WEBINAR 5: Next POC Media – a solli x Doceree Webinar Series

The fifth episode of the Next POC Media webinar series – hosted by solli in collaboration with Doceree – unpacked one of the most urgent opportunities in Point-of-Care (POC) advertising today: data-driven decision making.

Titled ‘Insights to Impact: Mastering Data-Driven Decision Making in Point-of-Care Media’, the session explored how healthcare marketers can go beyond impressions to unlock the true value of first-party data, predictive analytics, and AI in driving measurable outcomes at the point of care.

Moderated by Richard Springham, CEO of solli, the conversation featured a diverse panel of experts: John Ketcham (Chief Revenue Officer, DAW Systems, Inc.); Karima Sharif (SVP, Doceree); Katie McCarthy (Paid Media Specialist); Tom Shea (Chief Revenue Officer, Doceree); and Victoria Levinson (VP Group Supervisor, Media at SSCG Media).

Together, they examined how brands can transform data into action, optimize ROI, and deliver smarter, more personalized engagement strategies.

WATCH THE FULL WEBINAR HERE:

Key Takeaways from the Session

From KPIs to ROI: Redefining Measurement
The panel agreed that qualified reach and transparency are now table stakes. Katie McCarthy stressed the importance of moving beyond legacy metrics to focus on prescriber trends, treatment pathway analyses, and patient-driven behaviors.

Micro-Segmentation and Messaging That Resonates
Karima Sharif highlighted that impact depends not just on who you reach, but how. Tailoring creative to patient...