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Deep Dives & Thought Leadership in Pharma Media

Rethinking HCP Engagement
Rethinking HCP Engagement: The Strategic Power of Next Best Engagement
Rich Russey
WEBINAR 4: Next POC Media – a solli x Doceree Webinar Series
Webinar 4: Compliance and Confidence - Navigating the Regulatory Landscape of POC...
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PulsePoint Boosts Kyowa Kirin Campaign Performance
Dentsu Health Uses PulsePoint’s Clinically Driven Adaptive Optimization™ to Boost HCP...
Sponsored by PulsePoint
What is Generative Engine Optimisation (GEO) and its role in healthcare marketing?
Search is changing. As generative AI tools become more common, traditional SEO is no longer enough
Tom Vaughton
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
solli Tutor
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
solli Tutor
Don’t Get AI-Washed
5 Questions to Make AI Work For You
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The Evolving Role of AI Assistants in Healthcare and Pharma Media
AI assistants are reshaping healthcare by supporting clinical decisions and opening new...
Anthony S. Manson
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma’s guide to media agency models
Getting the right partner is important, but implementing the best commercial model for that partnership is even more so!
Richard Springham
PARTNER INTERVIEW: InStep Health
Dan Wilmer discusses the launch of EHR Copay Support™ to boost medication adherence
Sponsored by InStep Health
Innovation in 2026 – a solli Roundtable
On Demand
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
CONTENT – solli Summit 2026
On Demand
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
AGENDA – solli summit 2026
On Demand
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
Preparing for 2026 – a solli Roundtable
On Demand
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
Innovations in Content Delivery
Meeting Patients and Providers Where They Are
Joey Cohen
Authentic Influence, Real Impact
How Health Union Selects the Right Patient Voices
Sponsored by Health Union
Patients Increasingly Value Healthcare Television Ads
Amid Regulatory Headwinds This Trend Continues to Grow
Daniel Lynch
Going Beyond Copay Cards with EHR-Integrated Copay Support
Closing the gap between copay programs and true affordability
Sponsored by InStep Health
Pulse Health Unveils Precision HCP Digital Ad Platform
Pulse Media is aimed at integrating media activation into the company’s existing...
solli
Nielsen Pays $2.15B for DoubleVerify to Bolster Media Intelligence Offering
The deal underscores the importance of verifying media quality, efficacy and outcomes in...
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IAB Introduces Framework for Measuring Brands’ AI Visibility
The trade group has developed the ‘4 Ps of AI visibility.’
solli
What the EU’s New AI Regulations Mean for Pharma Media
The transparency guidelines, now in effect, represent a major opportunity to build trust.
solli
HealthNext 2026: PulsePoint Debuts Agentic AI Platform
The launch capped off a day filled with discussions about AI in health and pharma media.
Andrea Park
Moon Rabbit Lands New Media Practice Leader
Amy Labb arrives at the health-focused agency with nearly two decades of experience.
solli
WEBINAR 3: Next POC Media – a solli x Doceree Webinar Series
Webinar 3: Tech-Enabled Transformation - POC Media in the Digital Era
solli
Cracking China’s HCP Code: What Global Pharma Must Master in 2025
From Reach to Relevance: Winning in China’s HCP Media Maze
Seowseng Tay
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