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Deep Dives & Thought Leadership in Pharma Media

The Agency Pitch Team Illusion
solli explores how to avoid the agency pitch team illusion
Richard Springham
Relic or Renaissance? The Potential Value of Journal Article Reprints
Can e-prints/ reprints find new relevance in today's digital age?
Steve Simmonds
36 DE&I Resources Everyone in Global Pharma Media Must Know
Discover key resources advancing DE&I that can be used within the global pharmaceutical media industry
solli
Peering into the Programmatic Black Box: A Starter Guide for Pharmaceutical Marketers
An introduction to programmatic and how to choose your partners
Gareth Shaw
Cortex Media & AuditStar 2024 Media Inflation Insights
A breakdown of key stats from the report and considerations for global pharma media
solli
The Role Media Can Play In Climate Justice
Empowering Change Through Focusing on Sustainable Media Practices
Kristofer Doerfler
OpenAI Launches ‘ChatGPT for Clinicians’ to Support Clinical Workflows
AI moves closer to the point of care
solli
Initiative’s Rising Strategy Star Kajal Gajria Connects the Dots
She didn't know media agencies were a thing – until she joined one and promptly became...
Larry Dobrow
Content Release: solli Summit 2026
Dive into key takeouts from this industry-shaping event
solli
POCMA Releases HCP Insights eBook on Modern Engagement
Clinician insights on improving pharma engagement at the point of care
solli
Whole-person health index signals new data layer for pharma media and engagement
New whole-person health index introduces measurable lifestyle data, with implications for targeting and engagement in pharma media.
solli
Health Monitor Highlights Shift Toward Utility in 2026 HCP Communications
Health Monitor’s latest whitepaper explores how relevance, trust, and utility are...
solli
Nielsen’s Global Black Audiences Report: A summary for solli
Charlene Polite Corley writes a summary piece for solli on the opportunities for...
Charlene Polite Corley
Extended Reality: How to Navigate 4 Common XR Challenges within Pharma Media
The potential for XR (Extended Reality) – AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality) – technology is both vast and...
Lloyd Lottner
AI Transforming Health Search Habits
Artificial intelligence (AI) has the power, potential and momentum to revolutionise not...
Oliver Capel
The Shifting Landscape of International Pharma Media Agencies
Overview of the Shifting Pharma Media Landscape Over the past five years, there has been a noticeable transformation in the landscape of international (ex-US)...
Richard Springham
MedAll: Unleashing the Power of Mission-Driven Engagement
Finding 18 million HCPs by 2030
Sponsored by MedAll
7 Easy Ways To Get The Best From Your Media Agency
Navigating the complex landscape of pharmaceutical media demands a harmonious partnership...
Richard Springham
Unlocking added value with media publishers
7 Value-Generating Strategies to Get More from Your Media Spend with Publishers
Richard Springham
Mastering the Media Boardroom
Strategies for Elevating Pharma Media in C-Suite Conversations
solli
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