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Media Mastery: Essential deep-dives into critical areas for pharma media professionals

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Innovations in Content Delivery
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Innovations in Content Delivery
Meeting Patients and Providers Where They Are
Joey Cohen
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Patients Increasingly Value Healthcare Television Ads
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Patients Increasingly Value Healthcare Television Ads
Amid Regulatory Headwinds This Trend Continues to Grow
Daniel Lynch
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WEBINAR 3: Next POC Media – a solli x Doceree Webinar Series
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WEBINAR 3: Next POC Media – a solli x Doceree Webinar Series
Webinar 3: Tech-Enabled Transformation - POC Media in the Digital Era
solli
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Cracking China’s HCP Code: What Global Pharma Must Master in 2025
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Cracking China’s HCP Code: What Global Pharma Must Master in 2025
From Reach to Relevance: Winning in China’s HCP Media Maze
Seowseng Tay
TRAINING
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
TRAINING
Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
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Point of Care Advertising in the EHR Workflow
TRAINING
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
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Operationalizing Campaign Measurement Beyond Vanity Metrics
TRAINING
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
TRAINING
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
TRAINING
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
solli Tutor
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The Future of Point of Care
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The Future of Point of Care
Evolving Toward Smarter, Connected Solutions
Joey Cohen
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From Print to Prompts in Pharma Media
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From Print to Prompts in Pharma Media
A journey through what 'media' has meant within pharma, and what the future may hold.
Richard Springham
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WEBINAR 2: Next POC Media – a solli x Doceree Webinar Series
THOUGHT LEADERSHIP
WEBINAR 2: Next POC Media – a solli x Doceree Webinar Series
Webinar 2: The Blueprint for Success – Crafting a Winning POC Media Strategy
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Point of Care Media is Essential – Not Optional
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Point of Care Media is Essential – Not Optional
Engaging Patients, Caregivers, and HCPs at the Moment That Matters Most
Christine Mormile
EVENTS
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
WATCH NOW
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
EVENTS
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
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Preparing for 2026 – a solli Roundtable
On Demand
EVENTS
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
WATCH NOW
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6 Trends You Can’t Afford to Miss in Pharma Media
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6 Trends You Can’t Afford to Miss in Pharma Media
Insights straight from C-suite conversations with pharma’s leading brands, agencies,...
Richard Springham
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WEBINAR 1: Next POC Media – a solli x Doceree Webinar Series
THOUGHT LEADERSHIP
WEBINAR 1: Next POC Media – a solli x Doceree Webinar Series
Webinar 1: Next POC Media: A solli x Doceree webinar series
solli
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A Digital Experience Where Physicians Expect It 
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A Digital Experience Where Physicians Expect It 
Making the case for endemic environments in HCP media
Rich Russey
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Healthier Health Comms with a Wholesome Data Diet
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Healthier Health Comms with a Wholesome Data Diet
A recipe for brand health in marketing
Paulo Coelho Mendes
NEWS
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InterVid Tees Up Sports Marketing Offering for Pharma Media
NEWS
InterVid Tees Up Sports Marketing Offering for Pharma Media
The new vertical is meant to connect health brands with digital marketing and sponsorship...
solli
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DeepIntent Taps Into Vistar Media’s Digital OOH Inventory
NEWS
DeepIntent Taps Into Vistar Media’s Digital OOH Inventory
The partnership follows a string of others aimed at expanding DeepIntent’s offerings to...
solli
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HCPs’ Pharma Marketing Preferences Don’t Always Align With Actual Behavior: Report
NEWS
HCPs’ Pharma Marketing Preferences Don’t Always Align With Actual Behavior: Report
HealthLink Dimensions and DeepIntent uncovered gaps between what HCPs say they want from...
solli
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Snapchat Rolls Out New Format for Pharma Ads
NEWS
Snapchat Rolls Out New Format for Pharma Ads
Pharma marketers can now attach multiple calls to action to a branded ad.
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Pulse Health Unveils Precision HCP Digital Ad Platform
NEWS
Pulse Health Unveils Precision HCP Digital Ad Platform
Pulse Media is aimed at integrating media activation into the company’s existing...
solli
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Nielsen Pays $2.15B for DoubleVerify to Bolster Media Intelligence Offering
NEWS
Nielsen Pays $2.15B for DoubleVerify to Bolster Media Intelligence Offering
The deal underscores the importance of verifying media quality, efficacy and outcomes in...
solli
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Don’t Buy For Me, Argentina
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Don’t Buy For Me, Argentina
Why International Media Agencies Bring Added Value
Steve Simmonds
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Navigating U.S. Privacy Laws in 2025 for Pharma Media
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Navigating U.S. Privacy Laws in 2025 for Pharma Media
Throtle's Jonathon McLeod dives into the intricacies of the US Privacy Laws today & tomorrow
Jonathan McLeod
Most Popular Content
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Pharma Media in Cannes 2026
NEWS
Pharma Media in Cannes 2026
Reflections from the leaders shaping the future of healthcare marketing.
solli
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
NEWS
‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
A fortuitous encounter paved the way for Takala’s arrival in pharma media. Now, as one...
Larry Dobrow