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Deep Dives & Thought Leadership in Pharma Media

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Navigating Pharmaceutical Marketing to Patients in an Evolving Privacy Landscape
THOUGHT LEADERSHIP
Navigating Pharmaceutical Marketing to Patients in an Evolving Privacy Landscape
Adapting Strategies for Compliance and Effective Patient Outreach Amid Expanding State...
Jane Wojcik
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Healthcare Marketing’s Next Frontier Requires Better Data Infrastructure
THOUGHT LEADERSHIP
Healthcare Marketing’s Next Frontier Requires Better Data Infrastructure
It's time for a smarter foundation
Sponsored by DeepIntent
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The Growth Ceiling of Precision Marketing
THOUGHT LEADERSHIP
The Growth Ceiling of Precision Marketing
How Advanced Practice Professionals Are Redefining Reach, ROI, and Prescriber Influence
Sponsored by epocrates
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Debunking the 5 Biggest Myths About Community-Based Advertising
THOUGHT LEADERSHIP
Debunking the 5 Biggest Myths About Community-Based Advertising
Health Union debunks the five biggest myths holding pharma marketers back, from concerns...
Sponsored by Health Union
TRAINING
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
TRAINING
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
solli Tutor
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
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Point of Care Advertising in the EHR Workflow
TRAINING
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
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Operationalizing Campaign Measurement Beyond Vanity Metrics
TRAINING
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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The Hot Flash: Why and How Brands Should Join the Menopause Movement
THOUGHT LEADERSHIP
The Hot Flash: Why and How Brands Should Join the Menopause Movement
Menopause is no longer a taboo - it’s a movement.
Carly Kuper
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Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
THOUGHT LEADERSHIP
Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...
Stephanie Mackay-Stokes
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The Global HCP Media Blueprint: From Fragmented Buys to Unified Engagement
THOUGHT LEADERSHIP
The Global HCP Media Blueprint: From Fragmented Buys to Unified Engagement
Despite years of talk about “global” HCP media, most pharma companies still operate...
Sponsored by CMI Media Group
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HealthLink Dimensions launches podcast, HealthLink Signals
THOUGHT LEADERSHIP
HealthLink Dimensions launches podcast, HealthLink Signals
HealthLink Dimensions has launched HealthLink Signals — a new executive conversation series spotlighting leaders redefining healthcare media, technology,...
Sponsored by HealthLink Dimensions
EVENTS
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Seen. Heard. Human: Conversations from Agility 2026
On Demand
EVENTS
Seen. Heard. Human: Conversations from Agility 2026
September 14, 2026 | Philadelphia
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and Compas to explore what it means to keep healthcare marketing human at a time of rapid change.
Clare Springham
WATCH NOW
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The Effective Use of AI in Pharma Media
On Demand
EVENTS
The Effective Use of AI in Pharma Media
July 29, 2026 | Manhattan, NYC
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Patient Inbox™ and the Shift Toward In-Context Patient Education
THOUGHT LEADERSHIP
Patient Inbox™ and the Shift Toward In-Context Patient Education
A Dedicated Space for Patient Education
Sponsored by InStep Health
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Leading With Lived Experience: Why Rare Disease Leadership Starts With Patients
THOUGHT LEADERSHIP
Leading With Lived Experience: Why Rare Disease Leadership Starts With Patients
Rare disease leadership doesn’t start in the boardroom - it starts with patients.
Sponsored by Health Union
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Stop Focusing on the Twenty Percent
THOUGHT LEADERSHIP
Stop Focusing on the Twenty Percent
The overlooked power of in-store experiences in a digital age
Jacob Harrison
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Michele Sirkin – solli sessions Season 3
THOUGHT LEADERSHIP
Michele Sirkin – solli sessions Season 3
Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...
solli
NEWS
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Seen. Heard. Human: Conversations from Agility 2026
NEWS
Seen. Heard. Human: Conversations from Agility 2026
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and...
solli
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DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
NEWS
DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
Drawing on opinion research could potentially enable pharma marketers to better...
solli
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Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
NEWS
Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
The platform is meant to support HCP-level journey design, closed-loop measurement and...
solli
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Inizio Evoke Names New Media Leader
NEWS
Inizio Evoke Names New Media Leader
Jake Vander Linden joins the agency after stops at Real Chemistry, Moon Rabbit and more.
solli
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HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
NEWS
HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
Nearly 80% said they’d reduce prescriptions of a company’s meds if they’ve failed...
solli
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Doceree Honors Inaugural ‘AI Health 25’ List
NEWS
Doceree Honors Inaugural ‘AI Health 25’ List
The first annual set of honorees was honored at a dinner this week.
solli
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The Next Era of Emotional Intelligence in Pharma Media
THOUGHT LEADERSHIP
The Next Era of Emotional Intelligence in Pharma Media
Where Technology Scales Emotion and Meaning Drives Performance
Richard Springham
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Pharma Marketing Hits Its AI Inflection Point in 2026
THOUGHT LEADERSHIP
Pharma Marketing Hits Its AI Inflection Point in 2026
11 industry leaders on what's real, what's hype, and what's next
Jason Lotkowictz
Most Popular Content
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
THOUGHT LEADERSHIP
‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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Can Pharma Media Build a Common Measurement Language?
THOUGHT LEADERSHIP
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park