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Deep Dives & Thought Leadership in Pharma Media

Driving Growth in Prescribing Behavior via Programmatic Electronic Health Record (EHR) Advertising
USING PULSEPOINT AND VERADIGM FOR PROGRAMMATIC ELECTRONIC HEALTH RECORD (EHR) ADVERTISING
Sponsored by Veradigm
Global Wins, Local Woes
The Hidden Cost of Global Media Agency Wins: Why Local Teams Often Pay the Price
Richard Springham
Combining target list and white-space strategy for ‘bottom of the funnel’ marketing drives...
For marketing teams at life science companies, it has historically been standard practice...
Sponsored by Veradigm
The Field of Dreams: How to Maximise Your Content Investments
Build it and they will come? Not quite...
Richard Rowe
Advertising’s Diversity: Insights from GLAAD’s 2024 Visibility Perceptions in Advertising Report
Exploring ad strategies, inclusion metrics, and audience engagement within LGBTQ-focused...
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Damon Basch – solli sessions Season 1
Damon Basch - A dive into pharma media past, present & future, with an inspiring call to...
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Pharma Media in Cannes
Hot takes from industry leaders within pharma media
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The “Outsider” Rewiring Pharma Media and Marketing
In an industry slow to change, Dinc’s unconventional path became her greatest advantage.
Larry Dobrow
Havas Launches Health Equity Marketplace
In partnership with DeepIntent to Reach Underserved Patient Populations
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Introducing solli Elevate
Shining a light on the next generation of pharma media leaders
Larry Dobrow
Now Live: solli x Doceree Global Programmatic Roundtable #2 Report + Photos
Uncover the Future of Programmatic in Global (ex-US) Pharma
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InStep Health Launches CoPay Support™
EHR-Integrated Copay Tool to Address Affordability Gaps in Prescribing
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Chris Neuner – solli sessions Season 1
Chris Neuner - Delving into the rapidly evolving landscape of digital transformation and...
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Finding the Human Element Amid the Algorithms
The programmatic buying and selling of health media is, ultimately, steered by the humans...
Larry Dobrow
Jo Halliday – solli sessions Season 1
Jo Halliday - Talking through building & growing a data & AI company within pharma...
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Bill Veltre – solli sessions Season 1
Bill Veltre shares pharma media insights on AI, patient focus, and future of the industry
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10 Steps to Build Effective Media Strategies in Pharma
A guide through the 10 essential steps for every successful pharmaceutical media campaign
Lloyd Lottner
Linda Ruschau – solli sessions Season 1
A conversation with Linda Ruschau - Diving into authentic leadership, HCP deficits & POC...
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Tom Denford – solli sessions Season 1
Tom Denford - Exploring the past & future of pharma media through AI, strategic...
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The Strategic Role of Publications in Empowering Healthcare Professionals: Amplifying Reach and...
The medical landscape moves faster than healthcare professionals (HCPs) can keep up; they are inundated with new data and research daily. This makes the role...
Sponsored by Medscape Global
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