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Media Mastery: Essential deep-dives into critical areas for pharma media professionals

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Pharma Is Still Spending Billions on Keywords, Not Prescribers
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Pharma Is Still Spending Billions on Keywords, Not Prescribers
Why keyword-based targeting has become the industry default, the hidden inefficiencies it...
Josh Alvernia
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Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
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Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...
Stephanie Mackay-Stokes
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Stop Focusing on the Twenty Percent
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Stop Focusing on the Twenty Percent
The overlooked power of in-store experiences in a digital age
Jacob Harrison
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The Next Era of Emotional Intelligence in Pharma Media
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The Next Era of Emotional Intelligence in Pharma Media
Where Technology Scales Emotion and Meaning Drives Performance
Richard Springham
TRAINING
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
TRAINING
Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
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Point of Care Advertising in the EHR Workflow
TRAINING
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
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Operationalizing Campaign Measurement Beyond Vanity Metrics
TRAINING
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
TRAINING
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
TRAINING
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
solli Tutor
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Pharma Marketing Hits Its AI Inflection Point in 2026
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Pharma Marketing Hits Its AI Inflection Point in 2026
11 industry leaders on what's real, what's hype, and what's next
Jason Lotkowictz
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The End of Inference
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The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
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Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
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Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
EVENTS
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
WATCH NOW
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
EVENTS
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
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Preparing for 2026 – a solli Roundtable
On Demand
EVENTS
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
WATCH NOW
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WEBINAR #3: Beyond the Script Webinar Series
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WEBINAR #3: Beyond the Script Webinar Series
Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes
solli
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WEBINAR #2: Beyond the Script Webinar Series
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WEBINAR #2: Beyond the Script Webinar Series
Rethinking the Measurement Lag: Feasible Alternatives to Claims Data
solli
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WEBINAR #1: Beyond the Script Webinar Series
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WEBINAR #1: Beyond the Script Webinar Series
What Physicians Know, What They’re Looking For, and How This Affects Brand Success
solli
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WEBINAR 6: Next POC Media – a solli x Doceree Webinar Series
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WEBINAR 6: Next POC Media – a solli x Doceree Webinar Series
Tomorrow’s Vision Today: Point-of-Care Media Trends for 2026 and Beyond
solli
NEWS
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InterVid Tees Up Sports Marketing Offering for Pharma Media
NEWS
InterVid Tees Up Sports Marketing Offering for Pharma Media
The new vertical is meant to connect health brands with digital marketing and sponsorship...
solli
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DeepIntent Taps Into Vistar Media’s Digital OOH Inventory
NEWS
DeepIntent Taps Into Vistar Media’s Digital OOH Inventory
The partnership follows a string of others aimed at expanding DeepIntent’s offerings to...
solli
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HCPs’ Pharma Marketing Preferences Don’t Always Align With Actual Behavior: Report
NEWS
HCPs’ Pharma Marketing Preferences Don’t Always Align With Actual Behavior: Report
HealthLink Dimensions and DeepIntent uncovered gaps between what HCPs say they want from...
solli
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Snapchat Rolls Out New Format for Pharma Ads
NEWS
Snapchat Rolls Out New Format for Pharma Ads
Pharma marketers can now attach multiple calls to action to a branded ad.
solli
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Pulse Health Unveils Precision HCP Digital Ad Platform
NEWS
Pulse Health Unveils Precision HCP Digital Ad Platform
Pulse Media is aimed at integrating media activation into the company’s existing...
solli
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Nielsen Pays $2.15B for DoubleVerify to Bolster Media Intelligence Offering
NEWS
Nielsen Pays $2.15B for DoubleVerify to Bolster Media Intelligence Offering
The deal underscores the importance of verifying media quality, efficacy and outcomes in...
solli
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Re-imagining Medical Affairs x Programmatic Media: From Parallel Tracks to a Shared, Trusted Journey
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Re-imagining Medical Affairs x Programmatic Media: From Parallel Tracks to a Shared, Trusted Journey
Part 2 - Insights from the solli × Doceree Global Programmatic Roundtable, Zurich
solli
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Re-imagining Medical Affairs x Programmatic Media: From Parallel Tracks to a Shared, Trusted Journey
THOUGHT LEADERSHIP
Re-imagining Medical Affairs x Programmatic Media: From Parallel Tracks to a Shared, Trusted Journey
PART 1 - Insights from the solli × Doceree Global Programmatic Roundtable, Zurich
solli
Most Popular Content
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Pharma Media in Cannes 2026
NEWS
Pharma Media in Cannes 2026
Reflections from the leaders shaping the future of healthcare marketing.
solli
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
NEWS
‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
A fortuitous encounter paved the way for Takala’s arrival in pharma media. Now, as one...
Larry Dobrow