Thought Leadership
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Deep Dives & Thought Leadership in Pharma Media

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The Evolution of Point of Purchase: New Opportunities for Brands to Reach Patients and Prescribers
THOUGHT LEADERSHIP
The Evolution of Point of Purchase: New Opportunities for Brands to Reach Patients and Prescribers
The year 2020 became a catalyst for change in a number of verticals including healthcare...
Sponsored by CMI Media Group
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The Data to Make Things Interesting
THOUGHT LEADERSHIP
The Data to Make Things Interesting
How Bringing Fresh Data Into The Conversation Helps Brands Sidestep Promo Fatigue
Paulo Coelho Mendes
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Greg Jackson – solli sessions Season 1
THOUGHT LEADERSHIP
Greg Jackson – solli sessions Season 1
solli & Formedics talk through the past, present & future for Formedics
solli
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The Omnichallenge of Omnichannel Engagement: Reaching HCPs Outside of a Professional Context
THOUGHT LEADERSHIP
The Omnichallenge of Omnichannel Engagement: Reaching HCPs Outside of a Professional Context
Find out how Medscape Extend can drive increased global HCP reach
Sponsored by Medscape Global
TRAINING
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
TRAINING
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
solli Tutor
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
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Point of Care Advertising in the EHR Workflow
TRAINING
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
TRAINING
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
TRAINING
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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Will All Digital Media Content Need To Be Accessible Conversationally?
THOUGHT LEADERSHIP
Will All Digital Media Content Need To Be Accessible Conversationally?
An exploration into how Generative AI is shaping users interactions with digital content
Richard Springham
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The Future of Health Info on YouTube
THOUGHT LEADERSHIP
The Future of Health Info on YouTube
YouTube recently launched the Health Creator Community, a new initiative designed to support health organizations and healthcare professionals (HCPs) in...
Richard Springham
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The 5 Principles of Growth in B2B Marketing
THOUGHT LEADERSHIP
The 5 Principles of Growth in B2B Marketing
 solli dives into The B2B Institute's report and explores its implications for the global pharma media industry.
solli
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GMSF Launched to Address Media Emissions
THOUGHT LEADERSHIP
GMSF Launched to Address Media Emissions
The Global Media Sustainability Framework (GMSF) has been released as a crucial initiative jointly developed by the Global Alliance for Responsible Media...
solli
EVENTS
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The Effective Use of AI in Pharma Media
On Demand
EVENTS
The Effective Use of AI in Pharma Media
July 29, 2026
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
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EVENTS
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
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The Rise of Publisher In-Housing
THOUGHT LEADERSHIP
The Rise of Publisher In-Housing
How Publishers' Diversifications Are Quietly Shaking Up the Agency Balance
Richard Springham
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Mastering Local SEO for Healthcare and Pharma Websites
THOUGHT LEADERSHIP
Mastering Local SEO for Healthcare and Pharma Websites
Optimizing for local search to drive traffic and conversions effectively.
Tom Vaughton
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The Importance of Planning Beyond National Borders
THOUGHT LEADERSHIP
The Importance of Planning Beyond National Borders
Harnessing Insights from Global Media Vitals™ For Impactful Global Media Strategies
Sponsored by CMI Media Group
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23 Free Health Data Tools to Elevate Your Media Strategy
THOUGHT LEADERSHIP
23 Free Health Data Tools to Elevate Your Media Strategy
Harness these free tools to gain deeper insights and deliver exceptional media campaigns
solli
NEWS
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CineHealth Names Winners of Health-Focused Film Festival
NEWS
CineHealth Names Winners of Health-Focused Film Festival
CineHealth Names Winners of Health-Focused Film Festival
solli
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Fullspan Health Launches Tool to Help Pharma Marketers Measure, Improve AI Search Visibility
NEWS
Fullspan Health Launches Tool to Help Pharma Marketers Measure, Improve AI Search Visibility
AIQ can be used for campaigns running via all Fullspan Health advertising products.
solli
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Pharma Media at Fierce Pharma Week 2026
NEWS
Pharma Media at Fierce Pharma Week 2026
The conversations, trends and takeaways shaping pharma media and marketing at Fierce...
solli
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Former PHM CEO Andrea Palmer Takes the Reins at Assembled Intelligence
NEWS
Former PHM CEO Andrea Palmer Takes the Reins at Assembled Intelligence
Palmer had served as Publicis Health Media’s chief executive since mid-2024.
solli
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PulsePoint, Medscape and WebMD Unveil Patient, HCP Engagement Detection Tool
NEWS
PulsePoint, Medscape and WebMD Unveil Patient, HCP Engagement Detection Tool
The Moments technology aims to pinpoint when clinicians and patients may be most...
solli
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Deerfield Group Debuts New ‘Built for This’ Agency Model
NEWS
Deerfield Group Debuts New ‘Built for This’ Agency Model
The growth plan includes several new hires and role expansions.
solli
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The Agency Pitch Team Illusion
THOUGHT LEADERSHIP
The Agency Pitch Team Illusion
solli explores how to avoid the agency pitch team illusion
Richard Springham
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Relic or Renaissance? The Potential Value of Journal Article Reprints
THOUGHT LEADERSHIP
Relic or Renaissance? The Potential Value of Journal Article Reprints
Can e-prints/ reprints find new relevance in today's digital age?
Steve Simmonds
Most Popular Content
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
THOUGHT LEADERSHIP
‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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Can Pharma Media Build a Common Measurement Language?
THOUGHT LEADERSHIP
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park