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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

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What the EU’s New AI Regulations Mean for Pharma Media
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What the EU’s New AI Regulations Mean for Pharma Media
The transparency guidelines, now in effect, represent a major opportunity to build trust.
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HealthNext 2026: PulsePoint Debuts Agentic AI Platform
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HealthNext 2026: PulsePoint Debuts Agentic AI Platform
The launch capped off a day filled with discussions about AI in health and pharma media.
Andrea Park
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Moon Rabbit Lands New Media Practice Leader
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Moon Rabbit Lands New Media Practice Leader
Amy Labb arrives at the health-focused agency with nearly two decades of experience.
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Qoolo Unveils ‘Micro-Content’ Platform for Life Sciences Brands
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Qoolo Unveils ‘Micro-Content’ Platform for Life Sciences Brands
The tech is meant to help biopharmas reach HCPs in “short, mobile-first moments.”
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TRAINING
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
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Point of Care Advertising in the EHR Workflow
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Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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OpenAI Brings ChatGPT Health to all US Adult Users
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OpenAI Brings ChatGPT Health to all US Adult Users
AI is poised to play an even bigger role in healthcare conversations.
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Weber Shandwick, Reddit Report Highlights Community Focus in Women’s Health Ecosystem
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Weber Shandwick, Reddit Report Highlights Community Focus in Women’s Health Ecosystem
Marketers can help fill the gaps in women’s non-linear health journeys.
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Pharma’s Digital Video Ad Spend Is Surging, Driven by Audience Targeting, Reach: IAB Report
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Pharma’s Digital Video Ad Spend Is Surging, Driven by Audience Targeting, Reach: IAB Report
Media buyers’ decision-making is increasingly influenced by audience activation.
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Eli Lilly Zepbound Leader Joins Zealand Pharma as Head of US Marketing
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Eli Lilly Zepbound Leader Joins Zealand Pharma as Head of US Marketing
Silvia Luque spent nearly 13 years at Lilly.
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EVENTS
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The Effective Use of AI in Pharma Media
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The Effective Use of AI in Pharma Media
July 29, 2026
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
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Innovation in 2026 – a solli Roundtable
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Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
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CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
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AGENDA – solli summit 2026
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AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
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Doceree Rolls Out Daily Command AI-Powered Commercialization Platform
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Doceree Rolls Out Daily Command AI-Powered Commercialization Platform
The techmaker has been laying the groundwork for the launch for months.
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Real Chemistry Unveils Suite of AI Tools for Healthcare Commercialization
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Real Chemistry Unveils Suite of AI Tools for Healthcare Commercialization
The Anatomi ecosystem combines agentic and analytics tools.
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HHS Outlines Proposal to Tighten DTC Drug Ad Rules
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HHS Outlines Proposal to Tighten DTC Drug Ad Rules
President Donald Trump called on HHS to “ensure transparency and accuracy” in DTC drug advertising last fall.
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HealthLink Dimensions Taps Diaceutics Data to Sharpen HCP Outreach
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HealthLink Dimensions Taps Diaceutics Data to Sharpen HCP Outreach
The link-up follows a report from Diaceutics on expanding HCP targeting strategies beyond...
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THOUGHT LEADERSHIP
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The Healthcare Media Planners Workbook
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The Healthcare Media Planners Workbook
Introducing A New Framework for Smarter Media Planning
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PARTNER INTERVIEW: Veeva Crossix
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PARTNER INTERVIEW: Veeva Crossix
Activating Audiences Across Every Channel: The Future of Omnichannel Healthcare Marketing
Sponsored by Veeva Crossix
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Access Is the Product: How AI Agents Are Changing Pharma Data Infrastructure
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Access Is the Product: How AI Agents Are Changing Pharma Data Infrastructure
PurpleLab’s Colin Jacobsen explores how agentic AI is making complex pharma data more...
Colin Jacobsen
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What the agentic era will demand of healthcare marketing platforms
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What the agentic era will demand of healthcare marketing platforms
Nearly every healthcare marketing team is running some version of the same experiment...
Sponsored by DeepIntent
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David Grandison Jr.
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David Grandison Jr.
David Grandison Jr. Instructional Technologist / AI Training Strategist (Former Director...
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OpenAI Brings ChatGPT Into Epic EHR Workflows
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OpenAI Brings ChatGPT Into Epic EHR Workflows
What happens to media strategy when ChatGPT becomes how clinicians navigate the point of...
Richard Springham
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PurePlay AI, PurpleLab Debut Measurement Tool to Catch HCPs, Patients Mid-Funnel
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PurePlay AI, PurpleLab Debut Measurement Tool to Catch HCPs, Patients Mid-Funnel
Embedded Pulse aims to capture the “Goldilocks signal” of HCP visit metrics.
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Doceree Launches Unified Measurement Loop for HCP Campaign Channels
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Doceree Launches Unified Measurement Loop for HCP Campaign Channels
Brands can use the tool to track campaign outcomes across nine channels.
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Most Popular Content
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The Evolution of Search and Emergence of GEO
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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Can Pharma Media Build a Common Measurement Language?
THOUGHT LEADERSHIP
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park