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Deep Dives & Thought Leadership in Pharma Media

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Growing confidence in Point‑of‑Care: why better data is the next leap forward
THOUGHT LEADERSHIP
Growing confidence in Point‑of‑Care: why better data is the next leap forward
POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth
Drew Weicker
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Anticipating HCP Prescribing Behavior Pre-Diagnosis
THOUGHT LEADERSHIP
Anticipating HCP Prescribing Behavior Pre-Diagnosis
PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency
Sponsored by PulsePoint
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Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human
THOUGHT LEADERSHIP
Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human
Health Union highlighted the growing importance of human connection in pharma media at...
Sponsored by Health Union
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PARTNER INTERVIEW: PurpleLab
THOUGHT LEADERSHIP
PARTNER INTERVIEW: PurpleLab
A look at how data is reframing TV’s role in a streaming-first era for pharma.
Sponsored by PurpleLab
TRAINING
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
TRAINING
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
solli Tutor
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
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Point of Care Advertising in the EHR Workflow
TRAINING
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
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Operationalizing Campaign Measurement Beyond Vanity Metrics
TRAINING
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
TRAINING
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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Why Healthcare Personalization Has Stalled
THOUGHT LEADERSHIP
Why Healthcare Personalization Has Stalled
Healthcare personalization has stalled because clinical data isn’t connected to...
Colleen Dawe
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Pharma Is Still Spending Billions on Keywords, Not Prescribers
THOUGHT LEADERSHIP
Pharma Is Still Spending Billions on Keywords, Not Prescribers
Why keyword-based targeting has become the industry default, the hidden inefficiencies it...
Josh Alvernia
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PARTNER INTERVIEW: InStep Health
THOUGHT LEADERSHIP
PARTNER INTERVIEW: InStep Health
From Next Best Action to Real Impact in Healthcare Marketing
Sponsored by InStep Health
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The Pace of Prescribing: What Drives Clinicians to Adopt New Treatments
THOUGHT LEADERSHIP
The Pace of Prescribing: What Drives Clinicians to Adopt New Treatments
Physicians are evaluating new therapies – Sermo data reveals what guides their decisions
Sponsored by Sermo
EVENTS
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The Effective Use of AI in Pharma Media
On Demand
EVENTS
The Effective Use of AI in Pharma Media
July 29, 2026
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
WATCH NOW
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
EVENTS
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
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Navigating Pharmaceutical Marketing to Patients in an Evolving Privacy Landscape
THOUGHT LEADERSHIP
Navigating Pharmaceutical Marketing to Patients in an Evolving Privacy Landscape
Adapting Strategies for Compliance and Effective Patient Outreach Amid Expanding State...
Jane Wojcik
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Healthcare Marketing’s Next Frontier Requires Better Data Infrastructure
THOUGHT LEADERSHIP
Healthcare Marketing’s Next Frontier Requires Better Data Infrastructure
It's time for a smarter foundation
Sponsored by DeepIntent
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The Growth Ceiling of Precision Marketing
THOUGHT LEADERSHIP
The Growth Ceiling of Precision Marketing
How Advanced Practice Professionals Are Redefining Reach, ROI, and Prescriber Influence
Sponsored by epocrates
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Debunking the 5 Biggest Myths About Community-Based Advertising
THOUGHT LEADERSHIP
Debunking the 5 Biggest Myths About Community-Based Advertising
Health Union debunks the five biggest myths holding pharma marketers back, from concerns...
Sponsored by Health Union
NEWS
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CineHealth Names Winners of Health-Focused Film Festival
NEWS
CineHealth Names Winners of Health-Focused Film Festival
CineHealth Names Winners of Health-Focused Film Festival
solli
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Fullspan Health Launches Tool to Help Pharma Marketers Measure, Improve AI Search Visibility
NEWS
Fullspan Health Launches Tool to Help Pharma Marketers Measure, Improve AI Search Visibility
AIQ can be used for campaigns running via all Fullspan Health advertising products.
solli
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Pharma Media at Fierce Pharma Week 2026
NEWS
Pharma Media at Fierce Pharma Week 2026
The conversations, trends and takeaways shaping pharma media and marketing at Fierce...
solli
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Former PHM CEO Andrea Palmer Takes the Reins at Assembled Intelligence
NEWS
Former PHM CEO Andrea Palmer Takes the Reins at Assembled Intelligence
Palmer had served as Publicis Health Media’s chief executive since mid-2024.
solli
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PulsePoint, Medscape and WebMD Unveil Patient, HCP Engagement Detection Tool
NEWS
PulsePoint, Medscape and WebMD Unveil Patient, HCP Engagement Detection Tool
The Moments technology aims to pinpoint when clinicians and patients may be most...
solli
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Deerfield Group Debuts New ‘Built for This’ Agency Model
NEWS
Deerfield Group Debuts New ‘Built for This’ Agency Model
The growth plan includes several new hires and role expansions.
solli
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The Hot Flash: Why and How Brands Should Join the Menopause Movement
THOUGHT LEADERSHIP
The Hot Flash: Why and How Brands Should Join the Menopause Movement
Menopause is no longer a taboo - it’s a movement.
Carly Kuper
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Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
THOUGHT LEADERSHIP
Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...
Stephanie Mackay-Stokes
Most Popular Content
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
THOUGHT LEADERSHIP
‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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Can Pharma Media Build a Common Measurement Language?
THOUGHT LEADERSHIP
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park