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Media Mastery: Essential deep-dives into critical areas for pharma media professionals

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Spotify’s 2024 Podcast Trends & Pharma’s Opportunity
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Spotify’s 2024 Podcast Trends & Pharma’s Opportunity
What are the key trends in podcasting, and how can pharma brands harness these in their media plans?
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Bot or not: Measuring email metrics in a bot-inflated world
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Bot or not: Measuring email metrics in a bot-inflated world
Measuring email opens after iOS 15 has been a challenge, and there are more challenges ahead as email clicks are rapidly inflated by email security bots....
Caleb Freeman
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Personalisation vs. Adaptation in International Pharma
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Personalisation vs. Adaptation in International Pharma
Its about to get personal... How best to connect with your audience in International Pharma
Richard Rowe
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IAB’s PAIR brings new HCP media opportunities
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IAB’s PAIR brings new HCP media opportunities
What is the PAIR protocol and how can it be used by HCP media planners?
Tom Hespos
TRAINING
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
TRAINING
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
solli Tutor
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
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Point of Care Advertising in the EHR Workflow
TRAINING
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
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Operationalizing Campaign Measurement Beyond Vanity Metrics
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
TRAINING
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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The Final Frontier: Harnessing Paid Media in Medical Affairs
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The Final Frontier: Harnessing Paid Media in Medical Affairs
Why international pharma teams should harness paid media
Richard Rowe
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Towards A Remedy for Pharma’s Signal Loss
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Towards A Remedy for Pharma’s Signal Loss
The trend of the year in advertising circles goes beyond the on/off imminent demise of...
Ryan Lee
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The Data to Make Things Interesting
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The Data to Make Things Interesting
How Bringing Fresh Data Into The Conversation Helps Brands Sidestep Promo Fatigue
Paulo Coelho Mendes
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The Future of Health Info on YouTube
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The Future of Health Info on YouTube
YouTube recently launched the Health Creator Community, a new initiative designed to support health organizations and healthcare professionals (HCPs) in...
Richard Springham
EVENTS
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Seen. Heard. Human: Conversations from Agility 2026
On Demand
EVENTS
Seen. Heard. Human: Conversations from Agility 2026
September 14, 2026 | Philadelphia
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and Compas to explore what it means to keep healthcare marketing human at a time of rapid change.
Clare Springham
WATCH NOW
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The Effective Use of AI in Pharma Media
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EVENTS
The Effective Use of AI in Pharma Media
July 29, 2026 | Manhattan, NYC
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
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EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
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AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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The 5 Principles of Growth in B2B Marketing
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The 5 Principles of Growth in B2B Marketing
 solli dives into The B2B Institute's report and explores its implications for the global pharma media industry.
solli
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Mastering Local SEO for Healthcare and Pharma Websites
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Mastering Local SEO for Healthcare and Pharma Websites
Optimizing for local search to drive traffic and conversions effectively.
Tom Vaughton
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23 Free Health Data Tools to Elevate Your Media Strategy
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23 Free Health Data Tools to Elevate Your Media Strategy
Harness these free tools to gain deeper insights and deliver exceptional media campaigns
solli
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Relic or Renaissance? The Potential Value of Journal Article Reprints
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Relic or Renaissance? The Potential Value of Journal Article Reprints
Can e-prints/ reprints find new relevance in today's digital age?
Steve Simmonds
NEWS
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Seen. Heard. Human: Conversations from Agility 2026
NEWS
Seen. Heard. Human: Conversations from Agility 2026
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and...
solli
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DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
NEWS
DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
Drawing on opinion research could potentially enable pharma marketers to better...
solli
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Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
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Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
The platform is meant to support HCP-level journey design, closed-loop measurement and...
solli
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Inizio Evoke Names New Media Leader
NEWS
Inizio Evoke Names New Media Leader
Jake Vander Linden joins the agency after stops at Real Chemistry, Moon Rabbit and more.
solli
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HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
NEWS
HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
Nearly 80% said they’d reduce prescriptions of a company’s meds if they’ve failed...
solli
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Doceree Honors Inaugural ‘AI Health 25’ List
NEWS
Doceree Honors Inaugural ‘AI Health 25’ List
The first annual set of honorees was honored at a dinner this week.
solli
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Peering into the Programmatic Black Box: A Starter Guide for Pharmaceutical Marketers
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Peering into the Programmatic Black Box: A Starter Guide for Pharmaceutical Marketers
An introduction to programmatic and how to choose your partners
Gareth Shaw
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Cortex Media & AuditStar 2024 Media Inflation Insights
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Cortex Media & AuditStar 2024 Media Inflation Insights
A breakdown of key stats from the report and considerations for global pharma media
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Most Popular Content
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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Can Pharma Media Build a Common Measurement Language?
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Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park