Latest News from Around the Pharma Media World

NEWS

OptimizeRx Introduces Tool to Embed Brand Savings Offers into Prescribing Workflow

CopayCue is aimed at improving medication access and adherence rates.

solli

NEWS

Klick Health Acquires Comms Consultancy Oxford PharmaGenesis

This marks Klick’s third acquisition since the start of 2025.

solli

NEWS

CMI Media Group Unveils Dedicated Tech Division Ad Astra

The WPP-owned agency is shooting for the stars with the newest addition to its business.

solli

NEWS

Pharma Media in Cannes 2026

Reflections from the leaders shaping the future of healthcare marketing.

solli

Latest News from Around the Pharma Media World

NEWS

OptimizeRx Introduces Tool to Embed Brand Savings Offers into Prescribing Workflow

CopayCue is aimed at improving medication access and adherence rates.

solli

NEWS

Klick Health Acquires Comms Consultancy Oxford PharmaGenesis

This marks Klick’s third acquisition since the start of 2025.

solli

NEWS

CMI Media Group Unveils Dedicated Tech Division Ad Astra

The WPP-owned agency is shooting for the stars with the newest addition to its business.

solli

NEWS

Pharma Media in Cannes 2026

Reflections from the leaders shaping the future of healthcare marketing.

solli

Latest News from Around the Pharma Media World

NEWS

OptimizeRx Introduces Tool to Embed Brand Savings Offers into Prescribing Workflow

CopayCue is aimed at improving medication access and adherence rates.

solli

NEWS

Klick Health Acquires Comms Consultancy Oxford PharmaGenesis

This marks Klick’s third acquisition since the start of 2025.

solli

NEWS

CMI Media Group Unveils Dedicated Tech Division Ad Astra

The WPP-owned agency is shooting for the stars with the newest addition to its business.

solli

NEWS

Pharma Media in Cannes 2026

Reflections from the leaders shaping the future of healthcare marketing.

solli

More News

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Health and Pharma Brands Go for Consumer Engagement Goal With World Cup Campaigns

Pharma spots have so far made up nearly 5% of all World Cup ad airings.

Andrea Park

THOUGHT LEADERSHIP

PARTNER INTERVIEW: epocrates

Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust

Healthcare’s Data Challenge Is Connectivity, Not Access

As data environments multiply and privacy requirements tighten, a unified identity...

Content + Conversations: Driving Action Through Contextual Relevance and Engagement

Health Union combines trusted health content with genuine community conversations to help...

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Health and Pharma Brands Go for Consumer Engagement Goal With World Cup Campaigns

Pharma spots have so far made up nearly 5% of all World Cup ad airings.

Andrea Park

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

The Hot Flash: Why and How Brands Should Join the Menopause Movement

Menopause is no longer a taboo - it’s a movement.

Carly Kuper

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Michele Sirkin – solli sessions Season 3

Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...

solli

THOUGHT LEADERSHIP

Dr. David C. Rhew – solli sessions Season 3

Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...

solli

THOUGHT LEADERSHIP

Matt Holland – solli sessions Season 3

Chief Operating Officer, Healio

solli

THOUGHT LEADERSHIP

Glenniss Richards – solli sessions Season 3

Senior Director of Media Activation at Bayer U.S. Pharma

solli

THOUGHT LEADERSHIP

PARTNER INTERVIEW: epocrates

Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust

Healthcare’s Data Challenge Is Connectivity, Not Access

As data environments multiply and privacy requirements tighten, a unified identity...

Media Mastery: Essential deep-dives into critical areas for pharma media professionals

THOUGHT LEADERSHIP

WEBINAR 5: Next POC Media – a solli x Doceree Webinar Series

Webinar 5: Insights to Impact: Mastering Data-Driven Decision Making in Point-of-Care...

solli

THOUGHT LEADERSHIP

The ROI Multiplier Hiding in Your Marketing Budget

The one investment pharmaceutical marketers can make that will deliver multiples on ROI

Scott Grenz

THOUGHT LEADERSHIP

Game on! Untapped opportunities in eSports & Women’s Basketball

How can pharma brands harness these two thriving arenas?

Charlene Polite Corley

THOUGHT LEADERSHIP

Rethinking HCP Engagement

Rethinking HCP Engagement: The Strategic Power of Next Best Engagement

Rich Russey

TRAINING

Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes

This course, developed in partnership with DeepIntent, explores how precision marketing...

solli Tutor

TRAINING

The Evolution of Search and Emergence of GEO

This course, developed in Partnership with CMI Media Group, explores how AI is...

solli Tutor

TRAINING

Pharma Media Jargon & Acronyms Explained

This course demystifies the jargon, acronyms, and industry-specific language used in...

solli Tutor

TRAINING

What is Rx Media

This course introduces the essentials of prescription (Rx) media and how it differs from...

solli Tutor

TRAINING

HCP Media Strategies: Key Differences Between EMEA and the U.S.

