharma Media: Governance, Skills & Measurable Results
12pm - 4pm | July 14, 2027 | Manhattan, NYC
Fresh implementation examples: workflows, oversight, team capabilities and demonstrable results.
Rachel Dyke
Omnichannel Orchestration: Connecting DTC & HCP Media
Upcoming
Omnichannel Orchestration: Connecting DTC & HCP Media
12pm - 4pm | July 28, 2027 | Manhattan, NYC
Connecting patient and professional campaigns through coordinated planning, messaging and measurement.
Rachel Dyke
InterVid Tees Up Sports Marketing Offering for Pharma Media
The new vertical is meant to connect health brands with digital marketing and sponsorship...
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DeepIntent Taps Into Vistar Media’s Digital OOH Inventory
The partnership follows a string of others aimed at expanding DeepIntent’s offerings to...
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HCPs’ Pharma Marketing Preferences Don’t Always Align With Actual Behavior: Report
HealthLink Dimensions and DeepIntent uncovered gaps between what HCPs say they want from...
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Snapchat Rolls Out New Format for Pharma Ads
Pharma marketers can now attach multiple calls to action to a branded ad.
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Anthropic’s AI workplace: 4 signals for pharma media
How Anthropic's workplace AI research could reshape pharma media roles, productivity, human expertise and agency business models.
Richard Springham
PARTNER INTERVIEW: PulsePoint
How HCP intelligence can sharpen your DTC strategy
Sponsored by PulsePoint
The Shifting Role of Point-of-Care Media
How does point-of-care fit into media strategies today, and what role could it play in...
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Should Pharma Media Narrow the HCP-DTC Coordination Gap?
Media agency and pharma leaders weigh in.
Andrea Park
Patient Journey Based HCP Targeting
Prioritizing HCPs whose patients are approaching a treatment decision
Sponsored by MedFuse
Why Better HCP Content Starts with Better Patient Understanding
Exploring how patient insights can strengthen HCP marketing, helping marketers move...
Sponsored by Health Union
Pulse Health Unveils Precision HCP Digital Ad Platform
Pulse Media is aimed at integrating media activation into the company’s existing...
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Nielsen Pays $2.15B for DoubleVerify to Bolster Media Intelligence Offering
The deal underscores the importance of verifying media quality, efficacy and outcomes in...
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