The Data to Make Things Interesting

How bringing fresh data into the conversation helps brands sidestep promo fatigue

Paulo Coelho Mendes
11th July 2024
You are sitting at a bar. Someone you’re vaguely familiar with pops up, yells your name, asks to sit with you, says something you don’t quite get the point, and leaves. It happens again in the street. And in the market. And in the office. And at home. And it’s not just one person doing it,...
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