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Deep Dives & Thought Leadership in Pharma Media

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The Rise of Publisher In-Housing
THOUGHT LEADERSHIP
The Rise of Publisher In-Housing
How Publishers' Diversifications Are Quietly Shaking Up the Agency Balance
Richard Springham
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Mastering Local SEO for Healthcare and Pharma Websites
THOUGHT LEADERSHIP
Mastering Local SEO for Healthcare and Pharma Websites
Optimizing for local search to drive traffic and conversions effectively.
Tom Vaughton
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The Importance of Planning Beyond National Borders
THOUGHT LEADERSHIP
The Importance of Planning Beyond National Borders
Harnessing Insights from Global Media Vitals™ For Impactful Global Media Strategies
Sponsored by CMI Media Group
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23 Free Health Data Tools to Elevate Your Media Strategy
THOUGHT LEADERSHIP
23 Free Health Data Tools to Elevate Your Media Strategy
Harness these free tools to gain deeper insights and deliver exceptional media campaigns
solli
TRAINING
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
TRAINING
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
solli Tutor
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
TRAINING
Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
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Point of Care Advertising in the EHR Workflow
TRAINING
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
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Operationalizing Campaign Measurement Beyond Vanity Metrics
TRAINING
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
TRAINING
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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The Agency Pitch Team Illusion
THOUGHT LEADERSHIP
The Agency Pitch Team Illusion
solli explores how to avoid the agency pitch team illusion
Richard Springham
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Relic or Renaissance? The Potential Value of Journal Article Reprints
THOUGHT LEADERSHIP
Relic or Renaissance? The Potential Value of Journal Article Reprints
Can e-prints/ reprints find new relevance in today's digital age?
Steve Simmonds
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36 DE&I Resources Everyone in Global Pharma Media Must Know
THOUGHT LEADERSHIP
36 DE&I Resources Everyone in Global Pharma Media Must Know
Discover key resources advancing DE&I that can be used within the global pharmaceutical media industry
solli
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Peering into the Programmatic Black Box: A Starter Guide for Pharmaceutical Marketers
THOUGHT LEADERSHIP
Peering into the Programmatic Black Box: A Starter Guide for Pharmaceutical Marketers
An introduction to programmatic and how to choose your partners
Gareth Shaw
EVENTS
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Seen. Heard. Human: Conversations from Agility 2026
On Demand
EVENTS
Seen. Heard. Human: Conversations from Agility 2026
September 14, 2026 | Philadelphia
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and Compas to explore what it means to keep healthcare marketing human at a time of rapid change.
Clare Springham
WATCH NOW
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The Effective Use of AI in Pharma Media
On Demand
EVENTS
The Effective Use of AI in Pharma Media
July 29, 2026 | Manhattan, NYC
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
WATCH NOW
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
WATCH NOW
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Cortex Media & AuditStar 2024 Media Inflation Insights
THOUGHT LEADERSHIP
Cortex Media & AuditStar 2024 Media Inflation Insights
A breakdown of key stats from the report and considerations for global pharma media
solli
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The Role Media Can Play In Climate Justice
THOUGHT LEADERSHIP
The Role Media Can Play In Climate Justice
Empowering Change Through Focusing on Sustainable Media Practices
Kristofer Doerfler
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Nielsen’s Global Black Audiences Report: A summary for solli
THOUGHT LEADERSHIP
Nielsen’s Global Black Audiences Report: A summary for solli
Charlene Polite Corley writes a summary piece for solli on the opportunities for...
Charlene Polite Corley
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Extended Reality: How to Navigate 4 Common XR Challenges within Pharma Media
THOUGHT LEADERSHIP
Extended Reality: How to Navigate 4 Common XR Challenges within Pharma Media
The potential for XR (Extended Reality) – AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality) – technology is both vast and...
Lloyd Lottner
NEWS
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Seen. Heard. Human: Conversations from Agility 2026
NEWS
Seen. Heard. Human: Conversations from Agility 2026
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and...
solli
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DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
NEWS
DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
Drawing on opinion research could potentially enable pharma marketers to better...
solli
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Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
NEWS
Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
The platform is meant to support HCP-level journey design, closed-loop measurement and...
solli
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Inizio Evoke Names New Media Leader
NEWS
Inizio Evoke Names New Media Leader
Jake Vander Linden joins the agency after stops at Real Chemistry, Moon Rabbit and more.
solli
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HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
NEWS
HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
Nearly 80% said they’d reduce prescriptions of a company’s meds if they’ve failed...
solli
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Doceree Honors Inaugural ‘AI Health 25’ List
NEWS
Doceree Honors Inaugural ‘AI Health 25’ List
The first annual set of honorees was honored at a dinner this week.
solli
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AI Transforming Health Search Habits
THOUGHT LEADERSHIP
AI Transforming Health Search Habits
Artificial intelligence (AI) has the power, potential and momentum to revolutionise not...
Oliver Capel
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The Shifting Landscape of International Pharma Media Agencies
THOUGHT LEADERSHIP
The Shifting Landscape of International Pharma Media Agencies
Overview of the Shifting Pharma Media Landscape Over the past five years, there has been a noticeable transformation in the landscape of international (ex-US)...
Richard Springham
Most Popular Content
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
THOUGHT LEADERSHIP
‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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Can Pharma Media Build a Common Measurement Language?
THOUGHT LEADERSHIP
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park