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Deep Dives & Thought Leadership in Pharma Media

The Future of Health Info on YouTube
YouTube recently launched the Health Creator Community, a new initiative designed to support health organizations and healthcare professionals (HCPs) in...
Richard Springham
The 5 Principles of Growth in B2B Marketing
 solli dives into The B2B Institute's report and explores its implications for the global pharma media industry.
solli
GMSF Launched to Address Media Emissions
The Global Media Sustainability Framework (GMSF) has been released as a crucial initiative jointly developed by the Global Alliance for Responsible Media...
solli
The Rise of Publisher In-Housing
How Publishers' Diversifications Are Quietly Shaking Up the Agency Balance
Richard Springham
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
solli Tutor
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
solli Tutor
Mastering Local SEO for Healthcare and Pharma Websites
Optimizing for local search to drive traffic and conversions effectively.
Tom Vaughton
The Importance of Planning Beyond National Borders
Harnessing Insights from Global Media Vitals™ For Impactful Global Media Strategies
Sponsored by CMI Media Group
23 Free Health Data Tools to Elevate Your Media Strategy
Harness these free tools to gain deeper insights and deliver exceptional media campaigns
solli
The Agency Pitch Team Illusion
solli explores how to avoid the agency pitch team illusion
Richard Springham
Innovation in 2026 – a solli Roundtable
On Demand
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
CONTENT – solli Summit 2026
On Demand
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
AGENDA – solli summit 2026
On Demand
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
Preparing for 2026 – a solli Roundtable
On Demand
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
Relic or Renaissance? The Potential Value of Journal Article Reprints
Can e-prints/ reprints find new relevance in today's digital age?
Steve Simmonds
36 DE&I Resources Everyone in Global Pharma Media Must Know
Discover key resources advancing DE&I that can be used within the global pharmaceutical media industry
solli
Peering into the Programmatic Black Box: A Starter Guide for Pharmaceutical Marketers
An introduction to programmatic and how to choose your partners
Gareth Shaw
Cortex Media & AuditStar 2024 Media Inflation Insights
A breakdown of key stats from the report and considerations for global pharma media
solli
Snapchat Rolls Out New Format for Pharma Ads
Pharma marketers can now attach multiple calls to action to a branded ad.
solli
Pulse Health Unveils Precision HCP Digital Ad Platform
Pulse Media is aimed at integrating media activation into the company’s existing...
solli
Nielsen Pays $2.15B for DoubleVerify to Bolster Media Intelligence Offering
The deal underscores the importance of verifying media quality, efficacy and outcomes in...
solli
IAB Introduces Framework for Measuring Brands’ AI Visibility
The trade group has developed the ‘4 Ps of AI visibility.’
solli
What the EU’s New AI Regulations Mean for Pharma Media
The transparency guidelines, now in effect, represent a major opportunity to build trust.
solli
HealthNext 2026: PulsePoint Debuts Agentic AI Platform
The launch capped off a day filled with discussions about AI in health and pharma media.
Andrea Park
The Role Media Can Play In Climate Justice
Empowering Change Through Focusing on Sustainable Media Practices
Kristofer Doerfler
Nielsen’s Global Black Audiences Report: A summary for solli
Charlene Polite Corley writes a summary piece for solli on the opportunities for...
Charlene Polite Corley
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