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Deep Dives & Thought Leadership in Pharma Media

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36 DE&I Resources Everyone in Global Pharma Media Must Know
THOUGHT LEADERSHIP
36 DE&I Resources Everyone in Global Pharma Media Must Know
Discover key resources advancing DE&I that can be used within the global pharmaceutical media industry
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Peering into the Programmatic Black Box: A Starter Guide for Pharmaceutical Marketers
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Peering into the Programmatic Black Box: A Starter Guide for Pharmaceutical Marketers
An introduction to programmatic and how to choose your partners
Gareth Shaw
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Cortex Media & AuditStar 2024 Media Inflation Insights
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Cortex Media & AuditStar 2024 Media Inflation Insights
A breakdown of key stats from the report and considerations for global pharma media
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The Role Media Can Play In Climate Justice
THOUGHT LEADERSHIP
The Role Media Can Play In Climate Justice
Empowering Change Through Focusing on Sustainable Media Practices
Kristofer Doerfler
TRAINING
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
TRAINING
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
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Point of Care Advertising in the EHR Workflow
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Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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Nielsen’s Global Black Audiences Report: A summary for solli
THOUGHT LEADERSHIP
Nielsen’s Global Black Audiences Report: A summary for solli
Charlene Polite Corley writes a summary piece for solli on the opportunities for...
Charlene Polite Corley
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Extended Reality: How to Navigate 4 Common XR Challenges within Pharma Media
THOUGHT LEADERSHIP
Extended Reality: How to Navigate 4 Common XR Challenges within Pharma Media
The potential for XR (Extended Reality) – AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality) – technology is both vast and...
Lloyd Lottner
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AI Transforming Health Search Habits
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AI Transforming Health Search Habits
Artificial intelligence (AI) has the power, potential and momentum to revolutionise not...
Oliver Capel
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The Shifting Landscape of International Pharma Media Agencies
THOUGHT LEADERSHIP
The Shifting Landscape of International Pharma Media Agencies
Overview of the Shifting Pharma Media Landscape Over the past five years, there has been a noticeable transformation in the landscape of international (ex-US)...
Richard Springham
EVENTS
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The Effective Use of AI in Pharma Media
On Demand
EVENTS
The Effective Use of AI in Pharma Media
July 29, 2026
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
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AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
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MedAll: Unleashing the Power of Mission-Driven Engagement
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MedAll: Unleashing the Power of Mission-Driven Engagement
Finding 18 million HCPs by 2030
Sponsored by MedAll
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7 Easy Ways To Get The Best From Your Media Agency
THOUGHT LEADERSHIP
7 Easy Ways To Get The Best From Your Media Agency
Navigating the complex landscape of pharmaceutical media demands a harmonious partnership...
Richard Springham
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Unlocking added value with media publishers
THOUGHT LEADERSHIP
Unlocking added value with media publishers
7 Value-Generating Strategies to Get More from Your Media Spend with Publishers
Richard Springham
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Mastering the Media Boardroom
THOUGHT LEADERSHIP
Mastering the Media Boardroom
Strategies for Elevating Pharma Media in C-Suite Conversations
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NEWS
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CineHealth Names Winners of Health-Focused Film Festival
NEWS
CineHealth Names Winners of Health-Focused Film Festival
CineHealth Names Winners of Health-Focused Film Festival
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Fullspan Health Launches Tool to Help Pharma Marketers Measure, Improve AI Search Visibility
NEWS
Fullspan Health Launches Tool to Help Pharma Marketers Measure, Improve AI Search Visibility
AIQ can be used for campaigns running via all Fullspan Health advertising products.
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Pharma Media at Fierce Pharma Week 2026
NEWS
Pharma Media at Fierce Pharma Week 2026
The conversations, trends and takeaways shaping pharma media and marketing at Fierce...
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Former PHM CEO Andrea Palmer Takes the Reins at Assembled Intelligence
NEWS
Former PHM CEO Andrea Palmer Takes the Reins at Assembled Intelligence
Palmer had served as Publicis Health Media’s chief executive since mid-2024.
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PulsePoint, Medscape and WebMD Unveil Patient, HCP Engagement Detection Tool
NEWS
PulsePoint, Medscape and WebMD Unveil Patient, HCP Engagement Detection Tool
The Moments technology aims to pinpoint when clinicians and patients may be most...
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Deerfield Group Debuts New ‘Built for This’ Agency Model
NEWS
Deerfield Group Debuts New ‘Built for This’ Agency Model
The growth plan includes several new hires and role expansions.
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Beyond Words: New Metrics for AI in Healthcare Dialogue
THOUGHT LEADERSHIP
Beyond Words: New Metrics for AI in Healthcare Dialogue
Assessing AI's role in healthcare conversations and media strategies
Rick Knowles
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6 Essential SEO Steps for Healthcare Brands
THOUGHT LEADERSHIP
6 Essential SEO Steps for Healthcare Brands
In today’s digital landscape, Search Engine Optimisation (SEO) has become a vital...
Tom Vaughton
Most Popular Content
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
THOUGHT LEADERSHIP
‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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Can Pharma Media Build a Common Measurement Language?
THOUGHT LEADERSHIP
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park