Thought Leadership
Solli Logo

Deep Dives & Thought Leadership in Pharma Media

Save to My.SolliSave to My.Solli
PulsePoint Boosts Kyowa Kirin Campaign Performance
THOUGHT LEADERSHIP
PulsePoint Boosts Kyowa Kirin Campaign Performance
Dentsu Health Uses PulsePoint’s Clinically Driven Adaptive Optimization™ to Boost HCP...
Sponsored by PulsePoint
Save to My.SolliSave to My.Solli
What is Generative Engine Optimisation (GEO) and its role in healthcare marketing?
THOUGHT LEADERSHIP
What is Generative Engine Optimisation (GEO) and its role in healthcare marketing?
Search is changing. As generative AI tools become more common, traditional SEO is no longer enough
Tom Vaughton
Save to My.SolliSave to My.Solli
Don’t Get AI-Washed
THOUGHT LEADERSHIP
Don’t Get AI-Washed
5 Questions to Make AI Work For You
solli
Save to My.SolliSave to My.Solli
The Evolving Role of AI Assistants in Healthcare and Pharma Media
THOUGHT LEADERSHIP
The Evolving Role of AI Assistants in Healthcare and Pharma Media
AI assistants are reshaping healthcare by supporting clinical decisions and opening new...
Anthony S. Manson
TRAINING
Save to My.SolliSave to My.Solli
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
TRAINING
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
solli Tutor
Save to My.SolliSave to My.Solli
Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
TRAINING
Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
Save to My.SolliSave to My.Solli
Point of Care Advertising in the EHR Workflow
TRAINING
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
Save to My.SolliSave to My.Solli
Operationalizing Campaign Measurement Beyond Vanity Metrics
TRAINING
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
Save to My.SolliSave to My.Solli
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
TRAINING
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
Save to My.SolliSave to My.Solli
The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
Save to My.SolliSave to My.Solli
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma’s guide to media agency models
THOUGHT LEADERSHIP
Pharma’s guide to media agency models
Getting the right partner is important, but implementing the best commercial model for that partnership is even more so!
Richard Springham
Save to My.SolliSave to My.Solli
PARTNER INTERVIEW: InStep Health
THOUGHT LEADERSHIP
PARTNER INTERVIEW: InStep Health
Dan Wilmer discusses the launch of EHR Copay Support™ to boost medication adherence
Sponsored by InStep Health
Save to My.SolliSave to My.Solli
Innovations in Content Delivery
THOUGHT LEADERSHIP
Innovations in Content Delivery
Meeting Patients and Providers Where They Are
Joey Cohen
Save to My.SolliSave to My.Solli
Authentic Influence, Real Impact
THOUGHT LEADERSHIP
Authentic Influence, Real Impact
How Health Union Selects the Right Patient Voices
Sponsored by Health Union
EVENTS
Save to My.SolliSave to My.Solli
Seen. Heard. Human: Conversations from Agility 2026
On Demand
EVENTS
Seen. Heard. Human: Conversations from Agility 2026
September 14, 2026 | Philadelphia
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and Compas to explore what it means to keep healthcare marketing human at a time of rapid change.
Clare Springham
WATCH NOW
Save to My.SolliSave to My.Solli
The Effective Use of AI in Pharma Media
On Demand
EVENTS
The Effective Use of AI in Pharma Media
July 29, 2026 | Manhattan, NYC
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
WATCH NOW
Save to My.SolliSave to My.Solli
Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
WATCH NOW
Save to My.SolliSave to My.Solli
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
WATCH NOW
Save to My.SolliSave to My.Solli
CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
Save to My.SolliSave to My.Solli
AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
See Full Agenda
Save to My.SolliSave to My.Solli
Patients Increasingly Value Healthcare Television Ads
THOUGHT LEADERSHIP
Patients Increasingly Value Healthcare Television Ads
Amid Regulatory Headwinds This Trend Continues to Grow
Daniel Lynch
Save to My.SolliSave to My.Solli
Going Beyond Copay Cards with EHR-Integrated Copay Support
THOUGHT LEADERSHIP
Going Beyond Copay Cards with EHR-Integrated Copay Support
Closing the gap between copay programs and true affordability
Sponsored by InStep Health
Save to My.SolliSave to My.Solli
WEBINAR 3: Next POC Media – a solli x Doceree Webinar Series
THOUGHT LEADERSHIP
WEBINAR 3: Next POC Media – a solli x Doceree Webinar Series
Webinar 3: Tech-Enabled Transformation - POC Media in the Digital Era
solli
Save to My.SolliSave to My.Solli
Cracking China’s HCP Code: What Global Pharma Must Master in 2025
THOUGHT LEADERSHIP
Cracking China’s HCP Code: What Global Pharma Must Master in 2025
From Reach to Relevance: Winning in China’s HCP Media Maze
Seowseng Tay
NEWS
Save to My.SolliSave to My.Solli
Seen. Heard. Human: Conversations from Agility 2026
NEWS
Seen. Heard. Human: Conversations from Agility 2026
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and...
solli
Save to My.SolliSave to My.Solli
DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
NEWS
DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
Drawing on opinion research could potentially enable pharma marketers to better...
solli
Save to My.SolliSave to My.Solli
Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
NEWS
Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
The platform is meant to support HCP-level journey design, closed-loop measurement and...
solli
Save to My.SolliSave to My.Solli
Inizio Evoke Names New Media Leader
NEWS
Inizio Evoke Names New Media Leader
Jake Vander Linden joins the agency after stops at Real Chemistry, Moon Rabbit and more.
solli
Save to My.SolliSave to My.Solli
HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
NEWS
HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
Nearly 80% said they’d reduce prescriptions of a company’s meds if they’ve failed...
solli
Save to My.SolliSave to My.Solli
Doceree Honors Inaugural ‘AI Health 25’ List
NEWS
Doceree Honors Inaugural ‘AI Health 25’ List
The first annual set of honorees was honored at a dinner this week.
solli
Save to My.SolliSave to My.Solli
Connected Communities in an AI World
THOUGHT LEADERSHIP
Connected Communities in an AI World
Where AI Meets Authentic Human Connection
Sponsored by Health Union
Save to My.SolliSave to My.Solli
The Future of Point of Care
THOUGHT LEADERSHIP
The Future of Point of Care
Evolving Toward Smarter, Connected Solutions
Joey Cohen
Most Popular Content
Save to My.SolliSave to My.Solli
The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
Save to My.SolliSave to My.Solli
‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
THOUGHT LEADERSHIP
‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
Save to My.SolliSave to My.Solli
CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
Save to My.SolliSave to My.Solli
Can Pharma Media Build a Common Measurement Language?
THOUGHT LEADERSHIP
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park