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Deep Dives & Thought Leadership in Pharma Media

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The Future of Health Info on YouTube
THOUGHT LEADERSHIP
The Future of Health Info on YouTube
YouTube recently launched the Health Creator Community, a new initiative designed to support health organizations and healthcare professionals (HCPs) in...
Richard Springham
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The 5 Principles of Growth in B2B Marketing
THOUGHT LEADERSHIP
The 5 Principles of Growth in B2B Marketing
 solli dives into The B2B Institute's report and explores its implications for the global pharma media industry.
solli
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GMSF Launched to Address Media Emissions
THOUGHT LEADERSHIP
GMSF Launched to Address Media Emissions
The Global Media Sustainability Framework (GMSF) has been released as a crucial initiative jointly developed by the Global Alliance for Responsible Media...
solli
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The Rise of Publisher In-Housing
THOUGHT LEADERSHIP
The Rise of Publisher In-Housing
How Publishers' Diversifications Are Quietly Shaking Up the Agency Balance
Richard Springham
TRAINING
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
TRAINING
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
solli Tutor
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
TRAINING
What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
solli Tutor
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HCP Media Strategies: Key Differences Between EMEA and the U.S.
TRAINING
HCP Media Strategies: Key Differences Between EMEA and the U.S.
This course explores how HCP media strategies differ between the U.S. and EMEA. From...
solli Tutor
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Lifecycle of a Pharma Media Campaign
TRAINING
Lifecycle of a Pharma Media Campaign
This course explores how pharma media campaigns are built, executed, and measured in a...
solli Tutor
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Pharma Media 101
TRAINING
Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
solli Tutor
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Mastering Local SEO for Healthcare and Pharma Websites
THOUGHT LEADERSHIP
Mastering Local SEO for Healthcare and Pharma Websites
Optimizing for local search to drive traffic and conversions effectively.
Tom Vaughton
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The Importance of Planning Beyond National Borders
THOUGHT LEADERSHIP
The Importance of Planning Beyond National Borders
Harnessing Insights from Global Media Vitals™ For Impactful Global Media Strategies
Sponsored by CMI Media Group
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23 Free Health Data Tools to Elevate Your Media Strategy
THOUGHT LEADERSHIP
23 Free Health Data Tools to Elevate Your Media Strategy
Harness these free tools to gain deeper insights and deliver exceptional media campaigns
solli
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The Agency Pitch Team Illusion
THOUGHT LEADERSHIP
The Agency Pitch Team Illusion
solli explores how to avoid the agency pitch team illusion
Richard Springham
EVENTS
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
WATCH NOW
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
WATCH NOW
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
EVENTS
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
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Preparing for 2026 – a solli Roundtable
On Demand
EVENTS
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
WATCH NOW
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Relic or Renaissance? The Potential Value of Journal Article Reprints
THOUGHT LEADERSHIP
Relic or Renaissance? The Potential Value of Journal Article Reprints
Can e-prints/ reprints find new relevance in today's digital age?
Steve Simmonds
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36 DE&I Resources Everyone in Global Pharma Media Must Know
THOUGHT LEADERSHIP
36 DE&I Resources Everyone in Global Pharma Media Must Know
Discover key resources advancing DE&I that can be used within the global pharmaceutical media industry
solli
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Peering into the Programmatic Black Box: A Starter Guide for Pharmaceutical Marketers
THOUGHT LEADERSHIP
Peering into the Programmatic Black Box: A Starter Guide for Pharmaceutical Marketers
An introduction to programmatic and how to choose your partners
Gareth Shaw
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Cortex Media & AuditStar 2024 Media Inflation Insights
THOUGHT LEADERSHIP
Cortex Media & AuditStar 2024 Media Inflation Insights
A breakdown of key stats from the report and considerations for global pharma media
solli
NEWS
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Veeva picks up agentic MLR tech in Copli acquisition
NEWS
Veeva picks up agentic MLR tech in Copli acquisition
The automated tool is aimed at dramatically reducing manual MLR labor.
solli
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Doceree Unveils Clinical Targeting Tech for Digital Out-of-Home Ads
NEWS
Doceree Unveils Clinical Targeting Tech for Digital Out-of-Home Ads
Trigger DOOH made its debut at the 2026 Cannes Lions festival.
solli
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Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
NEWS
Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
Pharma marketers should approach virtual care as a cohesive digital experience, the...
solli
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LiveRamp launches program to bulk up library of partner-built AI agents
NEWS
LiveRamp launches program to bulk up library of partner-built AI agents
Marketers will be able to deploy specific agents as needed.
solli
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Privacy-safe data platforms are key to clearing impasse between marketing, compliance teams: report
NEWS
Privacy-safe data platforms are key to clearing impasse between marketing, compliance teams: report
A majority of pharma marketers report compliance-related delays and changes to DTC...
solli
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Wrango Brings Prescription Outcomes Data Into Google, Meta HCP Campaign Tracking
NEWS
Wrango Brings Prescription Outcomes Data Into Google, Meta HCP Campaign Tracking
The data can be fed into Google and Meta’s machine learning algorithms to improve HCP targeting.
solli
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The Role Media Can Play In Climate Justice
THOUGHT LEADERSHIP
The Role Media Can Play In Climate Justice
Empowering Change Through Focusing on Sustainable Media Practices
Kristofer Doerfler
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Nielsen’s Global Black Audiences Report: A summary for solli
THOUGHT LEADERSHIP
Nielsen’s Global Black Audiences Report: A summary for solli
Charlene Polite Corley writes a summary piece for solli on the opportunities for...
Charlene Polite Corley
Most Popular Content
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Content Release: solli Summit 2026
NEWS
Content Release: solli Summit 2026
Dive into key takeouts from this industry-shaping event
solli
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Pharma Media 101
TRAINING
Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
solli Tutor
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When Health Starts in a Chat Window
THOUGHT LEADERSHIP
When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
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The 2026 Pharma Marketing Pulse Report
NEWS
The 2026 Pharma Marketing Pulse Report
Navigating the Intersection of Trends, Technology, and Trust
solli