RFP or Targeted Negotiation?

What is the difference, and why is it important to clarify?

Richard Springham
31st July 2024
It's 4:59 PM at Agency HQ on a Friday before a holiday weekend. Suddenly, an inbox pings with a 30-page PDF from a client. As the agency leader suppress a groan, two questions spring to mind: "How can they pick this time to send it out?" and "What is this, and how will we respond?".While we...
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