Latest News from Around the Pharma Media World

NEWS

Real Chemistry Consolidates Media Team After Acquisitions

The agency picked up Spring & Bond and Greater Than One last year.

solli

NEWS

New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs

The technology was developed with support from Butler/Till and Salix Pharmaceuticals.

solli

NEWS

Health Union’s Meghan McNally Hits the High Notes

She didn't plan on a career in health. More than a decade in, she can't imagine doing...

Larry Dobrow

NEWS

Veeva picks up agentic MLR tech in Copli acquisition

The automated tool is aimed at dramatically reducing manual MLR labor.

solli

Latest News from Around the Pharma Media World

NEWS

Real Chemistry Consolidates Media Team After Acquisitions

The agency picked up Spring & Bond and Greater Than One last year.

solli

NEWS

New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs

The technology was developed with support from Butler/Till and Salix Pharmaceuticals.

solli

NEWS

Health Union’s Meghan McNally Hits the High Notes

She didn't plan on a career in health. More than a decade in, she can't imagine doing...

Larry Dobrow

NEWS

Veeva picks up agentic MLR tech in Copli acquisition

The automated tool is aimed at dramatically reducing manual MLR labor.

solli

Latest News from Around the Pharma Media World

NEWS

Real Chemistry Consolidates Media Team After Acquisitions

The agency picked up Spring & Bond and Greater Than One last year.

solli

NEWS

New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs

The technology was developed with support from Butler/Till and Salix Pharmaceuticals.

solli

NEWS

Health Union’s Meghan McNally Hits the High Notes

She didn't plan on a career in health. More than a decade in, she can't imagine doing...

Larry Dobrow

NEWS

Veeva picks up agentic MLR tech in Copli acquisition

The automated tool is aimed at dramatically reducing manual MLR labor.

solli

More News

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

PARTNER INTERVIEW: epocrates

Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust

Healthcare’s Data Challenge Is Connectivity, Not Access

As data environments multiply and privacy requirements tighten, a unified identity...

Content + Conversations: Driving Action Through Contextual Relevance and Engagement

Health Union combines trusted health content with genuine community conversations to help...

Sponsored by Health Union

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

The Hot Flash: Why and How Brands Should Join the Menopause Movement

Menopause is no longer a taboo - it’s a movement.

Carly Kuper

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Michele Sirkin – solli sessions Season 3

Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...

solli

THOUGHT LEADERSHIP

Dr. David C. Rhew – solli sessions Season 3

Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...

solli

THOUGHT LEADERSHIP

Matt Holland – solli sessions Season 3

Chief Operating Officer, Healio

solli

THOUGHT LEADERSHIP

Glenniss Richards – solli sessions Season 3

Senior Director of Media Activation at Bayer U.S. Pharma

solli

THOUGHT LEADERSHIP

PARTNER INTERVIEW: epocrates

Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust

Healthcare’s Data Challenge Is Connectivity, Not Access

As data environments multiply and privacy requirements tighten, a unified identity...

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Cracking China’s HCP Code: What Global Pharma Must Master in 2025

From Reach to Relevance: Winning in China’s HCP Media Maze

Seowseng Tay

THOUGHT LEADERSHIP

Connected Communities in an AI World

Where AI Meets Authentic Human Connection

Sponsored by Health Union

THOUGHT LEADERSHIP

The Future of Point of Care

Evolving Toward Smarter, Connected Solutions

Joey Cohen

THOUGHT LEADERSHIP

From Print to Prompts in Pharma Media

A journey through what 'media' has meant within pharma, and what the future may hold.

Richard Springham

TRAINING

The Evolution of Search and Emergence of GEO

This course, developed in Partnership with CMI Media Group, explores how AI is...

solli Tutor

TRAINING

Pharma Media Jargon & Acronyms Explained

This course demystifies the jargon, acronyms, and industry-specific language used in...

solli Tutor

TRAINING

What is Rx Media

This course introduces the essentials of prescription (Rx) media and how it differs from...

solli Tutor

TRAINING

HCP Media Strategies: Key Differences Between EMEA and the U.S.

This course explores how HCP media strategies differ between the U.S. and EMEA. From...

solli Tutor

TRAINING

Lifecycle of a Pharma Media Campaign

This course explores how pharma media campaigns are built, executed, and measured in a...

solli Tutor

TRAINING

Pharma Media 101

This course gives you a clear, practical overview of the pharma media ecosystem and why...

solli Tutor

THOUGHT LEADERSHIP

WEBINAR 2: Next POC Media – a solli x Doceree Webinar Series

Webinar 2: The Blueprint for Success – Crafting a Winning POC Media Strategy

solli

THOUGHT LEADERSHIP

From Silos to Synergy: Integrating DTC and HCP Messaging

Connecting Patient and Provider Communications for Authentic Engagement

Sponsored by Health Union

THOUGHT LEADERSHIP

Baron Harper – solli sessions Season 2

Join Baron Harper, Senior Director at The Trade Desk, on solli Sessions podcast.

solli

THOUGHT LEADERSHIP

Point of Care Media is Essential – Not Optional

Engaging Patients, Caregivers, and HCPs at the Moment That Matters Most

Christine Mormile

EVENTS

On Demand

EVENTS

Innovation in 2026 – a solli Roundtable

March 24, 2026 | Manhattan, NYC

Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.

solli

WATCH NOW

On Demand

EVENTS

solli x Doceree – Do Healthcare Marketers Need a New Operating System?

March 20, 2026 | Manhattan, NYC

Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.

Clare Springham

WATCH NOW

On Demand

EVENTS

CONTENT – solli Summit 2026

Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.

Clare Springham

EXPLORE NOW