Pharma Media Needs Its Own Brat Summer: Here’s Why and How

Embracing authenticity, speed, and cultural relevance in modern pharma media

Richard Springham
18th September 2024
If you've spent any time online lately, you’ve probably seen the neon green haze of Brat Summer splashed across your feed. It was one of 2024’s viral cultural moments, sparked by Charli XCX’s Brat album, and it resonated far beyond the music scene. At its core, Brat Summer was all about...
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