PARTNER INTERVIEW: epocrates
Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust
In this Partner Interview sponsored by epocrates, Rich Springham speaks with Kabir Seth, Vice President of Product and Technology at epocrates, about the growing role of AI in clinical decision support. As adoption accelerates across healthcare, the discussion explores how organisations can build AI tools that clinicians trust, with a focus on reliability, transparency, and reducing burden at the point of care.
A central theme is that speed alone is not enough. Clinicians already face information overload, and AI-generated responses that are difficult to verify can add complexity rather than remove it. Kabir discusses the importance of trusted content, clinically grounded answers, human oversight, and continuous evaluation to ensure AI supports rather than disrupts clinical workflows.
The conversation also looks ahead to the future of AI in healthcare and what it will take for these tools to become trusted clinical partners. The interview offers practical insight into responsible AI development and how organisations can balance innovation with the trust clinicians need to make confident decisions.
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