Latest News from Around the Pharma Media World

NEWS

Real Chemistry Consolidates Media Team After Acquisitions

The agency picked up Spring & Bond and Greater Than One last year.

solli

NEWS

New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs

The technology was developed with support from Butler/Till and Salix Pharmaceuticals.

solli

NEWS

Health Union’s Meghan McNally Hits the High Notes

She didn't plan on a career in health. More than a decade in, she can't imagine doing...

Larry Dobrow

NEWS

Veeva picks up agentic MLR tech in Copli acquisition

The automated tool is aimed at dramatically reducing manual MLR labor.

solli

Latest News from Around the Pharma Media World

NEWS

Real Chemistry Consolidates Media Team After Acquisitions

The agency picked up Spring & Bond and Greater Than One last year.

solli

NEWS

New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs

The technology was developed with support from Butler/Till and Salix Pharmaceuticals.

solli

NEWS

Health Union’s Meghan McNally Hits the High Notes

She didn't plan on a career in health. More than a decade in, she can't imagine doing...

Larry Dobrow

NEWS

Veeva picks up agentic MLR tech in Copli acquisition

The automated tool is aimed at dramatically reducing manual MLR labor.

solli

Latest News from Around the Pharma Media World

NEWS

Real Chemistry Consolidates Media Team After Acquisitions

The agency picked up Spring & Bond and Greater Than One last year.

solli

NEWS

New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs

The technology was developed with support from Butler/Till and Salix Pharmaceuticals.

solli

NEWS

Health Union’s Meghan McNally Hits the High Notes

She didn't plan on a career in health. More than a decade in, she can't imagine doing...

Larry Dobrow

NEWS

Veeva picks up agentic MLR tech in Copli acquisition

The automated tool is aimed at dramatically reducing manual MLR labor.

solli

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Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

PARTNER INTERVIEW: epocrates

Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust

Healthcare’s Data Challenge Is Connectivity, Not Access

As data environments multiply and privacy requirements tighten, a unified identity...

Content + Conversations: Driving Action Through Contextual Relevance and Engagement

Health Union combines trusted health content with genuine community conversations to help...

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

Deep Dives & Thought Leadership in Pharma Media

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The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

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Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

The Hot Flash: Why and How Brands Should Join the Menopause Movement

Menopause is no longer a taboo - it’s a movement.

Carly Kuper

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Michele Sirkin – solli sessions Season 3

Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...

solli

THOUGHT LEADERSHIP

Dr. David C. Rhew – solli sessions Season 3

Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...

solli

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Matt Holland – solli sessions Season 3

Chief Operating Officer, Healio

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THOUGHT LEADERSHIP

Glenniss Richards – solli sessions Season 3

Senior Director of Media Activation at Bayer U.S. Pharma

solli

THOUGHT LEADERSHIP

PARTNER INTERVIEW: epocrates

Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust

Healthcare’s Data Challenge Is Connectivity, Not Access

As data environments multiply and privacy requirements tighten, a unified identity...

ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

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NEWS

Publicis acquires LiveRamp in $2.2bn deal to boost data and AI

Publicis’s purchase of LiveRamp points to rising urgency in AI-driven identity, data analytics, and audience precision for pharma marketing and healthcare...

solli