5 Ways to Re-think Display Advertising in Pharma Media

Highlights from the recent Lumen, Brand Metrics, and Havas whitepaper on the role of attention in driving successful pharma campaigns

Solli
20th September 2024
In 2025, pharma media professionals are increasingly challenged to capture attention in a landscape where both healthcare professionals (HCPs) and patients are bombarded with content. However, attention isn't just about getting ads seen—it's about ensuring that complex and regulated information...
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