Havas Launches Health Equity Marketplace
In partnership with DeepIntent to Reach Underserved Patient Populations
Havas Media Network has launched a new Health Equity Marketplace in partnership with DeepIntent, aiming to help healthcare and pharmaceutical brands better connect with underserved communities across North America.
The platform is part of Havas’s Meaningful Marketplaces initiative and seeks to provide curated, privacy-first media access to patients and providers in so-called “care deserts,” where access to healthcare services is limited due to geography or socioeconomic barriers.
“Healthcare marketing has the power to save lives, but only if it reaches the right people at the right time,” said Greg James, CEO of Havas Media Network North America. “Our Health Equity Marketplace doesn’t just help brands check a box; it creates a direct pathway for life-changing health information to reach patients who have been systematically underserved.”
Powered by DeepIntent’s programmatic infrastructure and real-world clinical and geographic data, the marketplace looks to support targeted messaging around patient support programs and treatment access. Havas is positioning it as both a performance-driven tool and a step toward addressing systemic health disparities.
“The Health Equity Marketplace represents a fundamental shift from hoping diverse patients see our messages to intentionally prioritizing them,” said Lisa Kopp Johnson, Chief Revenue Officer at DeepIntent.
Havas also highlighted that its broader Meaningful Marketplaces model has previously delivered improved campaign performance, citing “40% improved CTR, and 9% enhanced CPA.”
“We developed the Health Equity Marketplace because healthcare brands told us they wanted to do more than just talk about health equity,” added Holly Dunn, Managing Partner, Performance, Havas Media Network North America. “This marketplace transforms good intentions into strategic action.”
solli’s Final Thoughts
Health equity remains a widely discussed priority across the industry, but there’s still a significant gap between intention and the technological ability to act on it effectively. That’s why the launch of Havas and DeepIntent’s Health Equity Marketplace is a meaningful step forward—it offers a practical tool to help brands translate good intentions into targeted, equitable media action.
As we explored in depth during the Innovation in 2025 roundtable, it’s not just about where the media goes—it’s about how it’s delivered. For real impact, the creative execution must align with the audience: from tone and language to imagery, calls to action, and accessibility. Bridging that creative-to-targeting gap is essential if campaigns are to resonate and drive measurable health outcomes
To read the full press release click here.