This course explores how HCP media strategies differ between the U.S. and EMEA. From...

solli Tutor

TRAINING

Lifecycle of a Pharma Media Campaign

This course explores how pharma media campaigns are built, executed, and measured in a...

solli Tutor

THOUGHT LEADERSHIP

WEBINAR 4: Next POC Media – a solli x Doceree Webinar Series

Webinar 4: Compliance and Confidence - Navigating the Regulatory Landscape of POC...

solli

THOUGHT LEADERSHIP

What is Generative Engine Optimisation (GEO) and its role in healthcare marketing?

Search is changing. As generative AI tools become more common, traditional SEO is no longer enough

Tom Vaughton

THOUGHT LEADERSHIP

Don’t Get AI-Washed

5 Questions to Make AI Work For You

solli

THOUGHT LEADERSHIP

Innovations in Content Delivery

Meeting Patients and Providers Where They Are

Joey Cohen

EVENTS

On Demand

EVENTS

Innovation in 2026 – a solli Roundtable

March 24, 2026 | Manhattan, NYC

Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.

solli

WATCH NOW

On Demand

EVENTS

solli x Doceree – Do Healthcare Marketers Need a New Operating System?

March 20, 2026 | Manhattan, NYC

Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.

Clare Springham

WATCH NOW

On Demand

EVENTS

CONTENT – solli Summit 2026

Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.

Clare Springham

EXPLORE NOW

On Demand

EVENTS

AGENDA – solli summit 2026

March 25, 2026 Manhattan, NYC

solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.

Dan Coe

See Full Agenda

Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD

On Demand

EVENTS

Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD

Data-Driven Strategies to Engage Professionals & Patients

solli

WATCH NOW

On Demand

EVENTS

Preparing for 2026 – a solli Roundtable

October 9, 2025 | Manhattan, NYC

Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.

Clare Springham

WATCH NOW

THOUGHT LEADERSHIP

Patients Increasingly Value Healthcare Television Ads

Amid Regulatory Headwinds This Trend Continues to Grow

Daniel Lynch

THOUGHT LEADERSHIP

WEBINAR 3: Next POC Media – a solli x Doceree Webinar Series

Webinar 3: Tech-Enabled Transformation - POC Media in the Digital Era

solli

THOUGHT LEADERSHIP

Cracking China’s HCP Code: What Global Pharma Must Master in 2025

From Reach to Relevance: Winning in China’s HCP Media Maze

Seowseng Tay

THOUGHT LEADERSHIP

The Future of Point of Care

Evolving Toward Smarter, Connected Solutions

Joey Cohen

NEWS

OptimizeRx Introduces Tool to Embed Brand Savings Offers into Prescribing Workflow

CopayCue is aimed at improving medication access and adherence rates.

solli

NEWS

Klick Health Acquires Comms Consultancy Oxford PharmaGenesis

This marks Klick’s third acquisition since the start of 2025.

solli

NEWS

CMI Media Group Unveils Dedicated Tech Division Ad Astra

The WPP-owned agency is shooting for the stars with the newest addition to its business.

solli

NEWS

Pharma Media in Cannes 2026

Reflections from the leaders shaping the future of healthcare marketing.

solli

NEWS

Less-Trusted Channels Have Growing Influence on Patients’ Health Opinions: Report

Many consumers regularly get their news from influencers and other emerging media...

solli

NEWS

Real Chemistry Consolidates Media Team After Acquisitions

The agency picked up Spring & Bond and Greater Than One last year.

solli

THOUGHT LEADERSHIP

From Print to Prompts in Pharma Media

A journey through what 'media' has meant within pharma, and what the future may hold.

Richard Springham

THOUGHT LEADERSHIP

WEBINAR 2: Next POC Media – a solli x Doceree Webinar Series

Webinar 2: The Blueprint for Success – Crafting a Winning POC Media Strategy

solli

Most Popular Content

NEWS

Pharma Media in Cannes 2026

Reflections from the leaders shaping the future of healthcare marketing.

solli

On Demand

EVENTS

CONTENT – solli Summit 2026

Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.

Clare Springham

EXPLORE NOW

TRAINING

The Evolution of Search and Emergence of GEO

This course, developed in Partnership with CMI Media Group, explores how AI is...

solli Tutor

NEWS

‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change

A fortuitous encounter paved the way for Takala’s arrival in pharma media. Now, as one...

Larry Dobrow