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Deep Dives & Thought Leadership in Pharma Media

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Susan Dorfman – solli sessions Season 1
THOUGHT LEADERSHIP
Susan Dorfman – solli sessions Season 1
An in-depth conversation with Susan Dorfman covering the past, present & future of pharma...
solli
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Bot or not: Measuring email metrics in a bot-inflated world
THOUGHT LEADERSHIP
Bot or not: Measuring email metrics in a bot-inflated world
Measuring email opens after iOS 15 has been a challenge, and there are more challenges ahead as email clicks are rapidly inflated by email security bots....
Caleb Freeman
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Personalisation vs. Adaptation in International Pharma
THOUGHT LEADERSHIP
Personalisation vs. Adaptation in International Pharma
Its about to get personal... How best to connect with your audience in International Pharma
Richard Rowe
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RFP or Targeted Negotiation?
THOUGHT LEADERSHIP
RFP or Targeted Negotiation?
What is the difference, and why is it important to clarify?
Richard Springham
TRAINING
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
TRAINING
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
solli Tutor
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
TRAINING
What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
solli Tutor
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HCP Media Strategies: Key Differences Between EMEA and the U.S.
TRAINING
HCP Media Strategies: Key Differences Between EMEA and the U.S.
This course explores how HCP media strategies differ between the U.S. and EMEA. From...
solli Tutor
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Lifecycle of a Pharma Media Campaign
TRAINING
Lifecycle of a Pharma Media Campaign
This course explores how pharma media campaigns are built, executed, and measured in a...
solli Tutor
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Pharma Media 101
TRAINING
Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
solli Tutor
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IAB’s PAIR brings new HCP media opportunities
THOUGHT LEADERSHIP
IAB’s PAIR brings new HCP media opportunities
What is the PAIR protocol and how can it be used by HCP media planners?
Tom Hespos
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The Final Frontier: Harnessing Paid Media in Medical Affairs
THOUGHT LEADERSHIP
The Final Frontier: Harnessing Paid Media in Medical Affairs
Why international pharma teams should harness paid media
Richard Rowe
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Towards A Remedy for Pharma’s Signal Loss
THOUGHT LEADERSHIP
Towards A Remedy for Pharma’s Signal Loss
The trend of the year in advertising circles goes beyond the on/off imminent demise of...
Ryan Lee
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From Expert to Leader
THOUGHT LEADERSHIP
From Expert to Leader
From Master Problem Solver to Inspiring Greatness in Others
Richard Atherton
EVENTS
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
WATCH NOW
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
WATCH NOW
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
EVENTS
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
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Preparing for 2026 – a solli Roundtable
On Demand
EVENTS
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
WATCH NOW
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The Evolution of Point of Purchase: New Opportunities for Brands to Reach Patients and Prescribers
THOUGHT LEADERSHIP
The Evolution of Point of Purchase: New Opportunities for Brands to Reach Patients and Prescribers
The year 2020 became a catalyst for change in a number of verticals including healthcare...
Sponsored by CMI Media Group
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The Data to Make Things Interesting
THOUGHT LEADERSHIP
The Data to Make Things Interesting
How Bringing Fresh Data Into The Conversation Helps Brands Sidestep Promo Fatigue
Paulo Coelho Mendes
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Greg Jackson – solli sessions Season 1
THOUGHT LEADERSHIP
Greg Jackson – solli sessions Season 1
solli & Formedics talk through the past, present & future for Formedics
solli
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The Omnichallenge of Omnichannel Engagement: Reaching HCPs Outside of a Professional Context
THOUGHT LEADERSHIP
The Omnichallenge of Omnichannel Engagement: Reaching HCPs Outside of a Professional Context
Find out how Medscape Extend can drive increased global HCP reach
Sponsored by Medscape Global
NEWS
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Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
NEWS
Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
Pharma marketers should approach virtual care as a cohesive digital experience, the...
solli
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LiveRamp launches program to bulk up library of partner-built AI agents
NEWS
LiveRamp launches program to bulk up library of partner-built AI agents
Marketers will be able to deploy specific agents as needed.
solli
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Privacy-safe data platforms are key to clearing impasse between marketing, compliance teams: report
NEWS
Privacy-safe data platforms are key to clearing impasse between marketing, compliance teams: report
A majority of pharma marketers report compliance-related delays and changes to DTC...
solli
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Wrango Brings Prescription Outcomes Data Into Google, Meta HCP Campaign Tracking
NEWS
Wrango Brings Prescription Outcomes Data Into Google, Meta HCP Campaign Tracking
The data can be fed into Google and Meta’s machine learning algorithms to improve HCP targeting.
solli
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Doceree Taps New AI, Innovation Leaders Ahead of Daily Command Platform Launch
NEWS
Doceree Taps New AI, Innovation Leaders Ahead of Daily Command Platform Launch
The executives will oversee key aspects of the platform’s potential longevity.
solli
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Doceree Adds Clinical Intent Tracking Tech to Upcoming AI Platform
NEWS
Doceree Adds Clinical Intent Tracking Tech to Upcoming AI Platform
The Daily Command platform—plus Clinical Intent Signals intelligence layer—is set to debut next month.
solli
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Will All Digital Media Content Need To Be Accessible Conversationally?
THOUGHT LEADERSHIP
Will All Digital Media Content Need To Be Accessible Conversationally?
An exploration into how Generative AI is shaping users interactions with digital content
Richard Springham
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The Future of Health Info on YouTube
THOUGHT LEADERSHIP
The Future of Health Info on YouTube
YouTube recently launched the Health Creator Community, a new initiative designed to support health organizations and healthcare professionals (HCPs) in...
Richard Springham
Most Popular Content
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Content Release: solli Summit 2026
NEWS
Content Release: solli Summit 2026
Dive into key takeouts from this industry-shaping event
solli
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Pharma Media 101
TRAINING
Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
solli Tutor
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When Health Starts in a Chat Window
THOUGHT LEADERSHIP
When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
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The 2026 Pharma Marketing Pulse Report
NEWS
The 2026 Pharma Marketing Pulse Report
Navigating the Intersection of Trends, Technology, and Trust
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