Baron Harper – solli sessions Season 2
Sr. Director, Global Client Development, The Trade Desk
Watch the full episode below:
Listen to the full episode on Spotify:
From Music to Media: harnessing creativity, finance and AI in Pharma media
In this solli Sessions episode, Baron Harper, Senior Director of Business Development at The Trade Desk, shares his unconventional journey from music marketing to shaping pharma media strategy at one of the industry’s most influential platforms. He reveals how a creative spirit, a financial mindset, and relentless customer focus are driving smarter, more responsible media experiences.
What to expect from this episode:
- From Music to Medicine – How Baron’s creative roots and a cardiothoracic-surgeon father inspired a career built on empathy and impact.
- The Business Case for Creativity – Why understanding finance is a non-negotiable for anyone who wants to lead in pharma media.
- Precision Meets Privacy – Why today’s media leaders must walk the tightrope between relevance and respect.
- AI in Context – How 15 million ad opportunities per second are being shaped by machine learning—and why it’s never just about the algorithm.
- Supporting Publishers in the Age of LLMs – Why high-quality health publishers matter more than ever.
- Designing for Trust – Baron’s rallying call to the industry: prioritize privacy, transparency, and real-world outcomes to protect the future of digital pharma.
Whether you’re a media strategist, pharma marketer, or adtech innovator, this conversation will challenge your assumptions—and give you a bold, forward-looking vision for what responsible media can achieve.
Don’t miss this thoughtful, forward-thinking conversation with one of the most strategic voices shaping the future of pharma media.
