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Deep Dives & Thought Leadership in Pharma Media

Unlocking Hispanic American CTV Insights
LG Ad Solutions, a global leader in connected TV and cross-screen advertising, recently published a report titled ‘Inclusive Screen Part 2: Hispanic...
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Melissa Gordon-Ring – solli sessions Season 1
Melissa Gordon-Ring - Exploring the new IPG COE, why health media is a smart career...
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Jeremy Schneider – solli sessions Season 1
A deep-dive with Jeremy Schneider into the development of WebMD International over the...
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What is the Future of AI/GenAI in Pharma HCP Marketing?
Balancing innovation with empathy, a dive into AI's role in pharma marketing through the...
Anthony S. Manson
Prasad Ghag – solli sessions Season 1
An in-depth conversation with Prasad Ghag covering personal, company, and industry...
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Spotify’s 2024 Podcast Trends & Pharma’s Opportunity
What are the key trends in podcasting, and how can pharma brands harness these in their media plans?
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DoubleVerify Launches Publisher Council
Media Trust, Ad Suitability, and the News Opportunity: What DoubleVerify’s New...
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AI Guidance in Oncology
Healio Intends to Launch Clinical Decision-Support Tool for Cancer Specialists 
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Pharma Media’s Collaboration Queen
BMS’s Nadia Khatri and the Art of Connection
Larry Dobrow
Pharma Media in Cannes
Hot takes from industry leaders within pharma media
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The “Outsider” Rewiring Pharma Media and Marketing
In an industry slow to change, Dinc’s unconventional path became her greatest advantage.
Larry Dobrow
Havas Launches Health Equity Marketplace
In partnership with DeepIntent to Reach Underserved Patient Populations
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Susan Dorfman – solli sessions Season 1
An in-depth conversation with Susan Dorfman covering the past, present & future of pharma...
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Bot or not: Measuring email metrics in a bot-inflated world
Measuring email opens after iOS 15 has been a challenge, and there are more challenges ahead as email clicks are rapidly inflated by email security bots....
Caleb Freeman
Personalisation vs. Adaptation in International Pharma
Its about to get personal... How best to connect with your audience in International Pharma
Richard Rowe
RFP or Targeted Negotiation?
What is the difference, and why is it important to clarify?
Richard Springham
IAB’s PAIR brings new HCP media opportunities
What is the PAIR protocol and how can it be used by HCP media planners?
Tom Hespos
The Final Frontier: Harnessing Paid Media in Medical Affairs
Why international pharma teams should harness paid media
Richard Rowe
Towards A Remedy for Pharma’s Signal Loss
The trend of the year in advertising circles goes beyond the on/off imminent demise of...
Ryan Lee
From Expert to Leader
From Master Problem Solver to Inspiring Greatness in Others
Richard Atherton
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