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Media Mastery: Essential deep-dives into critical areas for pharma media professionals

5 Ways to Re-think Display Advertising in Pharma Media
Highlights from the recent Lumen, Brand Metrics, and Havas whitepaper on the role of...
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Pharma Media Needs Its Own Brat Summer: Here’s Why and How
Embracing authenticity, speed, and cultural relevance in modern pharma media
Richard Springham
Unlocking Hispanic American CTV Insights
LG Ad Solutions, a global leader in connected TV and cross-screen advertising, recently published a report titled ‘Inclusive Screen Part 2: Hispanic...
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Spotify’s 2024 Podcast Trends & Pharma’s Opportunity
What are the key trends in podcasting, and how can pharma brands harness these in their media plans?
solli
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
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HCP Media Strategies: Key Differences Between EMEA and the U.S.
This course explores how HCP media strategies differ between the U.S. and EMEA. From...
solli Tutor
Lifecycle of a Pharma Media Campaign
This course explores how pharma media campaigns are built, executed, and measured in a...
solli Tutor
Bot or not: Measuring email metrics in a bot-inflated world
Measuring email opens after iOS 15 has been a challenge, and there are more challenges ahead as email clicks are rapidly inflated by email security bots....
Caleb Freeman
Personalisation vs. Adaptation in International Pharma
Its about to get personal... How best to connect with your audience in International Pharma
Richard Rowe
IAB’s PAIR brings new HCP media opportunities
What is the PAIR protocol and how can it be used by HCP media planners?
Tom Hespos
The Final Frontier: Harnessing Paid Media in Medical Affairs
Why international pharma teams should harness paid media
Richard Rowe
Innovation in 2026 – a solli Roundtable
On Demand
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
CONTENT – solli Summit 2026
On Demand
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
AGENDA – solli summit 2026
On Demand
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
Preparing for 2026 – a solli Roundtable
On Demand
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
Towards A Remedy for Pharma’s Signal Loss
The trend of the year in advertising circles goes beyond the on/off imminent demise of...
Ryan Lee
The Data to Make Things Interesting
How Bringing Fresh Data Into The Conversation Helps Brands Sidestep Promo Fatigue
Paulo Coelho Mendes
The Future of Health Info on YouTube
YouTube recently launched the Health Creator Community, a new initiative designed to support health organizations and healthcare professionals (HCPs) in...
Richard Springham
The 5 Principles of Growth in B2B Marketing
 solli dives into The B2B Institute's report and explores its implications for the global pharma media industry.
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PurePlay AI, PurpleLab Debut Measurement Tool to Catch HCPs, Patients Mid-Funnel
Embedded Pulse aims to capture the “Goldilocks signal” of HCP visit metrics.
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Doceree Launches Unified Measurement Loop for HCP Campaign Channels
Brands can use the tool to track campaign outcomes across nine channels.
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Flora Health’s Leah Pytlak Puts Together the Pieces
Equal parts strategist, entrepreneur and data geek, Pytlak has built a career on...
Larry Dobrow
OptimizeRx Introduces Tool to Embed Brand Savings Offers into Prescribing Workflow
CopayCue is aimed at improving medication access and adherence rates.
solli
Klick Health Acquires Comms Consultancy Oxford PharmaGenesis
This marks Klick’s third acquisition since the start of 2025.
solli
CMI Media Group Unveils Dedicated Tech Division Ad Astra
The WPP-owned agency is shooting for the stars with the newest addition to its business.
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Mastering Local SEO for Healthcare and Pharma Websites
Optimizing for local search to drive traffic and conversions effectively.
Tom Vaughton
23 Free Health Data Tools to Elevate Your Media Strategy
Harness these free tools to gain deeper insights and deliver exceptional media campaigns
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