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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

Eli Lilly Zepbound Leader Joins Zealand Pharma as Head of US Marketing
Silvia Luque spent nearly 13 years at Lilly.
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Doceree Rolls Out Daily Command AI-Powered Commercialization Platform
The techmaker has been laying the groundwork for the launch for months.
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Real Chemistry Unveils Suite of AI Tools for Healthcare Commercialization
The Anatomi ecosystem combines agentic and analytics tools.
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HHS Outlines Proposal to Tighten DTC Drug Ad Rules
President Donald Trump called on HHS to “ensure transparency and accuracy” in DTC drug advertising last fall.
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Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
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HealthLink Dimensions Taps Diaceutics Data to Sharpen HCP Outreach
The link-up follows a report from Diaceutics on expanding HCP targeting strategies beyond...
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PurePlay AI, PurpleLab Debut Measurement Tool to Catch HCPs, Patients Mid-Funnel
Embedded Pulse aims to capture the “Goldilocks signal” of HCP visit metrics.
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Doceree Launches Unified Measurement Loop for HCP Campaign Channels
Brands can use the tool to track campaign outcomes across nine channels.
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Flora Health’s Leah Pytlak Puts Together the Pieces
Equal parts strategist, entrepreneur and data geek, Pytlak has built a career on...
Larry Dobrow
Innovation in 2026 – a solli Roundtable
On Demand
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
CONTENT – solli Summit 2026
On Demand
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
AGENDA – solli summit 2026
On Demand
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
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Preparing for 2026 – a solli Roundtable
On Demand
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
OptimizeRx Introduces Tool to Embed Brand Savings Offers into Prescribing Workflow
CopayCue is aimed at improving medication access and adherence rates.
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Klick Health Acquires Comms Consultancy Oxford PharmaGenesis
This marks Klick’s third acquisition since the start of 2025.
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CMI Media Group Unveils Dedicated Tech Division Ad Astra
The WPP-owned agency is shooting for the stars with the newest addition to its business.
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Pharma Media in Cannes 2026
Reflections from the leaders shaping the future of healthcare marketing.
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The Case for Measuring Actual Human Impact in Pharma Media
Moving beyond clicks and audience quality to track trust, engagement and other...
Andrea Park
Vivek Gaur – solli Sessions season 4
Vivek Gaur, Director, Marketing Analytics & GenAI Initiatives at BeOneMedicines
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PARTNER INTERVIEW: IQVIA Digital
Measurement Everywhere: Why Continuous Measurement Is Becoming the Foundation of Modern...
Sponsored by IQVIA Digital
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park
Lois-An Gregory – solli Sessions Season 4
Join Lois-An Gregory, Principal Strategy & Insights Lead, Google, on solli Sessions...
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
Less-Trusted Channels Have Growing Influence on Patients’ Health Opinions: Report
Many consumers regularly get their news from influencers and other emerging media...
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Real Chemistry Consolidates Media Team After Acquisitions
The agency picked up Spring & Bond and Greater Than One last year.
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