Thought Leadership
Solli Logo

Deep Dives & Thought Leadership in Pharma Media

Save to My.SolliSave to My.Solli
Dr. David C. Rhew – solli sessions Season 3
THOUGHT LEADERSHIP
Dr. David C. Rhew – solli sessions Season 3
Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...
solli
Save to My.SolliSave to My.Solli
The End of Inference
THOUGHT LEADERSHIP
The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
Save to My.SolliSave to My.Solli
Matt Holland – solli sessions Season 3
THOUGHT LEADERSHIP
Matt Holland – solli sessions Season 3
Chief Operating Officer, Healio
solli
Save to My.SolliSave to My.Solli
Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
THOUGHT LEADERSHIP
Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
TRAINING
Save to My.SolliSave to My.Solli
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
TRAINING
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
solli Tutor
Save to My.SolliSave to My.Solli
Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
TRAINING
Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
Save to My.SolliSave to My.Solli
Point of Care Advertising in the EHR Workflow
TRAINING
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
Save to My.SolliSave to My.Solli
Operationalizing Campaign Measurement Beyond Vanity Metrics
TRAINING
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
Save to My.SolliSave to My.Solli
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
TRAINING
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
Save to My.SolliSave to My.Solli
The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
Save to My.SolliSave to My.Solli
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
THOUGHT LEADERSHIP
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
Save to My.SolliSave to My.Solli
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
THOUGHT LEADERSHIP
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
Save to My.SolliSave to My.Solli
WEBINAR #3: Beyond the Script Webinar Series
THOUGHT LEADERSHIP
WEBINAR #3: Beyond the Script Webinar Series
Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes
solli
Save to My.SolliSave to My.Solli
Glenniss Richards – solli sessions Season 3
THOUGHT LEADERSHIP
Glenniss Richards – solli sessions Season 3
Senior Director of Media Activation at Bayer U.S. Pharma
solli
EVENTS
Save to My.SolliSave to My.Solli
Seen. Heard. Human: Conversations from Agility 2026
On Demand
EVENTS
Seen. Heard. Human: Conversations from Agility 2026
September 14, 2026 | Philadelphia
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and Compas to explore what it means to keep healthcare marketing human at a time of rapid change.
Clare Springham
WATCH NOW
Save to My.SolliSave to My.Solli
The Effective Use of AI in Pharma Media
On Demand
EVENTS
The Effective Use of AI in Pharma Media
July 29, 2026 | Manhattan, NYC
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
WATCH NOW
Save to My.SolliSave to My.Solli
Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
WATCH NOW
Save to My.SolliSave to My.Solli
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
WATCH NOW
Save to My.SolliSave to My.Solli
CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
Save to My.SolliSave to My.Solli
AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
See Full Agenda
Save to My.SolliSave to My.Solli
WEBINAR #2: Beyond the Script Webinar Series
THOUGHT LEADERSHIP
WEBINAR #2: Beyond the Script Webinar Series
Rethinking the Measurement Lag: Feasible Alternatives to Claims Data
solli
Save to My.SolliSave to My.Solli
PARTNER INTERVIEW: Healio
THOUGHT LEADERSHIP
PARTNER INTERVIEW: Healio
A look at how clinicians are integrating AI in practice, with guardrails front and...
Sponsored by Healio
Save to My.SolliSave to My.Solli
AI and the Power of Peers: How Technology Is Rewiring Physician Trust
THOUGHT LEADERSHIP
AI and the Power of Peers: How Technology Is Rewiring Physician Trust
With 9 in 10 doctors now using AI tools, technology is reshaping how medical knowledge...
Sponsored by Sermo
Save to My.SolliSave to My.Solli
WEBINAR #1: Beyond the Script Webinar Series
THOUGHT LEADERSHIP
WEBINAR #1: Beyond the Script Webinar Series
What Physicians Know, What They’re Looking For, and How This Affects Brand Success
solli
NEWS
Save to My.SolliSave to My.Solli
Seen. Heard. Human: Conversations from Agility 2026
NEWS
Seen. Heard. Human: Conversations from Agility 2026
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and...
solli
Save to My.SolliSave to My.Solli
DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
NEWS
DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
Drawing on opinion research could potentially enable pharma marketers to better...
solli
Save to My.SolliSave to My.Solli
Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
NEWS
Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
The platform is meant to support HCP-level journey design, closed-loop measurement and...
solli
Save to My.SolliSave to My.Solli
Inizio Evoke Names New Media Leader
NEWS
Inizio Evoke Names New Media Leader
Jake Vander Linden joins the agency after stops at Real Chemistry, Moon Rabbit and more.
solli
Save to My.SolliSave to My.Solli
HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
NEWS
HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
Nearly 80% said they’d reduce prescriptions of a company’s meds if they’ve failed...
solli
Save to My.SolliSave to My.Solli
Doceree Honors Inaugural ‘AI Health 25’ List
NEWS
Doceree Honors Inaugural ‘AI Health 25’ List
The first annual set of honorees was honored at a dinner this week.
solli
Save to My.SolliSave to My.Solli
Ted Sweetser – solli sessions Season 3
THOUGHT LEADERSHIP
Ted Sweetser – solli sessions Season 3
VP, Ad Partnerships and Strategy, PurpleLab
solli
Save to My.SolliSave to My.Solli
Healio AI: A physician-first tool built to ‘never settle’
THOUGHT LEADERSHIP
Healio AI: A physician-first tool built to ‘never settle’
I am here to tell you something that we do not discuss outside the walls of Healio and...
Sponsored by Healio
Most Popular Content
Save to My.SolliSave to My.Solli
The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
Save to My.SolliSave to My.Solli
‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
THOUGHT LEADERSHIP
‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
Save to My.SolliSave to My.Solli
CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
Save to My.SolliSave to My.Solli
Can Pharma Media Build a Common Measurement Language?
THOUGHT LEADERSHIP
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park